Clearbit
- Starting price: Discontinued standalone - see Breeze ($45/mo)
- Free plan: No (legacy free tier discontinued)
- Founded: 2015 - acquired by HubSpot Nov 2023
- HQ: San Francisco, CA (legacy) - now Cambridge, MA (HubSpot HQ)
Updated
Clearbit vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Clearbit vs Demandbase vs Derrick: Clearbit is a b2b firmographic + contact enrichment platform, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clearbit or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clearbit or Demandbase for outreach.
Clearbit competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates Clearbit's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clearbit vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clearbit and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified data without enrichment gaps in Demandbase/Clearbit
Demandbase and Clearbit deliver broad enrichment, but both show gaps in verified data and incomplete per-contact accuracy that can stall ABM and pacing. Derrick fixes this by providing 100% native Google Sheets enrichment with real-time email validation and 50+ attributes per contact, ensuring data quality without exporting to external tools. With Derrick, teams gain verifiable, up-to-date records directly in Sheets, reducing misqualified accounts and boosting outreach effectiveness by up to 20-30%. A practical use case: instantly verify a batch of target accounts and personas within the same workflow, without leaving Sheets.
02 No-Cost Free Tier with Real ROI on Automation
Clearbit and Demandbase offer powerful data, but their value is often limited by cost, tiered access, and incomplete automation within a no-free tier. Derrick provides a no-cost free tier with real ROI on automation by delivering 100% native Google Sheets enrichment, including real-time email validation and AI-driven scoring, without requiring a credit card. Users can automate prospecting immediately, converting credits into measurable gains like time saved (5-10h/month) and faster outreach, with retrievable, reportable credits. Derrick’s free tier runs without upfront payments, enabling immediate ROI on automated enrichment and outreach workflows.
03 No-Heavy Data Cleanup with Unified Google Sheets UI
Clearbit and Demandbase often require separate data cleanup workflows to address duplicates, inconsistent fields, and incomplete records, which creates heavy overhead before usable insights emerge. Derrick differentiates by delivering a 100% native Google Sheets experience with unified UI, eliminating export/import frictions and consolidating cleaning tasks in one place. By removing duplicates, normalizing fields, and validating data directly in Sheets, Derrick reduces cleanup time by up to 40% and accelerates time-to-prospect. A practical use case is instant, in-sheet enrichment and deduplication during prospecting sessions, with credits that carry over for future months.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clearbit, Demandbase, and Derrick each genuinely win.
What Clearbit does better
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- Reveal anonymous-visitor deanonymization
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clearbit | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Discontinued standalone - see Breeze ($45/mo) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€540/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (legacy free tier discontinued) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clearbit vs Demandbase vs Derrick: full feature comparison
| clearbit | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✕ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 45$/mois | 9€/mois | custom |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell B2B Enrichment (Legacy / Now HubSpot Breeze) derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Clearbit vs Demandbase vs Derrick pricing breakdown
B2B Enrichment (Legacy / Now HubSpot Breeze) Clearbit
Discontinued standalone - see Breeze ($45/mo)
Best for: Existing HubSpot customers (use Breeze instead)
Clearbit offers scalable enrichment with pricing tiers that start from a basic entry point and scale with usage, plus a transparent pricing page for all plan details. See full pricing breakdown for complete pricing details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-focused ABM pricing with base quotes often starting at premium levels and a tailored approach for teams, plus a comprehensive pricing page for full details. See full pricing breakdown for all plans and add-ons.
Migration Guide
How to switch from Clearbit to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clearbit, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clearbit if…
- You specifically need existing hubspot customers (use breeze instead)
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- You're already invested in the Clearbit ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clearbit vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs clearbit: which is the better data enrichment tool?
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Derrick and Clearbit serve different enrichment philosophies. Clearbit excels at comprehensive company-level intelligence with strong API integration for enterprise teams, but carries higher costs and limited customization. Derrick operates natively within Google Sheets, eliminating complex integrations and CSV exports while offering rollover credits and integrated AI capabilities with Claude and ChatGPT. For teams prioritizing ease of use, cost efficiency, and direct spreadsheet workflows, Derrick delivers faster time-to-value. For enterprises needing extensive technographic depth and CRM automation, Clearbit remains powerful. The better choice depends on your workflow preference and budget constraints.
Is Derrick a strong alternative to clearbit for SMBs?
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Yes, Derrick is an excellent alternative to Clearbit for SMBs, particularly if you prioritize ease of use and cost efficiency. While Clearbit excels at comprehensive data enrichment and API-driven workflows, it comes with steep pricing that scales quickly and requires technical integration setup. Derrick operates natively within Google Sheets, eliminating complex configuration and reducing implementation time by five to ten hours monthly. For small teams with limited budgets, Derrick's affordable pricing starting at nine euros monthly with rollover credits and no credit card requirement for the free tier makes it significantly more accessible than Clearbit's enterprise-focused approach, while still delivering fifty plus enrichment attributes per contact and real-time email validation for better deliverability.
Derrick vs Demandbase: which performs better for ABM alignment?
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Derrick excels at ABM alignment through its native Google Sheets integration, eliminating manual data exports and streamlining account enrichment workflows. While Demandbase offers sophisticated intent signals and account prioritization, it requires extensive implementation overhead and costs $45-60K+ annually. Derrick provides real-time email validation, 50+ enrichment attributes, and integrated AI scoring for account segmentation at a fraction of the cost, making it ideal for teams seeking efficient ABM execution without enterprise complexity. Both platforms complement each other-Demandbase for strategic account targeting, Derrick for rapid contact enrichment and qualification within your existing workflow.
What’s a fair pricing comparison Derrick vs clearbit?
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A fair pricing comparison between Derrick and Clearbit hinges on total cost of ownership and value delivered. Clearbit charges scalable enrichment with abundant data but can incur high, opaque costs as you scale, especially with API usage and broad data requirements. Derrick, by contrast, offers a transparent tiered credit system (Free, Small, Medium, Large, XL) with monthly rollovers and no credit card required for the free tier, all tightly integrated 100% natively in Google Sheets. For teams prioritizing cost predictability, ease of setup, and direct Google Sheets workflow, Derrick often provides a cheaper, more flexible alternative to Clearbit for enrichment needs.
How do Derrick and Demandbase differ in features and use cases?
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Derrick and Demandbase serve fundamentally different purposes in the B2B sales stack. Demandbase is an enterprise-grade account-based marketing platform focused on identifying high-value target accounts and providing real-time intent signals for account prioritization. Derrick, by contrast, is a Google Sheets-native data enrichment tool designed for direct prospecting workflows, offering 50+ contact and company attributes with integrated AI scoring and email validation. While Demandbase requires significant implementation overhead, technical expertise, and costs exceeding $100K annually, Derrick operates natively within spreadsheets with no complex setup, rollover credits, and plans starting at just $9 monthly. Demandbase excels at strategic account selection for enterprise teams, whereas Derrick empowers sales professionals to enrich and validate prospect data instantly without leaving their spreadsheet, making it ideal for teams prioritizing speed and simplicity over enterprise ABM orchestration.
Can Derrick replace both clearbit and Demandbase for a unified workflow?
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Derrick can replace both Clearbit and Demandbase for a unified workflow in many B2B prospecting scenarios, but it depends on your needs. Derrick provides 100% native Google Sheets enrichment, multi-point contact data, real-time email validation, AI-driven scoring and segmentation, and broad integrations via Zapier/Make/n8n, all without JSON exports or complex setup. However, Clearbit excels in deep firmographics and broad market coverage, while Demandbase specializes in ABM and intent signals. If your priority is a unified, low-friction prospecting workflow with flexible credits, Derrick is a strong single-platform alternative, though you may still combine it with niche data sources for specialized use cases.
One-on-one
clearbit vs Derrick - solo duel
Drop the third-party context and see how clearbit compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
