Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Adapt.io vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Adapt.io vs Derrick: Clay is a multi-source data enrichment with ai workflows, Adapt.io is a b2b contact database + linkedin chrome extension with 150m+ contacts. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Adapt.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Adapt.io for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Adapt.io vs Derrick at a glance
Adapt.io
- Starting price: Free 25 credits/mo · Starter $49/mo
- Free plan: Yes - 25 email + 25 enrichment credits/mo permanently
- Founded: 2016
- HQ: Coimbatore, Tamil Nadu, India
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Adapt.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get 50+ attributes enriched in Sheets without setup toil
Clay and Adapt.io require setup toil and multi-source coordination to enrich 50+ attributes, delaying time-to-value. Derrick delivers 50+ attributes enriched directly in Google Sheets without any setup toil, staying 100% native to Sheets. This eliminates configuration steps and data transfers, saving 5-10 hours per month for teams. With Derrick, you get immediate enrichment and seamless in-Sheets workflows, ready for action right away.
02 Immediate, no-code data validation before outreach success
Clay and Adapt.io often struggle with real-time, no-code data validation before outreach, leaving campaigns uncertain until after contacts are loaded. Derrick delivers immediate, pre-outreach validation inside 100% native Google Sheets, with real-time email verification and 50+ enriched attributes, no complex setup. This reduces wasted outreach by ensuring deliverable contacts from the start, saving 5-10h per month and improving deliverability margins. For fast wins, Derrick’s no-card-free tier and instant validation mean you can launch confident campaigns without switching tools.
03 Real-time data quality assurance with instant corrections
Clay and Adapt.io struggle with real-time data quality and pre-outreach validation, often delivering outdated or inconsistent contact data that delays campaigns. Derrick addresses this by providing real-time data quality assurance with instant corrections directly inside Google Sheets. Users gain immediate, no-code validation that prevents flawed outreach, reducing bounce and opt-out risk while improving deliverability. With Derrick, you can fix data on the fly and keep lists clean for high-stakes campaigns, saving hours per week.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Adapt.io, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Adapt.io does better
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- Genuinely usable free tier
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Adapt.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 25 credits/mo · Starter $49/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€300/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - 25 email + 25 enrichment credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Adapt.io vs Derrick: full feature comparison
| Clay | Derrick App | Adapt.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B Contact Database + Chrome Extension
Clay vs Adapt.io vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible paid tiers starting at accessible entry pricing, plus a free tier for initial testing-see full pricing breakdown for complete details and plan-by-plan specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database + Chrome Extension Adapt.io
Free 25 credits/mo · Starter $49/mo
Best for: Solo SDRs + small teams needing affordable B2B contact data
Adapt.io offers a no-code automation platform with entry-level pricing that includes a free tier, plus paid plans starting at accessible monthly rates; explore the full pricing breakdown for details. See pricing page for complete pricing details.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Adapt.io if…
- You specifically need solo sdrs + small teams needing affordable b2b contact data
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- You're already invested in the Adapt.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Adapt.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Clay for outreach?
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Derrick and Clay take fundamentally different approaches to outreach. Clay is a comprehensive data enrichment and automation platform that excels at building complex prospecting workflows across multiple data sources, but requires significant setup time and technical configuration. Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports, making it faster to deploy and easier for non-technical teams. While Clay offers deeper workflow customization, Derrick prioritizes speed and simplicity with built-in AI scoring, real-time email validation, and rollover credits that don't expire monthly, making it ideal for teams wanting immediate outreach capability without platform complexity.
Is Derrick a better alternative to Clay for SMBs?
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Derrick offers a more streamlined alternative to Clay for SMBs, particularly those already using Google Sheets. While Clay excels at complex workflow automation and multi-source data aggregation, it requires significant setup time and can be overwhelming for smaller teams. Derrick's 100% native Google Sheets integration eliminates CSV exports and technical complexity, saving five to ten hours monthly. Additionally, Derrick includes built-in AI capabilities with Claude and ChatGPT for scoring and segmentation, real-time email validation, and rollover credits with no credit card required for the free tier. For SMBs prioritizing simplicity and speed over advanced automation workflows, Derrick delivers faster time-to-value at a lower barrier to entry.
How does Derrick compare to Adapt.io in pricing and features?
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Derrick is a Google Sheets-native platform requiring no complex setup or CSV exports, while Adapt.io functions as a broader workflow automation tool. Pricing-wise, Derrick starts free with 100 credits and no credit card required, with credits rolling over monthly, whereas Adapt.io follows traditional SaaS pricing. Feature-wise, Derrick combines data enrichment with integrated AI scoring from Claude and ChatGPT, real-time email validation, and 50+ contact attributes, positioning it as a streamlined enrichment solution versus Adapt.io's general integration focus, making Derrick ideal for teams prioritizing speed and simplicity within Google Sheets workflows.
Which is cheaper, Clay or Adapt.io, for mid-market teams?
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For mid-market teams, Clay and Adapt.io pricing can vary by features and scale, but generally Adapt.io tends to be the more affordable option for straightforward automations, while Clay can become costlier with large data enrichment and complex outreach needs. That said, Derrick offers a more cost-efficient blend for mid-market growth: a no-CB free tier, scalable credits, and 100% native Google Sheets enrichment, eliminating CSV exports and heavy setup. If your priority is price-per-value with simplicity, Adapt.io or Clay may appeal, but Derrick delivers predictable costs, better data enrichment per contact, real-time email validation, and flexible credits that rollover, making it a compelling, often cheaper alternative for mid-market teams prioritizing speed and ease of use.
What’s Derrick’s pricing advantage versus Clay and Adapt.io?
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Derrick offers significantly lower entry costs with a free tier requiring no credit card and plans starting at just nine dollars monthly with rollover credits, whereas Clay and Adapt.io typically demand higher minimum commitments. Derrick's Google Sheets native integration eliminates the need for expensive LinkedIn Sales Navigator subscriptions that Clay users often require, saving teams over twelve hundred dollars annually. Additionally, Derrick includes built-in AI capabilities with Claude and ChatGPT integration for free, whereas competitors charge separately for advanced features, making Derrick the most cost-effective solution for budget-conscious teams prioritizing simplicity and transparency.
Can Derrick replace both Clay and Adapt.io for data enrichment?
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Derrick cannot fully replace Clay and Adapt.io for every data enrichment use case, but it covers many of the core needs with a different approach. Derrick is 100% native to Google Sheets, offering real-time email validation, 50+ enrichment attributes per contact, and AI-powered scoring and segmentation, all without CSV exports or complex setup. Clay provides broader multi-source data aggregation, real-time verification, and robust workflow automation, while Adapt.io emphasizes easy connectivity and standard enrichment pipelines with strong CRM integration. If your priority is simplicity, speed, and spreadsheet-based workflows, Derrick can handle most enrichment tasks effectively. For highly specialized data sourcing, complex enrichment rules, or enterprise-grade validation at scale, you may still want Clay or Adapt.io, potentially in combination with Derrick to maximize data quality and operational efficiency.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneAdapt.io vs Derrick - solo duel
Drop the third-party context and see how Adapt.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
