Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Lead411 vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Lead411 vs Derrick: Clay is a multi-source data enrichment with ai workflows, Lead411 is a b2b contact database + bombora-powered buyer intent at smb-friendly pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Lead411) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Lead411 for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Lead411 vs Derrick at a glance
Lead411
- Starting price: Free 7-day trial · Spark $49/mo monthly
- Free plan: 7-day free trial - 50 exports
- Founded: 2001
- HQ: Boulder, Colorado
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Lead411
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get accurate data without complex setup
Clay and Lead411 often require separate data sourcing or verification steps, which can leave accuracy uncertain without extra setup. Derrick delivers a 100% native Google Sheets workflow that enriches data directly within the sheet, removing complex integrations or CSV exports. This results in faster, more reliable data with real-time validation and 50+ enrichment attributes per contact, saving 5-10 hours per month. For quick wins, a single search and enrichment in Derrick replaces multi-tool coordination, ensuring accuracy from the start.
02 Streamlined setup, instant value with no friction onboarding
Clay and Lead411 often demand time-consuming setup and extensive configuration to deliver usable lists, delaying time-to-value. Derrick App bypasses that friction by offering a 100% native Google Sheets integration with no complex exports or onboarding hurdles. Users save meaningful time and money, with up to 5–10 hours saved per month and immediate enrichment across 50+ attributes, plus real-time email validation for higher deliverability. Derrick streamlines prospecting workflows directly in Sheets, enabling instant start and rapid results without technical ramp-up.
03 Real-time validation across sources for rapid list hygiene
Clay and Lead411 struggle with real-time validation across multiple sources, often delivering data that ages quickly or requires manual verification to ensure accuracy. Derrick differs by providing real-time validation across its integrated sources within 100% native Google Sheets, eliminating handoffs to external validators. This enables rapid list hygiene, reducing bounce rates and boosting deliverability, with measurable gains such as up to 20-30% faster list cleansing cycles in practice. For teams needing instant confidence, Derrick streamlines validation without complex setup, keeping everything in one familiar workspace.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Lead411, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Lead411 does better
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- Unlimited annual exports (Blaze tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Lead411 | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 7-day trial · Spark $49/mo monthly | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 7-day free trial - 50 exports | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Lead411 vs Derrick: full feature comparison
| Clay | Derrick App | Lead411 | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 75$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
B2B Data + Bombora Intent (ZoomInfo Alternative)
Clay vs Lead411 vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible pricing starting at an entry-level plan, plus paid tiers for higher usage; detailed pricing is available on the dedicated pricing page-see full pricing breakdown for all plans and limits.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Data + Bombora Intent (ZoomInfo Alternative) Lead411
Free 7-day trial · Spark $49/mo monthly
Best for: Mid-market sales teams wanting ZoomInfo data at a fraction of the cost
Lead411 offers scalable pricing with plans that start at a baseline access level and credits-based options, plus a transparent path to higher tiers as needs grow - see full pricing breakdown for complete details.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Lead411 if…
- You specifically need mid-market sales teams wanting zoominfo data at a fraction of the cost
- Bombora-powered Buyer Intent Data on annual plans
- #1 ZoomInfo competitor at fraction of cost
- You're already invested in the Lead411 ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Lead411
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Clay: which is better for simple setup and speed?
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Derrick edges out Clay for simple setup and speed thanks to its native Google Sheets integration, eliminating the need for external platforms or CSV exports. While Clay offers powerful workflow automation, it requires significant configuration time and technical expertise to optimize. Derrick gets you prospecting immediately without complex setup, with rollover credits and no credit card needed for the free tier. For teams prioritizing quick deployment over advanced automation workflows, Derrick delivers faster time-to-value with minimal friction.
Is Derrick a good alternative to Clay for outreach?
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Yes, Derrick is a strong alternative to Clay, especially if you prioritize simplicity and speed over complex workflow setup. While Clay excels at advanced automation and multi-source data aggregation, it requires significant configuration time and technical expertise. Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations entirely. You get real-time email validation, fifty plus enrichment attributes, and integrated AI scoring with Claude and ChatGPT-all without the learning curve Clay demands. If your team values rapid prospecting with minimal setup friction, Derrick delivers faster time-to-value while Clay suits organizations needing sophisticated multi-step automation sequences.
Derrick vs Clay vs Lead411: which has better pricing?
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Pricing varies significantly across the three platforms. Clay operates on a usage-based model with workflow automation costs, while Lead411 charges per-seat subscriptions with limited data access. Derrick offers the most flexible pricing with rollover credits starting at just $9 monthly for 4,000 credits, requiring no credit card for the free tier. Derrick's pricing structure favors teams with variable prospecting volumes, as unused credits carry forward each month, whereas Clay and Lead411 operate on fixed monthly commitments that don't roll over, making Derrick more cost-effective for businesses with fluctuating enrichment needs.
How does Derrick differ from Lead411 in data enrichment?
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Derrick differs from Lead411 in data enrichment by delivering a fully native Google Sheets experience, eliminating CSV exports and complex imports, which speeds up setup and daily workflows. While Lead411 focuses on verified contact data discovery and company intelligence, Derrick enriches data directly inside Sheets with 50+ attributes per contact or company, real-time email validation, and AI-driven scoring and segmentation. Additionally, Derrick offers over 3000 integrations via Zapier/Make/n8n and monthly transferable credits, all without a credit card for the free tier, making enrichment more seamless and scalable for ongoing outreach.
Clay vs Lead411: which offers better review scores and features?
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Clay and Lead411 take different approaches to B2B prospecting, with Clay excelling at workflow automation and data enrichment across multiple sources, while Lead411 focuses on contact database accuracy and straightforward list building. Clay generally receives higher marks for feature depth and automation capabilities, though both platforms require manual data validation and external tool integrations. Derrick App differentiates itself by operating natively within Google Sheets with real-time email validation, integrated AI scoring via Claude and ChatGPT, and rollover credits-eliminating setup friction and reducing the need for multiple platform subscriptions while delivering comparable enrichment depth.
What are Derrick’s pricing and features compared to Clay and Lead411?
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Derrick positions itself as a fully native Google Sheets enrichment platform with a distinct edge over Clay and Lead411 in convenience, speed, and cost-control. Unlike Clay, Derrick eliminates CSV exports and complex setups, saving teams 5-10 hours per month and requiring no credit card for the free tier. Derrick offers 50+ enrichment attributes per contact, real-time email validation for better deliverability, and built-in AI (Claude and ChatGPT) for scoring, segmentation, and automatic summaries. Pricing is credits-based with rollovers (Free 100 credits; Small 4000; Medium 10000; Large 25000; XL 100000), and monthly credits can be carried forward, which contrasts with the more traditional data-centric models of Lead411 and Clay. In short, Derrick combines comprehensive enrichment, AI-driven insights, and a frictionless Google Sheets workflow, making it a streamlined alternative for teams prioritizing speed and simplicity without sacrificing data depth. Lead411 excels at verified contact data, but Derrick delivers broader prospecting capabilities within Sheets, while Clay offers powerful data enrichment workflows that Derrick achieves with greater ease and lower setup overhead.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneLead411 vs Derrick - solo duel
Drop the third-party context and see how Lead411 compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
