Expandi Pricing 2026: Real Cost, Plans & What They Don’t Tell You

Expandi advertises a simple, all-inclusive plan at $99/month. What the pricing page doesn’t make immediately obvious is that the personalization features they prominently market — personalized images, GIFs, and videos — each require a separate paid subscription on top of that base price.

This guide breaks down what Expandi actually costs, what’s included, what isn’t, and how the numbers stack up for solo operators, sales teams, and agencies in 2026.

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Expandi Pricing Plans: What the Page Shows

Expandi offers two pricing options: a Business plan for individuals and small teams, and a custom Agency plan for 10+ LinkedIn accounts.

The annual billing option saves 20%, equivalent to two months free. There are no user-based fees — pricing is strictly per LinkedIn account, not per person.

The Real Cost of Expandi: $197+/Month

Here’s what most Expandi pricing articles skip: the Business plan at $99/month does not include the image, GIF, or video personalization features that Expandi prominently showcases in their marketing and demos.

Those capabilities require separate tools:

If you want the “complete Expandi experience” that their homepage videos demonstrate, budget closer to $197–220/month per seat — more than double the advertised price.

This matters especially for agencies evaluating Expandi for client campaigns where rich personalization is a core part of the pitch.

What IS included in the $99/month base plan

The Business plan does cover everything else without restrictions:

• Unlimited campaigns (sequence and action-based)
• Multi-channel automation: LinkedIn + email in the same sequence
• Smart scheduling with safe daily limits
• Auto warm-up for new LinkedIn accounts
• Native A/B testing on messages, subject lines, and CTAs
• Dynamic text placeholders ({FirstName}, {Company}, {JobTitle}, custom variables)
• CRM integrations: HubSpot, Salesforce, Pipedrive via Zapier or native webhooks
• Dedicated IP address per country
• Campaign analytics and unified inbox
• Live chat support

For teams that don’t need visual personalization, the $99/month base plan is genuinely all-inclusive on the automation side.

Expandi Business Plan: Who It’s For (and Who It Isn’t)

Best for:

• SDRs and BDRs managing a single LinkedIn account for outbound
• Recruiters running automated sourcing sequences
• Small sales teams (1–3 people) comfortable with text-based personalization
• Teams that already use a CRM and want LinkedIn + email in one sequence

Less suited for:

• Solo entrepreneurs and freelancers: $99/month is a meaningful fixed cost for low-volume use
• Teams wanting image/GIF personalization without paying for add-ons
• Agencies managing 5+ accounts: the per-seat pricing scales quickly ($495/month for 5 accounts at $99)
• Users needing native LinkedIn scraping to build prospect lists (Expandi doesn’t include this)

Expandi Agency Plan: What You Need to Know

For agencies managing 10 or more LinkedIn accounts, Expandi offers custom pricing negotiated directly with their sales team. Publicly available data from G2 and Capterra reviews points to:

• Base rate of approximately $79/month per account for 10–20 account volumes
• Discounts of 30–40% for 50+ accounts
• White-label branding (custom logo and colors)
• Centralized multi-account dashboard
• Flexible roles and permissions for team members
• Template sharing across client accounts
• Dedicated Customer Success Manager
• Priority support

One friction point worth noting: you can’t see Agency pricing without booking a sales call. For teams comparing tools quickly, this lack of transparency is a genuine inconvenience compared to competitors that publish tiered agency pricing.

Cost at Scale: 5-Person SDR Team

To make the numbers concrete, here’s what Expandi costs for a 5-person team across billing scenarios:

Annual savings on the base plan alone: $1,200/year for a 5-person team. Significant enough to justify the annual commitment if your automation needs are stable.

The 7-Day Free Trial

Expandi’s trial gives full access to all Business plan features for 7 days. Key details:

• No credit card required to start
• Billing only triggers after the trial period ends and you confirm
• Action limits are reduced during the trial to respect LinkedIn account warm-up
• Image/video personalization features (Hyperise, Sendspark) are not bundled — the trial covers native Expandi features only

Seven days is a relatively short window to properly evaluate campaign performance, since LinkedIn sequences typically need 2–4 weeks to generate statistically meaningful open and reply data. Use the trial to test workflow building and integration setup rather than expecting to measure campaign ROI.

Expandi vs. LinkedIn Automation Alternatives: Pricing Comparison

Expandi’s $99/month sits in the mid-to-premium range for LinkedIn automation. Its real differentiators are cloud-based safety (dedicated IPs, smart warm-up), the if/then conditional campaign logic, and the combined LinkedIn + email sequencing. For teams where those capabilities matter, the price is justifiable. For simpler use cases, tools like Dripify or Meet Alfred offer comparable automation at 40–50% less.

What Expandi Does NOT Do (Important Before You Buy)

Several common B2B prospecting needs fall outside Expandi’s scope entirely. Knowing these gaps upfront prevents expensive surprises.

No native data enrichment

Expandi doesn’t find emails, phone numbers, or LinkedIn profile data. You need to arrive with complete, enriched lists. That means sourcing contacts from:

• LinkedIn Sales Navigator (manual export or via a dedicated tool)
• A B2B database enrichment tool like Derrick
• A CSV from your CRM

No LinkedIn scraping

Unlike Phantombuster or Captain Data, Expandi doesn’t scrape LinkedIn search results to build your prospect lists. It automates outreach to lists you’ve already built elsewhere.

Volume limits (LinkedIn-imposed, not Expandi-imposed)

Expandi’s campaigns are “unlimited” in number, but each LinkedIn account has hard daily and weekly action caps imposed by LinkedIn itself:

• Connection requests: 100/week recommended (up to 200/week with Mobile Connector add-on)
• Messages: 150–200/day maximum
• InMails: 50–100/month (requires Sales Navigator)

These limits are identical across all LinkedIn automation tools. They’re a LinkedIn platform constraint, not an Expandi restriction.

Combining Expandi with Derrick: The $120/Month Complete Stack

Expandi handles the sending. Derrick handles the data. The two complement each other well for teams that want a lean, effective outbound stack without enterprise-level budgets.

Recommended workflow:

Step 1 — Build your list in Derrick (Google Sheets) Import LinkedIn profile URLs or company names, then enrich with Derrick to pull professional emails, job titles, company sizes, technologies used, and phone numbers where available. At $20/month (Medium plan, 10,000 credits), you can enrich 2,000–5,000 contacts with email + firmographic data.

Step 2 — Verify and segment Use Derrick’s Email Verifier to eliminate hard bounces before import. Segment by persona, industry, company size, or tech stack — all columns already in your Google Sheet.

Step 3 — Import enriched list into Expandi Upload your CSV to Expandi with custom fields pre-filled. These become dynamic placeholders ({company_size}, {tech_stack}, {industry}) available in your message templates for personalized LinkedIn outreach.

Step 4 — Launch multi-channel sequences Run LinkedIn connection → message → follow-up sequences with email fallback, using Expandi’s conditional logic to adapt based on prospect behavior.

Total stack cost: ~$120/month (Derrick Medium at $20 + Expandi Business at $99) for a complete, enriched, automated outbound workflow with no Sales Navigator dependency.

Hidden Costs: The Full Expandi Bill

Budget for these line items beyond the base subscription:

To Retain

• Expandi charges $99/month per LinkedIn account ($79/month annually) — not per user.
• The “all-inclusive” Business plan excludes image, GIF, and video personalization: add Hyperise ($69/month) and Sendspark ($49/month) for the full feature set, bringing real cost to $197+/month.
• Agency pricing for 10+ accounts requires a sales call — no public rate card.
• Expandi does not enrich data, find emails, or scrape LinkedIn: you need a separate tool for list building.
• For teams needing enrichment + automation, Derrick ($20/month) + Expandi ($99/month) covers both sides of the workflow for ~$120/month total.
• The 7-day free trial offers full feature access with no credit card required.

Conclusion: Is Expandi Worth It?

Expandi is a well-built, cloud-based LinkedIn automation platform with strong conditional sequencing, genuine multi-channel capability, and safety features that matter for LinkedIn account longevity. At $99/month base, it delivers solid value for teams where LinkedIn outbound is a core revenue activity.

The pricing story is more nuanced than it first appears. If your sequences rely on personalized images or video thumbnails — features Expandi markets prominently — the real cost is closer to $200/month per seat. For agencies managing 5+ accounts, the per-seat model adds up to $400–500/month before add-ons.

For teams that need enriched, complete prospect lists before automation, Expandi pairs naturally with Derrick — which handles the enrichment side natively in Google Sheets, without requiring LinkedIn Sales Navigator.

Build better prospect lists before you automate

Derrick finds professional emails, phones and LinkedIn data directly in Google Sheets. Enrich your Expandi contact lists from $9/month, with unlimited credit rollover.

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FAQ

How much does Expandi cost per month? Expandi charges $99/month per LinkedIn account with monthly billing, or $79/month ($950/year) with annual commitment. Note that image/GIF personalization (Hyperise, ~$69/month) and video personalization (Sendspark, ~$49/month) are add-ons not included in this price.

Does Expandi have a free plan? No permanent free plan. Expandi offers a 7-day free trial with access to all Business plan features and no credit card required. Action limits are reduced during the trial to protect account safety during the warm-up period.

How much does Expandi cost for an agency with 10 accounts? Agency pricing for 10+ accounts is available on request. Based on G2 and Capterra user reports, expect roughly $79/month per account at 10–20 account volumes, with larger discounts (30–40%) available for 50+ accounts. Contact Expandi’s sales team for a formal quote.

Do I need LinkedIn Sales Navigator to use Expandi? No. Expandi works with a free LinkedIn account or any premium tier. Sales Navigator is not required for core automation features. It does unlock Open InMails (messages to non-connections) and improves search targeting for list building, but it’s optional.

What are Expandi’s main limitations? Expandi doesn’t include native data enrichment, email finding, or LinkedIn scraping. You must supply your own enriched contact lists. Daily action volumes are also capped by LinkedIn platform limits (not Expandi itself): approximately 100 connection requests/week and 150–200 messages/day.

What’s the cheapest way to get a complete LinkedIn outbound stack? For budget-conscious teams: Derrick Medium ($20/month) for data enrichment + Expandi Business annual ($79/month) = $99/month total for enriched data and automated LinkedIn + email sequences, no Sales Navigator required.

Article updated January 2026. Expandi pricing based on official expandi.io documentation. Add-on pricing (Hyperise, Sendspark) based on their respective public pricing pages. Agency pricing estimates based on G2 and Capterra user reports.