Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs HeyReach vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs HeyReach vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, HeyReach is a multi-account linkedin automation built for agencies. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or HeyReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or HeyReach for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs HeyReach vs Derrick at a glance
HeyReach
- Starting price: $44/seat/mo (annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2023
- HQ: Skopje, North Macedonia
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and HeyReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment
Cognism and HeyReach require separate steps or tools to enrich data outside their primary workflows, which slows Google Sheets-driven prospecting. Derrick delivers 100% native Google Sheets enrichment, eliminating exports, complex setups, or external integrations. By turning Sheets into a complete prospecting hub with 50+ enrichment attributes per contact, Derrick saves 5-10 hours per month and keeps credits reportable for ongoing optimization. A quick use case: enrich a lead list directly in Sheets and validate emails in real time without leaving the document.
02 Real-time email verification with scalable AI enrichment
Cognism and HeyReach both rely on external verification steps or manual enrichment that can lag behind real-time needs and limit immediate actionability. Derrick differentiates by delivering real-time email verification with scalable AI enrichment inside a 100% native Google Sheets workflow, avoiding export delays and complex configs. This combination reduces wasted outreach and improves deliverability, with measurable impact like faster validation cycles and more accurate contact scoring. For fast, multi-attribute enrichment, Derrick's integrated AI scoring and segmentation streamline rapid prospect prioritization right where you work.
03 Deeper company insights without extra tooling integration
Cognism and HeyReach excel at basic contact data and LinkedIn-driven outreach, but they fall short on deep, multi-domain company insights without adding separate tools or data layers. Derrick delivers 100% native Google Sheets enrichment that combines 50+ attributes, firmographic context, and AI-assisted scoring without exporting or complex integrations. This means richer company profiles directly in your workbook, enabling faster account profiling and targeted messaging, with measurable time savings of 5-10 hours per month. For quick usage, Derrick’s real-time validation and AI summaries empower immediate prioritization in a single, familiar sheet.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, HeyReach, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What HeyReach does better
- Best multi-account architecture in the category
- Strong account-safety record
- Whitelabel + agency tooling baked in
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | HeyReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $44/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€528/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs HeyReach vs Derrick: full feature comparison
| Cognism | Derrick App | HeyReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 79$/mois |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Agency-Focused)
Cognism vs HeyReach vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with entry-level paid plans that scale based on contact credits and feature access, plus a dedicated pricing page for full details. See full pricing breakdown for complete options and enterprise tiers.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Agency-Focused) HeyReach
$44/seat/mo (annual)
Best for: Agencies managing 5+ LinkedIn accounts
HeyReach offers entry-level pricing with a free tier for basic prospecting and paid plans scaling with credits, plus a dedicated pricing page for full details. See full pricing breakdown for complete options and limits.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick HeyReach if…
- You specifically need agencies managing 5+ linkedin accounts
- Best multi-account architecture in the category
- Strong account-safety record
- You're already invested in the HeyReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs HeyReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference Derrick vs Cognism in data accuracy?
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Derrick and Cognism approach data accuracy differently. Cognism excels at verified contact databases with strong EMEA coverage and intent signals, making it ideal for enterprise teams prioritizing data quality. However, Derrick differentiates through real-time email validation and 50+ enrichment attributes per contact, ensuring higher deliverability rates without requiring external platforms. Derrick's native Google Sheets integration eliminates manual exports and data syncing delays that can introduce inaccuracies, while Cognism's API limitations may slow high-volume workflows. For teams needing both accuracy and operational efficiency, Derrick combines verified data with seamless automation at a fraction of the cost.
Is Derrick a better Cognism alternative for mid-market teams?
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Derrick is a strong alternative to Cognism for mid-market teams, particularly if you prioritize ease of use and cost efficiency. While Cognism excels at data accuracy and intent signals, it requires separate tools for outreach and carries premium pricing. Derrick operates natively in Google Sheets, eliminating complex integrations, and combines data enrichment with AI-powered personalization and email validation in one platform. For mid-market teams seeking an all-in-one solution without LinkedIn Sales Navigator costs or extensive setup, Derrick delivers comparable prospecting power with significantly lower overhead and faster time-to-productivity.
Which is better for ABM: Derrick vs Cognism vs HeyReach?
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For ABM success, each platform excels in different areas. Cognism leads in data accuracy and intent signals, particularly for enterprise EMEA markets, making it ideal if your primary need is verified contact intelligence. HeyReach focuses on LinkedIn automation and email sequencing, best suited for teams already comfortable with manual research and needing streamlined outreach workflows. Derrick App differentiates itself by operating natively in Google Sheets without complex integrations, combining 50+ enrichment attributes with AI-powered scoring and segmentation directly in your spreadsheet. For ABM teams balancing data enrichment, personalization at scale, and operational efficiency without external platforms, Derrick delivers comprehensive intelligence and automation within your existing workflow, while Cognism and HeyReach require supplementary tools to achieve similar depth.
How does Cognism compare pricing to Derrick App?
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Cognism tends to position itself as a premium B2B data and intent solution with higher pricing anchored by its enterprise-grade data accuracy, GDPR/CCPA compliance, and broad global coverage. Derrick App, by contrast, emphasizes affordability and native Google Sheets enrichment, with a transparent tiered credits model (Free to XL) and no credit card required for the free tier. If you compare pricing directly, Cognism generally costs more per seat or per data unit than Derrick, especially for teams prioritizing extensive data enrichment and advanced intent signals. Derrick offers substantial value for teams seeking multi-channel outreach support, real-time email validation, and 3,000+ integrations at a lower, predictable cost, making it a cost-effective complement or alternative for smaller budgets or cloud-native workflows.
Can Cognism replace HeyReach for prospecting depth?
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Cognism and HeyReach serve different prospecting purposes, so the answer depends on your priorities. Cognism excels at verified contact data and company intelligence, particularly in EMEA markets, while HeyReach focuses on LinkedIn automation and email conversion. For true prospecting depth, Cognism offers richer firmographic enrichment, but both tools lack the comprehensive multi-dimensional data you get with Derrick. Derrick combines 50+ enrichment attributes, real-time email validation, and integrated AI scoring in Google Sheets-eliminating the need for multiple platforms while delivering deeper contextual insights at a fraction of the cost.
What are Cognism pros and cons in reviews for enterprises?
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Cognism is praised for its strong data accuracy, extensive enterprise coverage, and robust GDPR/CCPA compliance, with real-time verification and reliable CRM integrations that support large-scale outbound programs. However, reviews note Cons like data enrichment depth variability across industries, higher pricing, and occasional gaps in niche firmographics or smaller markets. For enterprises needing top-tier data quality and global reach, Cognism fits well, but some teams supplement it with other tools. In contrast, Derrick App emphasizes native Google Sheets enrichment, multi-attribute profiling, real-time email validation, AI-driven scoring, and extensive automations across 3000+ integrations, all without CSV exports, offering cost-efficiency, credits that roll over, and a free tier-making it a strong companion to Cognism by handling lead intelligence and outreach workflow at scale. HeyReach, by comparison, focuses on LinkedIn-based outreach with strong sequencing but limited enrichment, while Cognism centers on data quality and intent signals; Derrick adds deeper enrichment and broader multi-channel capabilities to fill gaps.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneHeyReach vs Derrick - solo duel
Drop the third-party context and see how HeyReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
