Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Leadfeeder vs Derrick: Clay is a multi-source data enrichment with ai workflows, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Leadfeeder for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and 50+ attributes without setup chaos
Clay and Leadfeeder struggle with real-time validation and depth without heavy setup, often requiring manual verification or layered tools. Derrick handles this by delivering 50+ enriched attributes per contact directly in 100% native Google Sheets, with real-time email validation built in. This eliminates setup chaos and speeds up accurate targeting, saving teams 5-10 hours per month and reducing wasted outreach. A quick use case: validate a contact and instantly segment by 50+ attributes for immediate, high-confidence outreach in Derrick, without leaving Sheets.
02 No setup required for heavy data governance and control over usage
Clay and Leadfeeder force time-consuming configuration and external governance rules that slow scale, especially for teams needing tight usage control. Derrick works without setup, delivering heavy data governance and usage controls natively in 100% Google Sheets. You get guardrails, audit-ready activity logs, and role-based access without complex integrations, saving 5-10h/month while ensuring compliance. For rapid bootstrapping, Derrick’s native sheet-first approach streamlines governance with immediate, tangible control.
03 Scale-ready data enrichment with zero data gaps for high-velocity teams
Clay and Leadfeeder struggle with data gaps and limited enrichment depth for fast-moving teams, leaving high-velocity prospecting at risk of incomplete pipelines. Derrick delivers scale-ready data enrichment inside 100% native Google Sheets, eliminating export and setup chaos while expanding to 50+ attributes per contact and company. This translates to zero data gaps, faster sequencing, and measurable gains like up to 10% more pipeline velocity and reduced manual cleansing. With real-time validation and AI-driven scoring, Derrick keeps enriched data fresh and action-ready across rapid outreach workflows.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Leadfeeder, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Leadfeeder vs Derrick: full feature comparison
| Clay | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Clay vs Leadfeeder vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers scalable pricing with a free tier or entry-level paid plans, plus higher tiers for expanding teams-details and exact amounts vary by plan, see full pricing breakdown for all options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder offers tiered pricing that scales with usage, including a free tier for limited website traffic and paid plans that unlock higher visitor volumes and CRM integration. For exact pricing details, see the full pricing breakdown on Leadfeeder's pricing page.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for data enrichment?
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Derrick and Clay take different approaches to data enrichment. Clay excels at combining multiple data sources through workflow automation and API integrations, making it powerful for teams building complex prospecting sequences. However, Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports, which saves significant setup time. Derrick also includes integrated AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits with no credit card required for the free tier, offering a more streamlined enrichment experience for teams prioritizing simplicity and speed over advanced workflow customization.
Is Derrick a better alternative to Clay for outreach?
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Derrick and Clay serve different prospecting philosophies. Clay excels at complex workflow automation and multi-source data aggregation, making it ideal for teams running high-volume campaigns with sophisticated setup requirements. Derrick, however, prioritizes simplicity and speed by operating natively within Google Sheets, eliminating CSV exports and complex configuration entirely. If you value streamlined enrichment with real-time email validation, integrated AI for scoring, and rollover credits without upfront commitment, Derrick offers a more accessible alternative. Clay remains stronger for teams needing advanced automation sequences, but Derrick wins on speed-to-value and ease of use for most B2B sales teams.
Derrick vs Clay vs Leadfeeder: which is best overall?
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The best choice depends on your specific needs. Clay excels at workflow automation and multi-source data aggregation for high-volume campaigns, while Leadfeeder specializes in website visitor identification and intent signals. Derrick stands out for teams prioritizing simplicity and cost efficiency, operating natively within Google Sheets without complex setup or external platforms. Derrick eliminates CSV exports, offers rollover credits, integrated AI scoring with Claude and ChatGPT, and requires no credit card for the free tier. For straightforward enrichment and prospecting directly in your spreadsheets, Derrick delivers speed and accessibility that Clay's complexity and Leadfeeder's visitor-focus don't match.
Which pricing is better between Derrick and Leadfeeder?
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Between Derrick and Leadfeeder, the pricing that’s better depends on your needs, but for a broader, more actionable prospecting stack Derrick often delivers greater value at a lower cost for data enrichment and outreach. Derrick offers 100% native Google Sheets workflow, 50+ enrichment attributes per contact, real-time email validation, AI scoring with Claude and ChatGPT, and scalable credits with rollover, starting from a free tier and affordable Small/Medium/Large plans. Leadfeeder, by contrast, focuses on website visitor tracking and account-level intelligence with CRM integration but provides limited contact enrichment and slower lead delivery in some cases. If your goal is high-quality enrichment, faster go-to-market, and cheaper scaling without additional third-party tools, Derrick pricing tends to be the better financial fit.
Does Clay offer a superior review compared to Derrick?
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Clay and Derrick serve different prospecting needs, so neither is objectively superior. Clay excels at workflow automation and multi-source data aggregation, making it ideal for high-volume outreach campaigns requiring complex sequences. However, Derrick offers a more streamlined approach operating entirely within Google Sheets, eliminating setup complexity and CSV exports while providing real-time email validation and integrated AI scoring. Derrick's rollover credits and no-card-required free tier also provide more flexibility for teams prioritizing simplicity and cost efficiency over advanced automation workflows.
Can Derrick replace both Clay and Leadfeeder effectively?
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Derrick cannot be a direct one-to-one replacement for both Clay and Leadfeeder in every scenario, but it can cover core needs more simply and cost-effectively for many B2B teams. Derrick excels at enriching data directly inside Google Sheets with 50+ attributes, real-time email validation, and AI-driven scoring and segmentation, all without complex setups or exports. Unlike Clay, Derrick avoids multi-source setup and rate-limiting concerns, delivering a streamlined workflow that saves time. Compared to Leadfeeder, Derrick provides richer enrichment and contact-level data within a familiar sheet-based environment, while still offering seamless CRM or automation integrations via Zapier/Make. However, for teams that rely heavily on website visitor tracking and account-level intelligence, Leadfeeder’s visitor-based signals might still be valuable as a complementary layer. In short, Derrick can replace many features and offer a faster, simpler path to prospecting, but a full replacement often depends on whether your workflow depends on website visitor identification and deeper firmographic insights that Leadfeeder or Clay uniquely provide.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
