Updated

Closely vs SalesFlow vs Derrick: Which Is Better in 2026?

Short answer
Closely vs SalesFlow vs Derrick: Closely is a multi-sender · cloud-based · ai personalization, SalesFlow is a cloud-based · multi-account · agency-friendly. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Closely or SalesFlow) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Closely or SalesFlow for outreach.

Where Closely bets on automating LinkedIn at scale, Derrick bets on owning the data BEFORE you ever touch LinkedIn. The side-by-side comparison below tracks Closely's account-ban risk, session-breakage downtime and post-action data export quality against Derrick's Sheets-native LinkedIn search and enrichment.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Closely vs SalesFlow vs Derrick at a glance

Closely

  • Starting price: $29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026)
  • Free plan: 14-day trial, no credit card
  • Founded: 2021
  • HQ: Limassol, Cyprus (per Crunchbase ; closelyhq.com hides HQ)
4.6/5 G2 4.4/5 Capterra

SalesFlow

  • Starting price: £79/month
  • Free plan: 14-day free trial
  • Founded: 2019
  • HQ: London, UK
4.4/5 G2 4.3/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Closely and SalesFlow

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Lives where your data already does — Google Sheets

Closely and SalesFlow both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.

02

$10/mo flat — predictable spend, no overage shock

The total-cost-of-ownership math : at Closely's $49/sender/month or SalesFlow's £79/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.

03

AI-agent ready : Derrick speaks the Model Context Protocol

For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Closely and SalesFlow require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Closely, SalesFlow, and Derrick each genuinely win.

What Closely does better

  • Cheapest per-sender at scale
  • Cloud-based — sequences run when your laptop's off
  • Bundled AI icebreakers actually work
Read full Closely review →

What SalesFlow does better

  • UK-based support team with quick response
  • EU data residency by default
  • Simple sequence builder for small teams
Read full SalesFlow review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Closely SalesFlow Derrick
Starting price (monthly) $29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026) £79/month €0 (free) · €9/mo paid
Annual cost (base) ~€348/yr ~€948/yr €0/yr free · ~€108/yr paid
Free plan? 14-day trial, no credit card 14-day free trial ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Closely vs SalesFlow vs Derrick: full feature comparison

Closely Derrick App SalesFlow
Entry price$49/sender/month$10/mo flat£79/month
Free plan14-day trial, no credit card14-day full trial14-day free trial
Best forAgencies running 5+ LinkedIn accountsSheet-native enrichmentSmall agencies + 2-5 person teams
Category positioningLinkedIn outreach automationSpreadsheet-native B2B dataLinkedIn outreach automation
G2 rating4.6/54.4/5
Founded202120222019
Execution modelCloud-based (no Chrome extension)Native Google SheetsCloud-based
Multi-account / agencyNative, up to 50+ sendersN/A — data layerPer-tier
LinkedIn detection riskCloud — slightly higher than Chrome-ext toolsN/AStandard for cloud tools
Works natively in Google Sheets
Per-row pricing (no credit caps)
MCP-ready for AI / LLM agents
Pricing in a nutshell

Closely vs SalesFlow vs Derrick pricing breakdown

LinkedIn outreach automation

Closely

$29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026)

Best for: Agencies running 5+ LinkedIn accounts

Closely pricing entry sits at $49/sender/month (linkedin outreach automation). Sized for agencies running 5+ linkedin accounts. The detailed Closely pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.

Migration Guide

How to switch from Closely to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Closely, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Closely if…

  • You specifically need agencies running 5+ linkedin accounts
  • Cheapest per-sender at scale
  • Cloud-based — sequences run when your laptop's off
  • You're already invested in the Closely ecosystem
Read full Closely review →

Pick SalesFlow if…

  • You specifically need small agencies + 2-5 person teams
  • UK-based support team with quick response
  • EU data residency by default
  • You're already invested in the SalesFlow ecosystem
Read full SalesFlow review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Closely vs SalesFlow

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Closely vs SalesFlow: when does each fit best?

+
Closely is positioned as linkedin outreach automation for agencies running 5+ linkedin accounts. SalesFlow is positioned as linkedin outreach automation for small agencies + 2-5 person teams. Both compete in the LinkedIn outreach automation category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Closely at 4.6/5 and SalesFlow at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

How do Closely and SalesFlow pricing actually compare in 2026?

+
Closely entry-paid tier : Starter (annual) at $29/sender/month. Next tier up is Starter (monthly) ($49/sender/month). Closely's free tier : 14-day trial, no credit card. SalesFlow entry-paid tier : Standard at £79/month per seat. Next tier up is Premium (£149/month per seat). SalesFlow's free tier : 14-day free trial. As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.

What's the biggest reason to pick Closely over SalesFlow?

+
Cheapest per-sender at scale. Above 6 senders, Closely drops to $17-29/sender/month — significantly under Heyreach ($79), SuperGrow ($69), Expandi ($79). For agencies managing 10-50 client accounts, the savings are real. (Source : Mei C., Head of Operations (agency), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Closely is the right pick over SalesFlow.

What's the biggest reason to pick SalesFlow over Closely?

+
UK-based support team with quick response. UK-based account managers and support team — meaningful for UK + EU customers that value regional vendor relationships and time-zone-aligned support. (Source : Sarah W., UK Sales Manager, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, SalesFlow is the right pick over Closely.

Can Derrick replace both Closely and SalesFlow?

+
Both Closely and SalesFlow compete in the LinkedIn outreach automation category. Derrick is data-and-Sheets-native — it doesn't replace a full LinkedIn outreach automation platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Closely or SalesFlow. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical LinkedIn outreach automation stack workflows. For teams running heavy LinkedIn outreach automation feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

Beyond Closely and SalesFlow, what other tools should I evaluate?

+
Four other tools in the same competitive set worth evaluating : HeyReach, Dripify, Expandi, Waalaxy. Each has its own positioning trade-off versus Closely and SalesFlow — HeyReach typically appears as a direct competitor on G2 review pages, with Dripify, Expandi, Waalaxy as adjacent picks for different team sizes or use cases. Read the dedicated reviews to weigh feature surface, pricing model, and geographic depth against your real sales motion.
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