Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Bombora vs Derrick: Clay is a multi-source data enrichment with ai workflows, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Bombora for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment without complex setup
Clay requires significant setup time and complex configuration to achieve comparable enrichment quality, which slows workflows. Derrick delivers 100% native Google Sheets enrichment with zero complex setup, turning Sheets into a full prospecting hub without exporting data. This saves 5-10 hours per month while delivering 50+ attributes per contact/organization and real-time email validation, directly aligning with the time-saving promise. For quick wins, Derrick supports rapid in-sheet enrichment scenarios without needing LinkedIn Sales Navigator or external tools.
02 Real-time data quality without manual verification bottlenecks
Clay and Bombora often struggle with real-time data quality and require manual verification or additional validation tools to ensure accuracy. Derrick solves this by delivering 100% native Google Sheets enrichment with real-time validation, eliminating bottlenecks and the need for separate verification steps. Users gain immediate, high-quality data x per contact and company, reducing validation time by up to 60-80% and speeding outbound readiness. For quick wins, Derrick’s real-time email validation improves deliverability during initial outreach, without extra setup.
03 Scale outreach with AI-powered prospect scoring without extra setup
Clay and Bombora both require separate data sources or complex setups to enable scalable scoring, limiting immediate outreach acceleration. Derrick delivers AI-powered prospect scoring directly within 100% native Google Sheets, avoiding extra setup and integration friction. This seamless scoring translates into faster campaign launches and measurable lift, such as a 15–30% boost in qualified outreach velocity with no added configuration. Use-case: instantly segment and prioritize prospects at scale right from your sheet, without leaving Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Bombora, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Bombora vs Derrick: full feature comparison
| Clay | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Clay vs Bombora vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers a flexible pricing structure with an introductory tier and scalable paid plans; exact prices vary by plan and usage, with a full pricing breakdown available on the dedicated pricing page. See full pricing details to compare tiers and features.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers scalable pricing with an entry-level plan and paid tiers; exact figures vary by data volume and features, with a comprehensive pricing page detailing all options. See full pricing breakdown for complete details.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Clay: which is better for simple onboarding?
+
For simple onboarding, Derrick offers a significant advantage because it operates natively within Google Sheets with zero external setup required, whereas Clay demands complex workflow configuration and multiple integrations. Clay's visual builder is intuitive once configured, but initial setup requires substantial time investment and technical knowledge. Derrick eliminates this friction entirely-you start prospecting immediately without leaving your spreadsheet, no card required for the free tier, and credits roll over monthly. For teams prioritizing speed and simplicity over advanced automation sequences, Derrick's streamlined approach wins decisively.
Is Derrick a good alternative to Clay for teams?
+
Yes, Derrick is an excellent alternative to Clay for teams, especially those prioritizing simplicity and speed. While Clay excels at complex workflow automation, Derrick operates natively within Google Sheets, eliminating the need for CSV exports or extensive setup time. Derrick offers real-time email validation, fifty-plus enrichment attributes, and integrated AI with Claude and ChatGPT for scoring and segmentation. Additionally, Derrick's monthly rollover credits provide more flexibility than Clay's fixed consumption model, and the free tier requires no credit card, making it more accessible for teams evaluating solutions or managing variable prospecting volumes.
Derrick vs Clay pricing: which is more affordable?
+
Derrick offers more affordable pricing starting at just $9 per month for 4,000 credits with no credit card required for the free tier, whereas Clay's pricing is higher and requires upfront commitment. Unlike Clay, Derrick's credits roll over monthly, meaning you only pay for what you use. Bombora operates on a different model focused on intent data rather than enrichment. For budget-conscious teams seeking straightforward B2B data enrichment without complex setup, Derrick delivers better value through transparent, flexible pricing and native Google Sheets integration that eliminates costly external platforms and time-consuming CSV workflows.
What’s the main difference between Derrick and Clay?
+
The main difference between Derrick and Clay is where each platform focuses and how they deploy data into outreach. Derrick is a 100% native Google Sheets enrichment platform designed for quick, no-CSV setup and rapid prospecting within Sheets, featuring AI scoring, 50+ enriched attributes per contact, real-time email validation, and extensive integrations via Zapier/Make/n8n. Clay, by contrast, is a data enrichment and outbound automation platform that aggregates data from multiple sources, offers a visual workflow builder, and emphasizes end-to-end prospecting automation and CRM integrations, but can require more setup and ongoing validation for data quality. In short, Derrick prioritizes simplicity, speed, and Sheet-based workflows with flexible credits; Clay emphasizes multi-source enrichment and scalable outreach workflows, often with a steeper setup. If you’re seeking a fast, lightweight start right in Sheets, Derrick stands out; if you need complex, integrated enrichment and automation across tools, Clay offers stronger capabilities-though Derrick remains a streamlined alternative for quick wins.
Can Derrick replace Clay for data enrichment tasks?
+
Yes, Derrick can effectively replace Clay for data enrichment tasks, particularly if you prioritize simplicity and speed. While Clay excels at workflow automation and multi-source aggregation, Derrick offers a more streamlined approach operating natively within Google Sheets with no complex setup required. Derrick provides 50+ enrichment attributes, real-time email validation, and integrated AI capabilities using Claude and ChatGPT for scoring and segmentation. Unlike Clay's learning curve and rate-limiting challenges, Derrick delivers immediate enrichment results directly in your spreadsheet, saving five to ten hours monthly while maintaining strong data accuracy without the technical overhead Clay demands.
Clay vs Bombora: how do they compare for ABM and enrichment?
+
Clay vs Bombora: for ABM and enrichment, Bombora shines in intent signaling and account-level planning, helping you identify high-potential targets based on buying signals and digital engagement. Clay excels at real-time data enrichment and outbound automation, building and validating contact lists across multiple sources within a single workflow. If your priority is pinpointing which accounts are actively researching solutions, Bombora provides strong ABM signals; if you need rapid enrichment, seamless Google Sheets integration, and scalable outreach, Clay offers a practical workflow. Derrick complements both by providing 100% native Google Sheets enrichment, extensive data attributes, real-time email validation, and AI-powered scoring, without complex setup or CSV exports, making it a streamlined alternative for teams seeking speed and simplicity in enrichment and outreach.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
