Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs HeyReach vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs HeyReach vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), HeyReach is a multi-account linkedin automation built for agencies. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or HeyReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or HeyReach for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Lemlist vs HeyReach vs Derrick at a glance
HeyReach
- Starting price: $44/seat/mo (annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2023
- HQ: Skopje, North Macedonia
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and HeyReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time data enrichment without manual verification burden
Lemlist and HeyReach both offer data and outreach capabilities, but they fall short on real-time, fully validated enrichment without extra verification steps. Derrick delivers 100% native Google Sheets enrichment with over 50 attributes per contact and real-time email validation, eliminating manual checks. This translates to measurable gains: up to 5-10 hours saved per month and faster, more reliable outreach readiness. With Derrick, teams can deploy enriched leads directly in Sheets, ready for immediate multi-channel campaigns without separate verification workflows.
02 Rich, multi-source prospect insights without extra tools needed
Lemlist and HeyReach both deliver parts of the prospecting puzzle, but neither provides rich, multi-source insights natively within a single workflow. Derrick differentiates by offering 50+ enrichment attributes and integrated AI scoring and summarization right in Google Sheets, eliminating the need for extra tools. This translates to faster, more confident targeting and a measurable lift in pipeline quality, thanks to deeper profiles and better segmentation without switching apps. For quick usage, Derrick’s native data enrichment reduces manual cross-referencing, saving hours per month while preserving data in one place.
03 Automated Data Validation for Niche Markets Everywhere
Lemlist and HeyReach often struggle with rigorous data validation across niche markets, leaving gaps in accuracy when you scale beyond core verticals. Derrick tackles this by providing automated, real-time data validation within 100% native Google Sheets, eliminating manual verification bottlenecks. The result is higher deliverability and confidence in outreach, with measurable improvements like faster campaign readiness and reduced correction cycles (estimates show up to 20-30% time savings in validation tasks). For niche scenarios, Derrick’s multi-attribute enrichment and AI-assisted scoring ensure only validated leads proceed to outreach, reducing wasted touches.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, HeyReach, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What HeyReach does better
- Best multi-account architecture in the category
- Strong account-safety record
- Whitelabel + agency tooling baked in
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | HeyReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | $44/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€528/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs HeyReach vs Derrick: full feature comparison
| Lemlist | Derrick App | HeyReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 79$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Agency-Focused)
Lemlist vs HeyReach vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach starting at entry-level plans with credit-based pricing and a free tier, plus scalable paid options for growing teams. For exact prices and all details, see the full pricing breakdown on the pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Agency-Focused) HeyReach
$44/seat/mo (annual)
Best for: Agencies managing 5+ LinkedIn accounts
HeyReach offers a scalable pricing structure with a free tier and paid plans starting at a competitive entry point; detailed features and limits vary by plan, so the full pricing breakdown is available on the dedicated page-view complete pricing details for all tiers.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick HeyReach if…
- You specifically need agencies managing 5+ linkedin accounts
- Best multi-account architecture in the category
- Strong account-safety record
- You're already invested in the HeyReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs HeyReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs Lemlist the better multi-channel outreach option?
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Both Lemlist and Derrick serve multi-channel outreach, but with different approaches. Lemlist excels at email sequencing and LinkedIn automation at scale, requiring significant data preprocessing to maintain list quality. Derrick operates natively within Google Sheets, offering real-time email validation, 50+ enrichment attributes, and integrated AI scoring without complex setup or external platforms. For teams prioritizing streamlined workflows with minimal manual list refinement, Derrick eliminates friction points that typically require Lemlist users to invest in supplementary data validation tools. The choice depends on whether you need comprehensive campaign automation or efficient, intent-driven prospecting directly in your existing spreadsheet environment.
How does Derrick compare to Lemlist on pricing?
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Derrick offers more flexible pricing with rollover credits and no credit card required for the free tier, starting at just $9 for 4,000 credits monthly. Lemlist operates on a seat-based subscription model with higher entry costs, typically starting around $99 per user monthly. Derrick's native Google Sheets integration eliminates expensive third-party tools like LinkedIn Sales Navigator, saving teams up to $1,200 annually compared to Lemlist's ecosystem. Additionally, Derrick provides 50+ enrichment attributes per contact and integrated AI scoring, whereas Lemlist requires manual list preprocessing and external data validation workflows to match that capability level.
Can Derrick replace Lemlist for deeper lead qualification?
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Derrick complements Lemlist and HeyReach by focusing on deeper lead qualification rather than outreach automation. While Lemlist excels at email sequencing and HeyReach at LinkedIn prospecting, Derrick provides native Google Sheets enrichment with 50+ qualification attributes, real-time email validation, and integrated AI scoring using Claude and ChatGPT. This means you can qualify leads before they enter Lemlist or HeyReach campaigns, reducing wasted outreach and improving conversion rates. Derrick's rollover credits and no credit card requirement make it cost-effective for teams wanting to validate and segment prospects first, then automate outreach downstream.
What’s the difference Derrick vs HeyReach in features?
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Derrick vs HeyReach in features: Derrick is a 100% native Google Sheets enrichment and prospecting platform, designed to replace complex exports and CSV workflows. It offers 50+ enrichment attributes per contact, real-time email validation for deliverability, integrated AI (Claude and ChatGPT) for scoring, segmentation, and auto-summaries, and a vast ecosystem of 3000+ integrations via Zapier/Make/n8n. HeyReach focuses on LinkedIn-to-email automation with real-time verified contacts and native sequencing, but its data enrichment depth and intent signals are more limited. Derrick stands out for multi-channel capabilities beyond LinkedIn, robust data enrichment, and flexible pricing with roll-over credits and a free tier, making it a stronger fit for teams needing deeper prospect intelligence and scalable automation beyond LinkedIn.
Is Lemlist vs HeyReach pricing more affordable?
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Both Lemlist and HeyReach offer different pricing models that cater to varying team sizes and outreach volumes. Lemlist typically targets growth-focused teams with higher-volume needs, while HeyReach positions itself as a more accessible entry point for LinkedIn-focused prospecting. However, neither platform offers the cost efficiency of Derrick App, which starts at zero dollars with two hundred rollover credits and scales affordably up to just nine dollars monthly for four thousand credits. Unlike Lemlist and HeyReach, Derrick requires no credit card for the free tier and includes native Google Sheets integration, eliminating expensive third-party tools and reducing overall prospecting stack costs significantly.
Which is better review-wise: Derrick, Lemlist, or HeyReach?
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When it comes to review consensus, Derrick generally receives praise for its native Google Sheets workflow, broad integrations, and real-time email validation, which many users cite as a time-saver and a practical, no-friction solution for data enrichment and prospecting. Lemlist is often credited for strong multi-channel outreach, AI-powered personalization, and robust deliverability, but some reviewers note a steeper learning curve and data enrichment gaps. HeyReach shines in LinkedIn-to-email automation with real-time contact verification and strong CRM integration, yet reviewers frequently point out that deeper company context and richer enrichment can be lacking. Overall, Derrick tends to be favored for ease of use, cost efficiency, and deep data quality within a Sheets-centric workflow, making it the more consistently well-regarded option for teams prioritizing native tooling and scalable data enrichment, while Lemlist and HeyReach excel in specific outreach or LinkedIn-driven use cases but may require supplementary tools for broader enrichment and analytics.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneHeyReach vs Derrick - solo duel
Drop the third-party context and see how HeyReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
