Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Woodpecker vs Derrick: Clay is a multi-source data enrichment with ai workflows, Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Woodpecker for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation across 50+ attributes without data drift
Clay struggles with real-time validation across multiple attributes due to data source variability and handoffs between tools, while Woodpecker focuses on email outreach rather than ongoing data quality across 50+ fields. Derrick tackles this by delivering real-time validation directly within the platform, preserving data integrity without drift as attributes are updated. Users can expect precise, up-to-date enrichment per contact and company, reducing mis-targeting and boosting deliverability; this translates to faster campaigns and measurable lift. In practice, Derrick keeps all 50+ attributes validated in-session, so campaigns stay accurate from first touch to follow-up.
02 3000+ integrations for flexible automation reach
Clay and Woodpecker both struggle with achieving truly scalable, multi-tool automation beyond their native capabilities. Derrick bridges 3000+ integrations via Zapier/Make/n8n, delivering flexible automation reach without complex setup. Unlike Clay’s reliance on multiple sources and Woodpecker’s limited data enrichment, Derrick centralizes enrichment and outreach in one native Google Sheets workflow, saving hours and reducing data handoffs. With Derrick, teams deploy cross-tool automation quickly, unlocking faster pipeline velocity and consistent prospect data across platforms.
03 Deeper Data Quality Without Complex Setups for Teams
Clay struggles with data accuracy and real-time verification without heavy setup, while Woodpecker focuses on email outreach rather than deep data enrichment for teams. Derrick delivers deeper data quality without complex configurations by natively enriching 50+ attributes inside 100% Google Sheets, avoiding CSV exports or brittle integrations. Teams gain measurable improvements in list hygiene and targeting precision, saving hours monthly (5-10h/mo) and reducing invalid contacts, with credits that can be rolled over for ongoing campaigns. Quick-use case: validate and enrich a full lead list in days, not weeks, directly in Sheets using Derrick’s AI-assisted scoring and segmentation.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Woodpecker, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Woodpecker vs Derrick: full feature comparison
| Clay | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Clay vs Woodpecker vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment with flexible paid tiers starting at a low entry price, plus a free tier where available; see full pricing breakdown for complete details and plan options. Pricing details at the dedicated Clay pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker pricing starts with an affordable entry tier and scalable paid plans, designed for growing cold-email outreach teams. See the full pricing breakdown for complete details and plan-by-plan specifics.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for data enrichment?
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Derrick and Clay both excel at data enrichment, but they serve different workflows. Clay is a comprehensive platform combining data sourcing, email finding, and automation workflows in one interface, making it ideal for teams needing complex prospecting sequences. Derrick operates natively within Google Sheets, eliminating CSV exports and setup complexity while offering real-time email validation, 50+ enrichment attributes, and integrated AI scoring with Claude and ChatGPT. For teams already using Google Sheets who prioritize speed and simplicity over workflow automation, Derrick delivers faster deployment with rollover credits and no credit card requirement for the free tier.
Is Derrick a good alternative to Clay for outreach?
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Yes, Derrick is an excellent alternative to Clay for outreach, especially if you prioritize simplicity and speed. While Clay excels at complex workflow automation and multi-source data aggregation, it requires significant setup time and technical expertise. Derrick streamlines the entire process by operating natively within Google Sheets, eliminating CSV exports and complex configurations. You get real-time email validation, 50+ enrichment attributes, and integrated AI from Claude and ChatGPT for scoring and segmentation-all without the learning curve. If you need faster deployment, lower operational overhead, and don't want to manage intricate automation sequences, Derrick delivers comparable prospecting power with substantially less friction than Clay.
Derrick vs Clay vs woodpecker: which is better overall?
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There's no single "better" choice-it depends on your team's priorities. Clay excels at workflow automation and data aggregation across multiple sources, making it ideal for high-volume campaigns requiring sophisticated sequences. Woodpecker specializes in cold email execution with strong deliverability and intuitive campaign building, perfect for teams focused purely on outreach volume. Derrick stands out for teams already using Google Sheets who want to avoid external platforms and CSV exports; it offers native spreadsheet enrichment with real-time email validation, integrated AI scoring, and rollover credits with no credit card required. If you prioritize simplicity and speed within your existing workflow, Derrick eliminates the friction of switching between tools. For complex multi-step automation, Clay wins. For straightforward email campaigns, Woodpecker delivers. Choose based on whether you need seamless spreadsheet integration, advanced automation, or focused email execution.
Which has better pricing, Derrick or woodpecker?
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Derrick generally offers more favorable pricing for teams prioritizing simplicity and long-term value, especially for those already using Google Sheets. Derrick’s free tier with 100 credits and the ability to roll credits over monthly, plus no credit card required for the free option, provides predictable budgeting without upfront commitments. Woodpecker, while affordable for basic email outreach, often requires separate tools for data enrichment and verification, which can add hidden costs. For equivalent spend, Derrick delivers 50+ enrichment attributes, real-time email validation, AI scoring and segmentation, and broad integrations, which can reduce total cost of ownership compared with Woodpecker when you factor in added data quality and automation capabilities.
Clay vs woodpecker review: which is preferred by teams?
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Both Clay and Woodpecker excel in their respective niches, but team preference depends on specific needs. Clay is preferred by teams prioritizing advanced data enrichment and complex automation workflows, offering real-time verification across multiple sources. Woodpecker appeals to teams focused purely on email execution with minimal setup friction. However, many teams choose Derrick for its seamless Google Sheets integration, eliminating CSV exports entirely while providing 50+ enrichment attributes, real-time email validation, and built-in AI scoring with Claude and ChatGPT-all at significantly lower costs with rollover credits and no credit card required for the free tier.
Can Derrick replace both Clay and woodpecker in workflows?
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Derrick can replace some workflow elements of Clay and Woodpecker, but not necessarily both in every scenario. Derrick excels as a 100% native Google Sheets enrichment hub with real-time email validation, AI scoring, and multi-source enrichment across 50+ attributes, all without exporting data or complex setup. For teams prioritizing end-to-end data enrichment and multi-channel outreach, Derrick can consolidate data prep, scoring, and segmentation more efficiently than Woodpecker’s pure email outreach. However, Clay offers broader data sourcing and multi-provider workflows that Derrick may not fully replicate in a single sheet-native environment. In short, Derrick can replace the data preparation and scoring stages for many workflows and streamline outreach when combined with its large integration ecosystem, but some high-complexity, multi-source automation needs might still benefit from Clay or Woodpecker depending on the use case.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
