Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Zoominfo vs Derrick: Clay is a multi-source data enrichment with ai workflows, Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Zoominfo for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clay vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich data accurately without complex setup or manual validation
Clay often delivers data from multiple sources, but users report that achieving consistent accuracy requires careful configuration and ongoing validation. Derrick provides 100% native Google Sheets enrichment with minimal setup and real-time validation, streamlining accuracy without manual checks. This translates to measurable gains, such as time saved (5-10 hours per month) and faster campaign readiness, while keeping data quality high across 50+ attributes per contact. A quick use-case: enrich-and-validate a list in seconds directly in Sheets, no complex integrations needed.
02 Real-time validation across all data, no manual checks needed
Clay often struggles with real-time validation across all data, sometimes delivering inconsistent updates and requiring manual checks to confirm accuracy. Derrick delivers real-time validation across every data point directly within Google Sheets, eliminating manual verification and ensuring consistent data quality. This saves time and reduces mis-targeting, with measurable impact like faster campaign readiness and improved deliverability. For example, Derrick’s real-time email validation and 50+ attributes per contact ensure you can trust your lists without additional verification steps.
03 Swift onboarding for complex data workflows without dev help
Clay and ZoomInfo often require significant setup or deeper customization to handle complex data workflows, slowing onboarding. Derrick onboards quickly by converting Google Sheets into a 100% native workspace with minimal technical steps, avoiding dev help. In practice, teams save 5-10 hours per month and achieve faster data integration, thanks to Derrick’s no-code environment and broad 3000+ integrations. This translates to faster workflow activation, immediate data enrichment, and smoother lightweight adoption for complex data scenarios.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Zoominfo, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Zoominfo vs Derrick: full feature comparison
| Clay | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
Clay vs Zoominfo vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible pricing starting at a lightweight entry tier, plus higher-volume plans for teams. See the full pricing breakdown for all details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with enterprise-grade tiers starting at a baseline price, plus a comprehensive pricing page for full details. See the complete pricing breakdown for specifics and exact tier options.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for prospecting workflows?
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Derrick streamlines prospecting workflows directly within Google Sheets, eliminating the need for external platforms or CSV exports that Clay requires. While Clay excels at complex workflow automation across multiple data sources, Derrick prioritizes speed and simplicity with native sheet integration and real-time email validation. Unlike Clay's steeper learning curve, Derrick offers AI-powered enrichment using Claude and ChatGPT for instant segmentation and scoring. For teams valuing efficiency and direct CRM integration without setup complexity, Derrick delivers faster time-to-outreach while maintaining competitive data accuracy across 50+ contact and company attributes.
Is Derrick a better alternative to Clay for enrichment?
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Whether Derrick is a better alternative to Clay depends on your priorities. Clay excels at workflow automation and aggregating data from multiple sources, making it ideal for high-volume outreach campaigns. However, Derrick offers a more streamlined approach by operating natively within Google Sheets, eliminating complex setup and CSV exports. Derrick also provides real-time email validation, rollover credits, and integrated AI with Claude and ChatGPT for scoring and segmentation. If you prioritize simplicity, speed, and working directly in your spreadsheet without technical configuration, Derrick delivers faster time-to-value than Clay's steeper learning curve.
How does Derrick compare to Clay and zoominfo on pricing?
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Derrick offers significantly more flexible pricing compared to Clay and ZoomInfo. While ZoomInfo operates as an enterprise-grade platform with premium pricing requiring substantial investment, and Clay charges based on usage with potential rate-limiting costs, Derrick provides rollover credits that never expire, starting at just nine dollars monthly with no credit card required for the free tier. Derrick's Google Sheets native integration eliminates expensive third-party tools, making it the most cost-effective option for teams seeking straightforward data enrichment without long-term contracts or complex setups.
Which is the better review source for Derrick vs Clay vs zoominfo?
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For a direct comparison of Derrick vs Clay vs ZoomInfo for review sources, ZoomInfo generally offers the widest, most enterprise-grade data coverage with extensive verification and real-time updates, but it comes with higher cost and a steeper learning curve. Clay shines in integrated data enrichment and outbound automation with a strong workflow experience, yet its data depth and real-time validation can vary and may require supplementary verification. Derrick stands out as the more practical choice for teams prioritizing simplicity and speed: 100% native Google Sheets, no CSV exports, real-time email validation, AI-powered scoring and segmentation, and flexible, rollable credits across a broad suite of integrations, all at a transparent, tiered pricing structure. If you need sheer data breadth and comprehensive firmographic insights, ZoomInfo is compelling; if you want optimized outreach workflows with minimal setup, Derrick is the better fit; Clay sits in between for teams needing flexible enrichment with some automation.
Can Derrick replace Clay for real-time email validation?
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Yes, Derrick can effectively replace Clay for real-time email validation. While Clay excels at workflow automation and data enrichment across multiple sources, Derrick provides native real-time email validation directly within Google Sheets with no complex setup required. Derrick's validation is faster to implement, requires no CSV exports or external platforms, and offers rollover credits for flexibility. For teams prioritizing streamlined email verification without Clay's learning curve, Derrick delivers comparable accuracy at a fraction of the cost and setup time.
What’s the Derrick vs Clay pricing difference for SMB teams?
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For SMB teams, Derrick pricing is more straightforward and cost-efficient if you value a Google Sheets native workflow and scalable credit packages. Derrick offers Free, Small, Medium, Large, and XL plans with 0€ upfront on the free tier and credits that rollover each month. Clay’s pricing tends to scale with data enrichment and automation complexity, often requiring higher upfront investment for similar volume. ZoomInfo typically targets larger teams with enterprise-level pricing. Derrick differentiates itself by 100% native Google Sheets operation, real-time email validation, and over 3,000 integrations via Zapier/Make/n8n, plus credits that don’t expire if unused, which can be especially advantageous for SMBs prioritizing speed, simplicity, and predictable budgeting.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
