Pricing analysis Demandbase pricing in a nutshell: Demandbase ABM/ABX Cloud (Entry) ~$1,500-$2,700/mo · Demandbase ABM/ABX Cloud (Mid-tier) ~$2,500-$6,250/mo · Demandbase ABM/ABX Cloud (Enterprise) ~$6,250-$25,000+/mo · Advertising Standalone custom. Full tier breakdown, credit costs and hidden fees analysed below.
Plans01 / 09
Demandbase ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Demandbase pricing tiers - verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Demandbase ABM/ABX Cloud (Entry) | ~$1,500-$2,700/mo ($18,000-$32,000/year) | Core ABM with account identification | Custom (data + ABM tools) · Core ABM with account identification · Basic intent data signals |
| Demandbase ABM/ABX Cloud (Mid-tier) | ~$2,500-$6,250/mo ($30,000-$75,000/year) | All entry features | Custom (more modules) · All entry features · Sales Intelligence module (ex-InsideView) |
| Demandbase ABM/ABX Cloud (Enterprise) | ~$6,250-$25,000+/mo ($75,000-$300,000+/year) | Complete ABM platform : data + intent + advertising DSP + web personalization | Custom (full stack) · Complete ABM platform : data + intent + advertising DSP + web personalization · Pipeline Predict AI + predictive analytics |
| Advertising Standalone | Custom (~$25K-$100K/year) (Annual contract + minimum ad spend) | B2B display advertising as standalone | Display advertising + retargeting · B2B display advertising as standalone · Retargeting on target accounts |
Credits02 / 09
Demandbase bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
How Demandbase charges per action - the credit table buyers should memorise before signing :
| Action | Credits / cost |
|---|---|
| Account identification (web visitor) | Included all paid tiers ✓ |
| Contact data (150M+ pool) | Tier-gated |
| Intent data signals | Mid-tier+ included ✓ |
| Display advertising spend | Separate budget ($25K+/year) ! |
| Predictive AI / Pipeline Predict | Enterprise only ! |
| Additional user | +$1,200-$3,000/year ! |
The; markers are bundled / free. The; markers are the line items that compound the bill - watch these closely when sizing your plan.
Compare04 / 09
How Demandbase stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : Demandbase tier pricing against Derrick - the cost-per-credit math at the volumes buyers actually run :
| Plan | Monthly price | Credits / month |
|---|---|---|
| Entry (~$25K/year) | $2083/mo | 2,000 |
| Mid-tier (~$50K/year) | $4166/mo | 5,000 |
| Enterprise (~$150K/year) | $12500/mo | 15,000 |
| Advertising Standalone (~$50K/year) | $4166/mo | 0 |
| Derrick Free | Free | 100 |
| Derrick Mini | €9/month | 4,000 |
| Derrick Standard | €20/month | 10,000 |
| Derrick Scale | €320/month | 200,000 |
The cleanest way to read this : pick your monthly volume, then compare what each vendor charges to deliver it. Derrick's credit ladder usually wins below 50K credits ; volume-tiered tools win above that ceiling.
What's included05 / 09
Demandbase One groups several historically separate modules (following acquisitions of Engagio, InsideView, DemandMatrix). Here’s what’s typically included by tier:
Account Identification
Data Foundation
CRM Integration
Sales Intelligence (formerly InsideView)
Advertising DSP
Web Personalization
Orchestration & Analytics
Intent Data
The verdict06 / 09
Demandbase is a premium ABM platform with pricing that reflects its market-leading position. For mid-market to enterprise companies with complex deals and long sales cycles, the investment of $30K-$100K+/year can be justified by significant ROI (better conversion, reduced sales cycle, improved account coverage).
However, for SMBs, startups, or teams with budgets <$20K/year, Demandbase is often oversized and too expensive. In these cases, a hybrid strategy combines:
This approach replicates 60-70% of Demandbase capabilities at a fraction of the cost.
Final recommendation: If your ACV (Annual Contract Value) is >$50K and you target enterprise accounts with complex buying groups, Demandbase can deliver significant value. If your ACV is <$20K or you sell to SMBs, favor more accessible alternatives and a modular stack.
Need to enrich your data to fuel your ABM strategy? Try Derrick for free (100 free credits, no credit card required) to validate data quality before investing in a premium ABM platform.
Article updated May 2026. Pricing information is based on third-party sources (Vendr, G2, Capterra, specialized blogs) and may evolve. For an exact quote, contact Demandbase directly.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick07 / 09
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Demandbase, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
According to Vendr data and user feedback, a small business (~200 employees) can expect an annual cost of $18,000 to $32,000 (€17,000 – €30,000). This pricing typically includes a limited package with core ABM, basic intent data, and standard CRM integrations. For more advanced needs (advertising DSP, web personalization), costs increase significantly.
No, Demandbase offers neither a free plan nor a free trial. It’s a 100% enterprise model requiring a commercial contract. To test ABM capabilities for free, alternatives like Apollo (free plan with basic ABM) or Phantombuster (automation + scraping) can be considered.
Demandbase uses a “platform fee + flat fee per user” model, but exact amounts are not public. According to feedback on G2 and Capterra, the additional cost per user is typically between $1,200 and $3,000/year depending on tier and activated modules. This pricing applies to both Marketing and Sales users.
Yes, Demandbase offers its Advertising solution as a standalone. This is an option for companies that only want B2B display advertising without adopting the entire Demandbase One suite. According to their site, “We also offer our Advertising solution as a starting place”. Pricing for this standalone module is not public but is generally lower than the complete package.
Both platforms sit in a similar range ($30K-$200K+/year). According to user comparisons, Demandbase is slightly more expensive on average, but offers a more mature advertising DSP. 6sense is known for more precise intent signals. The choice depends more on your use cases (advertising-heavy → Demandbase; intent data-heavy → 6sense) than pure pricing.
For companies with tighter budgets, several alternatives exist:
Mid-market ABM tools:
Enrichment + sales intelligence tools (complementary):
Hybrid strategy: Use an affordable enrichment tool (Derrick, Apollo) + an ABM automation tool (Terminus, RollWorks) to replicate 70% of Demandbase capabilities at 20-30% of the cost.
Generally yes for mid-market and enterprise contracts. Packages typically include:
However, some advanced services may be charged extra:
Ask explicitly for details during commercial negotiation.
Keep exploring08 / 09
Comparing options? These are the other intent & abm tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
Bombora review 2026: the B2B intent-data co-op, 13,000+ topics across 5,500+ publisher sites. Enterprise pricing (~$30K/yr), no contact data
See pricing →
6sense review: 3.6/5. Enterprise intent data and ABM platform, custom pricing from about $25K/yr on annual contracts. For enterprise ABM, no
See pricing →
Leadfeeder review: 3.7/5. Company-level website visitor identification, free Lite plan then €99/mo. For mid-market B2B with EU traffic, not
See pricing →
Lead411 review 2026: the 25-year ZoomInfo alternative, Bombora intent + verified emails at $490/yr. 4.5/5 on 477 G2 reviews, and how Derrick
See pricing →Go further09 / 09
Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →