Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs HeyReach vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs HeyReach vs Derrick: Clay is a multi-source data enrichment with ai workflows, HeyReach is a multi-account linkedin automation built for agencies. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or HeyReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or HeyReach for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs HeyReach vs Derrick at a glance
HeyReach
- Starting price: $44/seat/mo (annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2023
- HQ: Skopje, North Macedonia
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and HeyReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Sheets enrichment, no complex setup
Clay requires complex setup to unify data across sources, slowing time-to-value, while HeyReach focuses on LinkedIn outreach with limited enrichment depth. Derrick delivers 100% native Google Sheets enrichment with no setup, converting Sheets into a full prospecting hub directly. This saves 5-10 hours per month per user by eliminating CSV exports and external tools, accelerating initial list creation and validation. With Derrick, you get 50+ enrichment attributes per contact, real-time email validation, and immediate deployment inside Sheets, all without a credit card for the free tier.
02 Unmatched Data Depth with 50+ Enrichment Attributes
Clay and HeyReach both struggle to deliver depth beyond basic contact data, often lacking consistent 50+ attribute enrichment per contact or company and forcing manual verification. Derrick differentiates by providing 50+ enrichment attributes natively within Google Sheets, eliminating the need for external validation steps. This translates to measurable gains: higher data completeness and targeting precision, reducing manual research time by up to 20-30% and accelerating outreach accuracy. With Derrick, you get richer profiles directly in Sheets, enabling faster, more confident segmentation and messaging at scale.
03 Real-time data quality governance for scalable outreach
Clay and HeyReach often struggle with real-time data quality and verification across scalable outreach, leaving campaigns exposed to outdated or incomplete records. Derrick delivers continuous, on-demand data governance by validating and enriching in real time within Google Sheets, avoiding the need for complex imports or external tooling. This results in measurable improvements like higher deliverability and faster scale, with real-time validation reducing bounced emails by up to 15-25% in active campaigns. Derrick’s native Sheets workflow ensures consistent data hygiene at volume, enabling reliable multi-channel outreach without leaving the platform.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, HeyReach, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What HeyReach does better
- Best multi-account architecture in the category
- Strong account-safety record
- Whitelabel + agency tooling baked in
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | HeyReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $44/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€528/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs HeyReach vs Derrick: full feature comparison
| Clay | Derrick App | HeyReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 79$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Automation (Agency-Focused)
Clay vs HeyReach vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with scalable outbound automation, featuring flexible pricing that starts with a free tier and paid plans to fit mid- to high-volume needs - see full pricing breakdown for all details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Automation (Agency-Focused) HeyReach
$44/seat/mo (annual)
Best for: Agencies managing 5+ LinkedIn accounts
HeyReach offers scalable pricing with an entry-level plan and credits-based tiers, plus a full pricing page detailing all options-see the pricing page for complete details and exact numbers.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick HeyReach if…
- You specifically need agencies managing 5+ linkedin accounts
- Best multi-account architecture in the category
- Strong account-safety record
- You're already invested in the HeyReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs HeyReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for outreach workflows?
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Derrick and Clay differ significantly in their outreach workflow architecture. Clay excels as a data enrichment and automation platform requiring external setup with CSV exports and complex workflow configuration, making it ideal for high-volume campaigns but demanding substantial technical investment. Derrick operates natively within Google Sheets, eliminating export friction and setup complexity while delivering real-time email validation and integrated AI scoring directly in your spreadsheet. For teams prioritizing speed and simplicity in outreach workflows, Derrick's native approach saves five to ten hours monthly compared to Clay's external platform management, making it particularly effective for mid-market sales teams seeking faster campaign deployment without technical overhead.
Is Derrick a better alternative to Clay for data enrichment?
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Whether Derrick is better than Clay depends on your priorities. Clay excels at complex workflow automation and aggregating data from multiple sources, making it ideal for teams running sophisticated, high-volume campaigns. However, Derrick offers a more streamlined alternative if you prioritize simplicity and speed. Derrick operates natively within Google Sheets, eliminating CSV exports and complex setup, while providing real-time email validation, AI-powered enrichment with Claude and ChatGPT, and rollover credits. For teams seeking faster implementation and lower overhead without sacrificing data quality, Derrick delivers comparable enrichment capabilities with significantly less friction than Clay's steeper learning curve and configuration demands.
How does Derrick compare to HeyReach on pricing and features?
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Derrick operates as a native Google Sheets platform, eliminating the need for external tools or CSV exports, while HeyReach focuses primarily on LinkedIn automation and email verification. On pricing, Derrick starts free with 100 credits and no credit card required, with rollover credits monthly, whereas HeyReach operates on a subscription model. Feature-wise, Derrick provides 50+ enrichment attributes, real-time email validation, and integrated AI with both Claude and ChatGPT for scoring and segmentation. HeyReach excels at LinkedIn-native outreach but lacks the comprehensive data enrichment depth and multi-channel capabilities that Derrick delivers directly within your spreadsheet workflow.
Which tool offers the best pricing: Derrick vs Clay vs HeyReach?
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For pricing among Derrick, Clay, and HeyReach, Derrick generally offers the most cost-efficient value for teams focused on Google Sheets-native prospecting with flexible credit rollover and a straightforward tiered structure. Clay and HeyReach tend to cost more for similar reach and multi-channel capabilities, especially as data enrichment depth and LinkedIn automation scale. Derrick’s free tier with 100 credits and credit rollovers, plus the notable savings from not needing LinkedIn Sales Navigator, makes it particularly competitive for teams seeking affordable entry and scalable growth. While Clay provides strong multi-source enrichment and HeyReach excels at LinkedIn-driven outreach, Derrick’s pricing model aligns well with modest-to-rapid scale without sacrificing essential accuracy and AI-assisted segmentation.
Can Derrick replace both Clay and HeyReach for multi-channel outreach?
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Derrick can serve as a comprehensive multi-channel outreach solution that complements or replaces both Clay and HeyReach for most teams. While Clay excels at data enrichment and HeyReach focuses on LinkedIn automation, Derrick unifies these capabilities natively within Google Sheets with 50+ enrichment attributes, real-time email validation, and integrated AI scoring from Claude and ChatGPT. Derrick eliminates the need for separate tools, reduces setup complexity, and offers rollover credits with no credit card required for the free tier, making it ideal for teams seeking streamlined, cost-effective multi-channel prospecting without technical overhead.
What are the Derrick vs Clay vs HeyReach review highlights for SMB teams?
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For SMB teams, Derrick stands out for its fully native Google Sheets integration, eliminating exports and complex setups that Clay and HeyReach often require. Derrick emphasizes 50+ enrichment attributes per contact, real-time email validation, and built-in AI scoring and segmentation with Claude and ChatGPT, all accessible within a familiar Sheets workflow. Unlike Clay, Derrick avoids API rate limits tied to external data sources by centralizing data in one native layer, and unlike HeyReach, Derrick offers broader multi-channel capabilities beyond LinkedIn, plus flexible, roll-over credits and a free tier. In short, Derrick delivers a simpler, faster path to scalable prospecting with strong data quality and AI-assisted insights for SMBs.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneHeyReach vs Derrick - solo duel
Drop the third-party context and see how HeyReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
