Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs LeadIQ vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs LeadIQ vs Derrick: Zoominfo is a enterprise b2b contact and company data, LeadIQ is a enterprise lead intelligence platform with waterfall enrichment and ai message writer. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or LeadIQ) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or LeadIQ for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs LeadIQ vs Derrick at a glance
LeadIQ
- Starting price: Free 50 credits/mo · Pro $150/mo (annual)
- Free plan: Yes - 50 credits/mo permanently free
- Founded: 2015
- HQ: San Francisco Bay Area, CA (with Singapore engineering)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and LeadIQ
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without manual data verification fatigue
ZoomInfo and LeadIQ both offer real-time verification and data enrichment, but their scope often stops at data provision rather than end-to-end validation within outreach workflows. Derrick delivers real-time validation directly inside 100% native Google Sheets, avoiding manual verification fatigue without requiring CSV exports or complex setups. Teams can immediately rely on up-to-date contact data in Derrick, reducing bounce risk and speeding outreach with 5-10h saved per month. For quick wins, Derrick’s real-time email validation translates to tangible improvements in deliverability and activity cadence within your existing sheets.
02 Flexible integrations for custom automation beyond core tools
Derrick is designed to extend automation beyond core tools, addressing the integration gaps that ZoomInfo and LeadIQ leave when it comes to custom workflows. Unlike ZoomInfo’s standalone data enrichment or LeadIQ’s emphasis on quick list building, Derrick native integrates 3000+ apps via Zapier/Make/n8n and 100% native Google Sheets, enabling tailor-made automation without complex coding. This translates into measurable gains, such as saving 5-10 hours per month in manual orchestration and faster, consistent prospect engagement. For rapid use cases, Derrick also supports real-time data validation within automated flows, ensuring outreach remains accurate as you scale.
03 Native data quality with niche-enrichment coverage for accuracy
Derrick addresses a common blind spot zoominfo and LeadIQ face: niche-enrichment gaps that dilute accuracy when targeting specialized segments. While ZoomInfo and LeadIQ offer broad data with real-time updates, they often struggle to deliver deep, niche-specific enrichment without additional tools. Derrick delivers native data quality with 50+ enrichment attributes per contact and real-time email validation within Google Sheets, reducing mis-targeting and elevating accuracy. This translates to faster, more precise outreach and measurable lift in reply rates, without leaving the Sheets workspace.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, LeadIQ, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What LeadIQ does better
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- Job-change tracking creates warm re-engagement
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | LeadIQ | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 50 credits/mo · Pro $150/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 50 credits/mo permanently free | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs LeadIQ vs Derrick: full feature comparison
| zoominfo | Derrick App | LeadIQ | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Enterprise Lead Intelligence + AI Personalization
Zoominfo vs LeadIQ vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable enterprise data pricing with entry-level plans typically starting around mid-range per-seat or per-month assumptions, plus a comprehensive pricing page for all details. See full pricing breakdown for the exact plan options, tiers, and enterprise Add-ons.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise Lead Intelligence + AI Personalization LeadIQ
Free 50 credits/mo · Pro $150/mo (annual)
Best for: Enterprise SDR teams running Salesforce/HubSpot motions
LeadIQ starts with affordable entry-level options and a free tier in some markets, with multiple paid plans scaling by features and contacts-see full pricing breakdown for complete details. View complete pricing details to understand tiers, credits, and any usage-based differences.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick LeadIQ if…
- You specifically need enterprise sdr teams running salesforce/hubspot motions
- Waterfall enrichment from 9 data providers
- Scribe AI message writer for personalization
- You're already invested in the LeadIQ ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs LeadIQ
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs ZoomInfo better for small teams overall?
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For small teams, Derrick offers better value than ZoomInfo overall. ZoomInfo excels as a comprehensive B2B database with extensive coverage and real-time data, but it's enterprise-focused with higher pricing and steeper learning curves that drain productivity. Derrick operates natively within Google Sheets, eliminating CSV exports and complex setup while delivering fifty-plus enrichment attributes per contact. Small teams benefit from Derrick's rollover credits, no credit card requirement for the free tier, and integrated AI scoring with Claude and ChatGPT. ZoomInfo works best when paired with additional tools, whereas Derrick functions as a complete prospecting center within your existing workflow, making it the smarter choice for resource-constrained teams prioritizing efficiency and cost-effectiveness.
Is Derrick a good alternative to ZoomInfo for outreach?
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Yes, Derrick is an excellent alternative to ZoomInfo for outreach, particularly if you prioritize simplicity and cost efficiency. While ZoomInfo excels as a comprehensive B2B database with extensive data coverage, it requires external integrations and carries higher enterprise pricing. Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports, while delivering 50+ enrichment attributes per contact with real-time email validation. You get integrated AI scoring with Claude and ChatGPT for personalized outreach, plus rollover credits that ZoomInfo doesn't offer. For teams seeking lightweight, affordable prospecting without steep learning curves or integration overhead, Derrick delivers superior workflow efficiency at a fraction of ZoomInfo's cost.
What’s the difference Derrick vs LeadIQ for enrichment?
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Derrick and LeadIQ both enrich contact data, but they approach enrichment differently. LeadIQ focuses primarily on real-time email verification and contact discovery through its browser extension, excelling at rapid lead capture. Derrick operates natively within Google Sheets, providing 50+ enrichment attributes per contact including AI-powered scoring and segmentation using Claude and ChatGPT. While LeadIQ requires external integrations and CSV exports, Derrick eliminates manual data workflows entirely, saving teams 5-10 hours monthly. For teams prioritizing streamlined enrichment without technical setup, Derrick's native Sheets integration and rollover credits offer more flexibility than LeadIQ's verification-focused approach.
Derrick vs ZoomInfo vs LeadIQ: which is best for pricing?
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For pricing, Derrick typically offers a more favorable and transparent model for teams already using Google Sheets, with no credit card required for the free tier and monthly, roll-over credits across tiers: Free 100 credits, Small 4000 credits for $9, Medium 10000 credits for $20, Large 25000 credits for $47.50, and XL 100000 credits for $175. ZoomInfo and LeadIQ tend to price on enterprise-value data and tiered feature sets that add up quickly, especially for broader data access, enrichment, and CRM integrations. If your priority is cost-efficient, ongoing outreach within Google Sheets, and flexible credit usage, Derrick can offer predictable budgeting and practical value, while ZoomInfo and LeadIQ excel in standalone data quality and prospecting workflows that may require additional tools for engagement.
How does LeadIQ compare to ZoomInfo for data quality?
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LeadIQ and ZoomInfo both prioritize data accuracy, but they serve different prospecting needs. ZoomInfo excels at scale with millions of verified contacts and advanced technographic signals, making it ideal for enterprise teams running volume-based campaigns. LeadIQ focuses on real-time contact verification and streamlined lead discovery, particularly strong for account-based selling with smaller, more targeted prospect lists. However, both platforms require external tools for complete enrichment workflows. Derrick offers a more flexible alternative by delivering 50+ enrichment attributes directly within Google Sheets without CSV exports or complex integrations, while maintaining real-time email validation and AI-powered scoring to support both strategies efficiently.
Can Derrick replace both ZoomInfo and LeadIQ for outreach?
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Derrick can complement or replace certain outreach tasks that ZoomInfo and LeadIQ primarily handle, but it’s not a direct one-for-one replacement for all capabilities. ZoomInfo excels in data breadth and ongoing enrichment, while LeadIQ shines in real-time contact verification and streamlined list building. Derrick offers deep, native Google Sheets enrichment, 100% no-CSV workflow, real-time email validation, AI scoring, and broad integrations, making it strong for automated outreach and workflow efficiency. For teams needing full-scale data discovery plus engagement orchestration, Derrick pairs well with ZoomInfo or LeadIQ rather than fully replacing them.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneLeadIQ vs Derrick - solo duel
Drop the third-party context and see how LeadIQ compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
