Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Dux-Soup vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Dux-Soup vs Derrick: Apollo is a b2b sales intelligence and outreach, Dux-Soup is a veteran chrome-extension linkedin automation tool with broad crm integrations. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Dux-Soup) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Dux-Soup for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Dux-Soup vs Derrick at a glance
Dux-Soup
- Starting price: $11.25/mo (Pro Dux, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2015 (entity Supertec B.V., registered 2016)
- HQ: Breda, North Brabant, Netherlands (Supertec B.V.)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Dux-Soup
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps in enrichment
Derrick delivers real-time validation during enrichment, a capability that Apollo and Dux-Soup struggle to consistently guarantee across records. Unlike Apollo, which emphasizes scale and verified emails but can suffer from incomplete enrichment, and Dux-Soup, which relies on LinkedIn data with limited real-time validation, Derrick ensures immediate checks as data is added. This results in fewer data gaps, higher deliverability, and faster campaign readiness, cutting validation time by up to 40% for teams using 100+ records per session. A practical use case is live email validation during import, preventing bounce-prone leads from entering sequences.
02 No upfront data-entry required for setup efficiency
Derrick eliminates the need for upfront data-entry by turning Google Sheets into a 100% native, self-contained enrichment hub, unlike Apollo or Dux-Soup which rely on separate databases or LinkedIn-centric data. Apollo can require manual data handling and enrichment gaps, while Dux-Soup focuses on LinkedIn automation with limited external validation. Derrick auto-populates and enriches records within Sheets, saving 5-10 hours per user each month and delivering up to 50+ attributes per contact without onboarding frictions. No extra CSV exports or complex configurations are required-just plug in and start scaling prospecting efficiently.
03 AI-driven lead scoring for deeper qualification insights
Apollo and Dux-Soup often offer basic scoring or engagement signals, but their capabilities remain shallow for deep qualification due to data gaps and LinkedIn-centric limitations. Derrick differentiates itself with AI-powered lead scoring that combines Claude and ChatGPT-driven insights for richer segmentation and automatic summarization across 50+ enrichment attributes. This yields measurable accuracy gains, with teams reporting up to a 25% increase in qualified leads and faster prioritization, since scores reflect broader firmographic, technographic, and behavioral signals. A practical use case is auto-scoring new leads as they enter Sheets, enabling instant routing to the right SDRs.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Dux-Soup, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Dux-Soup does better
- Broadest native CRM integration in the category
- Strong meeting volume + time savings
- Genuinely responsive customer support
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Dux-Soup | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $11.25/mo (Pro Dux, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€132/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Dux-Soup vs Derrick: full feature comparison
| apollo | Derrick App | Dux-Soup | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 11.25$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Veteran Chrome Extension)
Apollo vs Dux-Soup vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers a scalable pricing structure starting with a free tier and paid plans that expand credits for teams, with details available on the pricing page. See full pricing breakdown for all plans and add-ons.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Veteran Chrome Extension) Dux-Soup
$11.25/mo (Pro Dux, annual)
Best for: Long-time LinkedIn automation users + budget SDRs
Dux-Soup offers entry-level pricing with a free tier for basic LinkedIn automation, followed by paid plans that scale with credits and features; see the full pricing breakdown for all plan levels and limits. For complete details, view the pricing page.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Dux-Soup if…
- You specifically need long-time linkedin automation users + budget sdrs
- Broadest native CRM integration in the category
- Strong meeting volume + time savings
- You're already invested in the Dux-Soup ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Dux-Soup
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and apollo?
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Derrick is a Google Sheets-native data enrichment platform designed for seamless prospecting without technical setup, while Apollo is a comprehensive B2B sales intelligence platform offering a massive contact database of 250 million profiles with multi-channel outreach capabilities. Apollo excels at scale and database breadth, making it ideal for high-volume prospecting teams. However, Derrick differentiates through native Sheets integration, eliminating CSV exports and complex configurations, plus built-in AI scoring with Claude and ChatGPT. Derrick also features rollover credits and requires no credit card for the free tier, offering more cost-effective flexibility for teams prioritizing enrichment depth and workflow efficiency within their existing tools.
Is Derrick a good alternative to Dux-Soup?
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Yes, Derrick is an excellent alternative to Dux-Soup, especially if you want to move beyond LinkedIn-only automation. While Dux-Soup excels at LinkedIn outreach automation, it lacks comprehensive data enrichment and relies heavily on LinkedIn's API restrictions. Derrick operates natively within Google Sheets, eliminating the need for external platforms and CSV exports, and provides 50+ enrichment attributes per contact with real-time email validation. Additionally, Derrick integrates AI capabilities using Claude and ChatGPT for intelligent lead scoring and segmentation, while Dux-Soup focuses narrowly on LinkedIn automation. If you need a complete prospecting solution with flexible credit rollover and no card required for the free tier, Derrick offers significantly more versatility and data depth than Dux-Soup's automation-focused approach.
Derrick vs apollo vs Dux-Soup: which is best overall?
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The best choice depends on your specific needs. Apollo excels at large-scale contact databases with verified email accuracy, making it ideal for high-volume prospecting teams. Dux-Soup specializes in LinkedIn automation, perfect for recruiters and sales professionals focused exclusively on LinkedIn outreach. Derrick stands out for teams already working in Google Sheets, offering native integration without CSV exports, AI-powered enrichment with Claude and ChatGPT, real-time email validation, and rollover credits at lower price points. Choose Apollo for database breadth, Dux-Soup for LinkedIn automation, or Derrick for seamless spreadsheet-based prospecting with built-in intelligence and cost efficiency.
Which is better for pricing: Derrick or apollo?
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For pricing, Derrick often presents a more cost-efficient option for teams already using Google Sheets, especially since it eliminates CSV exports and LinkedIn dependencies while offering monthly rollovers and a free tier with 100 credits. Apollo, by contrast, bundles heavy data capabilities and multi-channel outreach, which can come with higher ongoing costs for features and data refreshes. If your priority is a predictable, scalable budget with native enrichment and workflow within Sheets, Derrick tends to be the better value; if you need expansive contact databases and outbound automation at scale and are prepared for potentially higher spend, Apollo may fit.
Does Derrick offer better review scores than Dux-Soup?
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Derrick and Dux-Soup operate in different spaces, making direct review score comparisons challenging. Dux-Soup specializes exclusively in LinkedIn automation with strong user satisfaction for that specific use case, while Derrick focuses on comprehensive B2B data enrichment natively within Google Sheets. Derrick users consistently report higher satisfaction with data quality, enrichment depth, and real-time email validation capabilities. Additionally, Derrick's integrated AI features, rollover credits, and zero credit card requirement for the free tier deliver measurably better value for teams seeking complete prospect management without LinkedIn dependency or complex external workflows.
Can Derrick replace both apollo and Dux-Soup for my team?
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Yes, Derrick can replace some core functions of both Apollo and Dux-Soup, but not necessarily every feature out of the box. Derrick excels as a 100% native Google Sheets data enrichment platform with real-time email validation, AI-powered scoring and segmentation, and vast integration options via Zapier/Make/n8n-without CSV exports or LinkedIn dependencies. This makes it a strong alternative to Apollo for fast, scalable prospecting data enrichment and workflow automation, and it can cover many LinkedIn-driven outreach needs typically served by Dux-Soup when you’re aiming for a broader, multi-source enrichment and automated scoring within a single, centralized sheet-based system. However, Apollo’s large database and multi-channel outreach strengths may still complement Derrick for teams that require extensive contact networks and sophisticated enrichment depth, while Dux-Soup’s LinkedIn-centric automation remains a fit for highly LinkedIn-focused campaigns. In short, Derrick can replace or reduce reliance on both, particularly for data enrichment, validation, and integrated prospect management, while offering a lighter risk profile and no credit card requirement on the free tier.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDux-Soup vs Derrick - solo duel
Drop the third-party context and see how Dux-Soup compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
