Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Dux-Soup vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Dux-Soup vs Derrick: Clay is a multi-source data enrichment with ai workflows, Dux-Soup is a veteran chrome-extension linkedin automation tool with broad crm integrations. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Dux-Soup) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Dux-Soup for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Dux-Soup vs Derrick at a glance
Dux-Soup
- Starting price: $11.25/mo (Pro Dux, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2015 (entity Supertec B.V., registered 2016)
- HQ: Breda, North Brabant, Netherlands (Supertec B.V.)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Dux-Soup
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality guesswork
Clay and Dux-Soup struggle with real-time data quality validation: Clay’s accuracy varies with source freshness and Dux-Soup often lacks external verification beyond LinkedIn data. Derrick delivers real-time validation directly in Google Sheets, eliminating guesswork by confirming accuracy as each contact is enriched. Expect measurable impact: higher deliverability and faster campaigns, with no guesswork on data quality. For a quick use case, validate emails instantly during list build and proceed to outreach with confidence.
02 Streamlined setup with zero technical training needed
Clay and Dux-Soup require substantial setup and ongoing manual configuration, which can slow teams down when aiming for quick, zero-training onboarding. Derrick solves this by delivering a 100% native Google Sheets experience with no complex exports or coding, so onboarding is immediate. Users save time and effort, with a typical 5-10h/month reclaimed and faster time-to-first-prospect thanks to plug-and-play setup. For fast-start cases, Derrick’s all-in-one sheet-based workflow eliminates external tools and training hurdles, enabling instant prospecting readiness.
03 Unified data quality with continuous enrichment governance
Clay and Dux-Soup rely on separate data sources and LinkedIn-centric enrichment, which can yield inconsistent coverage and gaps in unified data quality. Derrick delivers continuous enrichment governance inside 100% native Google Sheets, eliminating external handoffs and ensuring consistent attributes across 50+ fields. This results in measurable reliability, with deduplicated, normalized records and monthly credit reporting that preserves data hygiene and governance. For rapid use cases, Derrick's real-time validation and AI-powered scoring further reduce misalignments before outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Dux-Soup, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Dux-Soup does better
- Broadest native CRM integration in the category
- Strong meeting volume + time savings
- Genuinely responsive customer support
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Dux-Soup | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $11.25/mo (Pro Dux, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€132/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Dux-Soup vs Derrick: full feature comparison
| Clay | Derrick App | Dux-Soup | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 11.25$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Veteran Chrome Extension)
Clay vs Dux-Soup vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with scalable outbound automation, starting with a free tier and paid plans that vary by credits and usage; see full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Veteran Chrome Extension) Dux-Soup
$11.25/mo (Pro Dux, annual)
Best for: Long-time LinkedIn automation users + budget SDRs
Dux-Soup offers a starter plan with a free tier and paid options that scale with outreach needs, with pricing details available on the official page. For exact breakdowns and all plan specifics, see the full pricing page.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Dux-Soup if…
- You specifically need long-time linkedin automation users + budget sdrs
- Broadest native CRM integration in the category
- Strong meeting volume + time savings
- You're already invested in the Dux-Soup ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Dux-Soup
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay main difference for prospecting?
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Derrick and Clay take fundamentally different approaches to prospecting. Clay excels as a data enrichment and workflow automation platform that aggregates multiple data sources and requires significant setup time, making it ideal for high-volume campaigns but demanding technical expertise. Derrick, by contrast, operates natively within Google Sheets, eliminating complex configurations and CSV exports entirely. This means faster list building, lower learning curves, and no need for LinkedIn Sales Navigator subscriptions. Derrick also includes integrated AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits, making it more accessible and cost-effective for teams prioritizing speed and simplicity over extensive workflow customization.
Is Derrick a better alternative to Clay for startups?
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Derrick is a stronger fit for startups prioritizing simplicity and cost efficiency. Unlike Clay, which requires complex workflow setup and technical expertise, Derrick operates natively within Google Sheets-eliminating CSV exports and configuration overhead while saving five to ten hours monthly. Derrick's pricing is more accessible, with rollover credits and no credit card required for the free tier, whereas Clay demands significant setup investment. While Clay excels at high-volume data aggregation, Derrick's real-time email validation, integrated AI scoring, and streamlined interface make it ideal for resource-constrained startups seeking faster time-to-value without sacrificing data enrichment quality.
How does Derrick compare to Clay for automation features?
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Derrick offers streamlined automation directly within Google Sheets, eliminating the need for external platforms or complex CSV workflows that Clay requires. While Clay excels at multi-source data aggregation and sophisticated workflow building, it demands significant setup time and technical configuration. Derrick automates enrichment, email validation, and AI-powered segmentation natively in Sheets with minimal friction, making it faster to deploy for teams prioritizing simplicity. Clay suits high-volume campaigns needing flexible data sourcing, but Derrick delivers comparable automation results with less operational overhead and lower total cost of ownership through rollover credits and no LinkedIn Sales Navigator dependency.
Which has better pricing: Derrick vs Dux-Soup?
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When comparing pricing, Derrick generally offers a more straightforward, value-driven model for teams that primarily need built-in enrichment and outreach directly inside Google Sheets. Derrick’s pricing tiers start with a Free plan and scalable credits (Small, Medium, Large, XL) with rollovers and no credit card required for the free tier, which can be more cost-effective for smaller teams or those testing the platform. Dux-Soup, by contrast, charges for LinkedIn automation features and varies by campaign scale, and while it may save on upfront tool costs for LinkedIn-centric prospecting, it lacks the broader data enrichment reach and multi-source flexibility Derrick provides. If your priority is 50+ enrichment attributes, real-time email validation, AI-driven scoring, and hundreds of integrations without relying on LinkedIn, Derrick generally delivers better total value for pricing.
Would Clay vs Dux-Soup pricing be more affordable overall?
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Clay and Dux-Soup pricing structures differ significantly based on your usage patterns. Clay operates on a credit-based model with higher entry costs for serious prospecting, while Dux-Soup focuses primarily on LinkedIn automation with separate subscription tiers. Neither offers rollover credits month-to-month, meaning unused allocation expires. Derrick provides more affordable flexibility with reportable credits starting at just nine dollars monthly for four thousand credits, no credit card required for the free tier, and unused credits carrying forward. For teams seeking cost-effective enrichment without complex setup or monthly commitment waste, Derrick's pricing model delivers superior affordability and adaptability compared to both alternatives.
Can Derrick replace both Clay and Dux-Soup in workflows?
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Yes, Derrick can replace parts of both Clay and Dux-Soup in certain workflows, but it depends on your use case. Derrick is 100% native to Google Sheets, offering real-time email validation, 50+ enrichment attributes, AI-powered scoring and segmentation, and broad integration via Zapier/Make/n8n, all without LinkedIn or CSV exports. For teams already relying on Clay’s multi-source enrichment or Dux-Soup’s LinkedIn automation, Derrick provides a simpler, centralized prospecting hub with strong data accuracy and scalable outreach-though very LinkedIn-centric automation may still require a specialized tool.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneDux-Soup vs Derrick - solo duel
Drop the third-party context and see how Dux-Soup compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
