What is full name?
A full name is the simplest input for B2B prospecting - a first + last name, optionally with company context. It's often the only data point a sales rep starts from after a tradeshow, a referral, or a LinkedIn search export. From a clean full name + company, modern enrichment tools resolve the prospect's LinkedIn profile, work email, phone number, job title and 30+ firmographic fields.
When you're working from a LinkedIn profile URL, the full name field becomes one of the most-requested enrichments because it lets you complete the buyer profile without forcing the prospect to fill another form. The trade-off is hit-rate: the full name value is only as findable as your LinkedIn profile URL is unambiguous.