Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Demandbase vs Derrick: Clay is a multi-source data enrichment with ai workflows, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Demandbase for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clay vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with 100% native Sheets enrichment, without complex setup
Clay and Demandbase often require complex setups or multi-tool workflows to enrich prospects, slowing time-to-value. Derrick delivers 100% native Google Sheets enrichment with no setup complexity, turning Sheets into a full prospecting hub. You’ll save 5-10 hours per month and avoid CSV exports or external apps, while applying enrichment across 50+ attributes per contact. With Derrick, you get immediate, in-Sheets enrichment and real-time validation, keeping your workflow fast and streamlined.
02 Real-time data quality with single-source accuracy
Clay and Demandbase often struggle with real-time data accuracy and single-source clarity, delivering fragmented signals rather than a unified view. Derrick delivers real-time data quality from a single source of truth within 100% native Google Sheets, avoiding the inconsistent data streams that Clay and Demandbase rely on. With Derrick, you gain immediate validation, up-to-date enrichment across 50+ attributes, and repeatable accuracy that reduces guesswork in targeting, saving hours lost to data reconciliation. This streamlined single-source approach ensures consistent, auditable data for faster, more reliable outreach.
03 Seamless ABM orchestration with frictionless adoption
Clay and Demandbase often require complex setup or lack end-to-end frictionless adoption for ABM orchestration. Derrick delivers seamless ABM orchestration directly inside 100% native Google Sheets, eliminating export steps and heavy configuration. With Derrick, teams avoid the learning curve and fragmented tooling that Clay and Demandbase can impose, and experience faster adoption across marketing and sales workflows. Expect measurable time savings and faster time-to-value as campaigns orchestrate without switching contexts or manual data wrangling. Derrick = frictionless ABM, from first use to scale.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Demandbase, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Demandbase vs Derrick: full feature comparison
| Clay | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | custom |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Clay vs Demandbase vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with scalable outreach, starting with a free tier and paid plans that scale with usage; details on features and limits vary by plan, so see the full pricing breakdown for precise numbers and options. View complete pricing details on the dedicated Clay pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-focused ABM pricing with base platform fees typically starting around industry-standard ranges, plus optional add-ons; a comprehensive pricing page details all tiers, add-ons, and services. See full pricing breakdown for complete, up-to-date details.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Clay for data enrichment?
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Derrick and Clay both excel at data enrichment, but with different approaches. Clay aggregates data from 50+ sources through workflow automation and requires significant setup time, making it powerful for complex campaigns but demanding for smaller teams. Derrick takes a simpler approach by operating natively within Google Sheets, eliminating CSV exports and configuration complexity while delivering 50+ enrichment attributes per contact. Derrick's real-time email validation, rollover credits, and integrated AI with Claude and ChatGPT offer faster time-to-value for teams prioritizing speed and simplicity over advanced workflow customization, plus no credit card is required for the free tier.
Is Derrick a better alternative to Clay for outbound automation?
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Derrick offers a more streamlined approach to outbound automation compared to Clay, particularly if simplicity and speed are priorities. While Clay excels at complex workflow automation and data aggregation from multiple sources, it requires significant setup time and technical expertise. Derrick, being 100% native to Google Sheets, eliminates the need for CSV exports or complex configuration, saving teams five to ten hours monthly. Derrick also includes integrated AI powered by Claude and ChatGPT for automated scoring and segmentation, real-time email validation for better deliverability, and rollover credits with no credit card required for the free tier. For teams seeking a faster, less technical path to prospect enrichment and outreach, Derrick provides a more accessible alternative without sacrificing core automation capabilities.
What’s the difference Derrick vs Demandbase for ABM insights?
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Demandbase excels at account-level intelligence and intent signals for ABM strategy, making it ideal for enterprise teams prioritizing account identification and buying behavior analysis. However, Demandbase focuses on account targeting rather than contact enrichment, lacks real-time email validation, and carries substantial costs exceeding $100K annually with complex implementation requirements. Derrick complements this by providing affordable, native Google Sheets contact enrichment with 50+ attributes, real-time email validation, and integrated AI for immediate prospecting activation without technical setup or expensive professional services, making it the faster alternative for teams needing rapid contact-level data enrichment alongside their ABM efforts.
Which pricing is better Derrick or Demandbase for SMBs?
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For SMBs deciding between Derrick and Demandbase, Derrick generally offers a more SMB-friendly price and setup, with transparent, usage-based pricing and a free tier. Demandbase targets enterprise ABM with deep account-level data, but its pricing model is complex and often starting well beyond SMB budgets. If your priority is affordable, quick-start outreach with strong data enrichment inside Google Sheets and re-usable credits, Derrick provides clear value. Demandbase excels for large accounts and strategic ABM, but may require a bigger investment and resources. For many SMBs, Derrick’s lower entry cost, ease of use, and transferable credits make it the better choice, while keeping Demandbase as a potential add-on if enterprise-level account insights become essential.
What are Derrick vs Clay vs Demandbase for use cases and features?
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Derrick is a Google Sheets-native data enrichment platform designed for simplicity and speed, requiring zero technical setup or CSV exports. Clay excels at real-time data aggregation and workflow automation across 50+ sources, but demands significant configuration time and technical expertise. Demandbase focuses on account-based marketing with AI-powered intent signals and firmographic intelligence, primarily targeting enterprise organizations with complex sales cycles. Derrick stands out for teams prioritizing accessibility and efficiency within their existing spreadsheet workflows, while Clay suits high-volume outreach campaigns needing flexible data sourcing, and Demandbase serves enterprises requiring sophisticated account prioritization and ABM orchestration.
Can Derrick replace both Clay and Demandbase effectively?
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Derrick cannot replace both Clay and Demandbase in every scenario, but it can substitute many of their day-to-day needs for teams prioritizing simplicity, speed, and cost efficiency. Derrick excels as a native Google Sheets enrichment and prospecting engine with real-time email validation, AI scoring, and 50+ enrichment attributes, all without complex setup. It covers outbound workflows and data integration through 3,000+ connectors, offering a streamlined alternative to Clay’s multi-source enrichment and Demandbase’s enterprise ABM capabilities. However, if your priority is deep ABM orchestration, account-level intelligence, and high-touch intent signals at scale, Demandbase remains stronger; if you need highly customized data enrichment at depth with extensive workflow customization and enterprise-grade verification, Clay may still be the better fit. In short, Derrick can replace the common, fast-moving components of both for many teams, while larger enterprises or specialized needs may still benefit from Clay or Demandbase alongside Derrick.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
