Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Dripify vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Dripify vs Derrick: Clay is a multi-source data enrichment with ai workflows, Dripify is a cloud-based linkedin outreach automation. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Dripify) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Dripify for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clay vs Dripify vs Derrick at a glance
Dripify
- Starting price: $39/user/mo (annual)
- Free plan: 7-day free trial (no credit card)
- Founded: 2019
- HQ: Austin, TX (with engineering in Kyiv, UA)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Dripify
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich data faster without setup frictions
Clay and Dripify require either separate data sources or complex setup to enrich lists at scale, creating friction before you can act on insights. Derrick delivers 100% native Google Sheets data enrichment with no CSV exports or heavy configuration, so you can start enriching immediately. You gain faster, actionable data power directly in Sheets, saving 5-10 hours per month and enabling real-time validation and 50+ enrichment attributes per contact. A quick use-case: import and enrich a list in minutes, then deploy outreach without leaving your workbook.
02 Robust AI-led Scoring for Real Targeted Outreach
Clay and Dripify struggle with real-time, AI-led scoring that consistently targets the right prospects; Clay's data accuracy and real-time validation can vary, while Dripify's strength lies in automation rather than deep lead intelligence. Derrick delivers robust AI-powered scoring built directly into 100% native Google Sheets, enabling precise segmentation and prioritization without complex setup. This translates to faster, more accurate outreach with higher conversion potential, reducing wasted touches and enabling measurable lift in response rates. With Derrick, you get automatic scoring updates and actionable lead rankings, streamlining targeted outreach at scale.
03 Real-time Email Validation for Flawless Deliverability at Scale
Clay and Dripify struggle with immediate email deliverability due to real-time verification gaps and fragmented validation workflows. Derrick solves this by delivering real-time email validation natively within a 100% Google Sheets workflow, eliminating extra steps and CSV exports. Users can expect measurable improvements in deliverability, with faster campaign starts and reduced bounce rates, saving hours per month. For quick wins, Derrick validates emails on the fly as contacts are enriched, ensuring clean lists before outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Dripify, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Dripify does better
- Easiest LinkedIn automation to set up
- Cloud-based - no need to keep your laptop open
- Strong daily safety quotas built in
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Dripify | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $39/user/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€468/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 7-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Dripify vs Derrick: full feature comparison
| Clay | Derrick App | Dripify | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✕ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation
Clay vs Dripify vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible pricing starting at a base plan, plus paid tiers for higher volume and advanced features – see full pricing breakdown for details. For complete pricing details, view the dedicated Pricing Clay page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation Dripify
$39/user/mo (annual)
Best for: Solo SDRs running structured LinkedIn outbound
Dripify offers accessible entry pricing with scalable plans and a potential free tier, backed by a dedicated pricing page for full details. See full pricing breakdown on the Pricing Dripify page.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Dripify if…
- You specifically need solo sdrs running structured linkedin outbound
- Easiest LinkedIn automation to set up
- Cloud-based - no need to keep your laptop open
- You're already invested in the Dripify ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Dripify
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay main difference for prospecting?
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The main difference lies in approach: Clay excels at data enrichment and workflow automation across multiple sources, requiring significant setup time and technical configuration. Derrick, by contrast, operates natively within Google Sheets with zero external platforms or CSV exports, eliminating complex setup while saving five to ten hours monthly. For prospecting specifically, Derrick delivers real-time email validation, fifty plus enrichment attributes, and integrated AI scoring using Claude and ChatGPT, all without requiring LinkedIn Sales Navigator. Clay demands more investment in learning workflows and managing rate limits, whereas Derrick prioritizes speed and simplicity for teams seeking immediate prospecting results directly in their spreadsheet.
Is Derrick a better alternative to Clay for data enrichment?
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Derrick offers a more streamlined alternative to Clay for teams prioritizing simplicity and speed. While Clay excels at workflow automation across multiple data sources, it requires significant setup time and complex configuration. Derrick is 100% native to Google Sheets with no CSV exports or technical overhead, saving five to ten hours monthly. Both platforms provide data enrichment, but Derrick includes integrated AI with Claude and ChatGPT for automatic scoring and segmentation, real-time email validation, and rollover credits with no credit card required for the free tier. For organizations seeking faster deployment and lower operational friction, Derrick delivers faster time-to-value.
Derrick vs Clay pricing: which offers more value?
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Derrick offers superior value compared to Clay by eliminating setup complexity and reducing operational overhead. While Clay requires extensive workflow configuration and relies on third-party data sources with variable accuracy, Derrick operates natively within Google Sheets, saving teams five to ten hours monthly on data management. Derrick's pricing model includes rollover credits with no credit card required for the free tier, providing greater flexibility than Clay's fixed plans. Additionally, Derrick integrates AI-powered enrichment with real-time email validation and over fifty contact attributes per prospect, delivering comparable data quality at significantly lower cost and faster implementation speed for teams prioritizing simplicity and speed.
How does Derrick compare to Dripify for outreach automation?
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Derrick and Dripify serve different core roles in outreach automation. Dripify excels at LinkedIn-focused automation-connection requests, sequences, and engagement tracking-delivering quick setup and strong ease-of-use for scalable LinkedIn outreach. Derrick, by contrast, is a 100% native Google Sheets-based enrichment and prospecting platform, offering real-time email validation, AI-driven scoring and segmentation, and 3,000+ integrations without needing LinkedIn or CSV exports. For outreach automation specifically, Dripify may win on LinkedIn velocity and native campaign management, while Derrick adds value with richer data enrichment, smarter segmentation, and cost efficiency (no credit card required for the free tier, and credits rollover). If your workflow centers on data quality and multi-channel enrichment inside Sheets, Derrick provides a stronger, more adaptable foundation.
What’s the Derrick vs Clay vs Dripify comparison for workflows?
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Derrick operates as a native Google Sheets platform, eliminating the need for external tools or CSV exports that Clay and Dripify require. While Clay excels at data enrichment across multiple sources and Dripify specializes in LinkedIn automation, Derrick combines enrichment, email validation, and AI-powered segmentation directly within Sheets. Derrick's workflow automation happens seamlessly without complex setup, offers rollover credits monthly, and requires no credit card for the free tier, making it more accessible for teams seeking streamlined, integrated prospecting workflows without switching between platforms.
Does Clay replace Dripify for LinkedIn automation?
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No. Clay does not replace Dripify for LinkedIn automation; they serve different needs. Clay is a data enrichment and outbound automation platform that pulls from multiple sources and supports broader prospecting workflows, including LinkedIn integrations, but it requires more setup and ongoing validation to maintain data accuracy. Dripify, by contrast, is specifically focused on LinkedIn automation-connection requests, sequences, and engagement-with straightforward execution and strong onboarding. For Derrick users, the best fit often combines Dripify-like automation with Derrick’s native Google Sheets enrichment, real-time email validation, and AI-powered scoring and segmentation to ensure high-quality outreach while keeping setup simple and cost-efficient.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneDripify vs Derrick - solo duel
Drop the third-party context and see how Dripify compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
