G2 Marketing Solutions
- Starting price: ~$25,000/year (custom)
- Free plan: Free G2 vendor profile
- Founded: 2012 (G2 platform), Marketing Solutions launched 2018
- HQ: Chicago, USA
Updated
G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick: Which Is Better in 2026?
- Short answer
- G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick: G2 Marketing Solutions is a b2b saas intent · review-site signal · category research, TechTarget Priority Engine is a tech buyer intent · it category research · publication network. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than G2 Marketing Solutions or TechTarget Priority Engine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with G2 Marketing Solutions or TechTarget Priority Engine for outreach.
G2 Marketing Solutions sells "buying signals" - but signal type matters. Vendor-coop intent, third-party clickstream and first-party site visits aren't equivalent. The side-by-side comparison below isolates G2 Marketing Solutions's actual signal source + freshness against the alternative: Derrick's Sheets-native account research that lets you build a custom signal pipeline.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick at a glance
TechTarget Priority Engine
- Starting price: ~$75,000/year (custom)
- Free plan: TechTarget free content (separate)
- Founded: 1999 (TechTarget), Priority Engine launched 2014
- HQ: Newton, Massachusetts, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over G2 Marketing Solutions and TechTarget Priority Engine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Lives where your data already does — Google Sheets
The friction with G2 Marketing Solutions and TechTarget Priority Engine isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 Forget per-seat math : $10/mo regardless of scale
G2 Marketing Solutions (~$25,000/year (custom)) and TechTarget Priority Engine (~$75,000/year (custom)) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 MCP-ready for AI workflows in 2026
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). G2 Marketing Solutions and TechTarget Priority Engine require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where G2 Marketing Solutions, TechTarget Priority Engine, and Derrick each genuinely win.
What G2 Marketing Solutions does better
- First-party buyer intent that no competitor can replicate
- Strong brand authority + buyer trust
- Native Salesforce + HubSpot intent workflows
What TechTarget Priority Engine does better
- Deepest IT-buyer audience in B2B intent
- Contact-level data, not just account-level
- Long-cycle IT sales motion fit
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| G2 Marketing Solutions | TechTarget Priority Engine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$25,000/year (custom) | ~$75,000/year (custom) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€300/yr | ~€900/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free G2 vendor profile | TechTarget free content (separate) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick: full feature comparison
| G2 Marketing Solutions | Derrick App | TechTarget Priority Engine | |
|---|---|---|---|
| Entry price | ~$25,000/year (custom) | $10/mo flat | ~$75,000/year (custom) |
| Free plan | Free G2 vendor profile | 14-day full trial | Yes (limited) |
| Best for | B2B SaaS vendors with G2 listings | Sheet-native enrichment | Enterprise tech vendors selling to IT |
| Category positioning | Buyer intent data | Spreadsheet-native B2B data | Enterprise B2B intent data |
| G2 rating | 4.4/5 | — | 4.2/5 |
| Founded | 2012 (G2 platform), Marketing Solutions launched 2018 | 2022 | 1999 (TechTarget), Priority Engine launched 2014 |
| Intent data source | Bottom-of-funnel (active comparison) | External integrations | Contact-level (named buyers) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Contract length | Annual minimum | Monthly | Annual minimum |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Buyer intent data derrick
best value for money
Results first.
Discover Derrick →
Enterprise B2B intent data
G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick pricing breakdown
Buyer intent data G2 Marketing Solutions
~$25,000/year (custom)
Best for: B2B SaaS vendors with G2 listings
For b2b saas vendors with g2 listings, G2 Marketing Solutions buyer intent data starts at ~$25,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the G2 Marketing Solutions pricing page below.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise B2B intent data TechTarget Priority Engine
~$75,000/year (custom)
Best for: Enterprise tech vendors selling to IT
TechTarget Priority Engine pricing entry sits at ~$75,000/year (custom) (enterprise b2b intent data). Sized for enterprise tech vendors selling to it. The detailed TechTarget Priority Engine pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Migration Guide
How to switch from G2 Marketing Solutions to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from G2 Marketing Solutions, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick G2 Marketing Solutions if…
- You specifically need b2b saas vendors with g2 listings
- First-party buyer intent that no competitor can replicate
- Strong brand authority + buyer trust
- You're already invested in the G2 Marketing Solutions ecosystem
Pick TechTarget Priority Engine if…
- You specifically need enterprise tech vendors selling to it
- Deepest IT-buyer audience in B2B intent
- Contact-level data, not just account-level
- You're already invested in the TechTarget Priority Engine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from G2 Marketing Solutions vs TechTarget Priority Engine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
G2 Marketing Solutions vs TechTarget Priority Engine: when does each fit best?
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G2 Marketing Solutions is positioned as buyer intent data for b2b saas vendors with g2 listings. TechTarget Priority Engine is positioned as enterprise b2b intent data for enterprise tech vendors selling to it. Both compete in the ABM + intent data category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate G2 Marketing Solutions at 4.4/5 and TechTarget Priority Engine at 4.2/5 — both products work, the deciding factor is workflow fit, not product quality.
How do G2 Marketing Solutions and TechTarget Priority Engine pricing actually compare in 2026?
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G2 Marketing Solutions entry-paid tier : Marketing Solutions Starter at ~$25K/year. Next tier up is Marketing Solutions Pro ($50-$80K/year). G2 Marketing Solutions's free tier : Free G2 vendor profile. TechTarget Priority Engine entry-paid tier : Priority Engine Starter at ~$75K/year. Next tier up is Priority Engine Pro ($150-$250K/year). TechTarget Priority Engine's free tier : TechTarget free content (separate). As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.
What's the biggest reason to pick G2 Marketing Solutions over TechTarget Priority Engine?
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First-party buyer intent that no competitor can replicate. G2 owns the data because G2 owns the review-site traffic generating it. Bombora, TrustRadius, and other third-party intent providers can approximate but can't deliver the same signal. For SaaS vendors with G2 listings, the data is exclusive and bottom-of-funnel. (Source : Mei C., RevOps (B2B SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, G2 Marketing Solutions is the right pick over TechTarget Priority Engine.
What's the biggest reason to pick TechTarget Priority Engine over G2 Marketing Solutions?
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Deepest IT-buyer audience in B2B intent. 150+ tech publications reaching 30M+ IT decision-makers is the broadest enterprise IT footprint in B2B. For tech vendors selling into specific IT roles (CISOs, cloud architects, network engineers), the audience match is structurally unmatched. (Source : Klaus M., Head of Marketing (Enterprise security), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, TechTarget Priority Engine is the right pick over G2 Marketing Solutions.
Can Derrick replace both G2 Marketing Solutions and TechTarget Priority Engine?
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Both G2 Marketing Solutions and TechTarget Priority Engine compete in the ABM + intent data category. Derrick is data-and-Sheets-native — it doesn't replace a full ABM + intent data platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside G2 Marketing Solutions or TechTarget Priority Engine. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical ABM + intent data stack workflows. For teams running heavy ABM + intent data feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond G2 Marketing Solutions and TechTarget Priority Engine, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Bombora, 6sense, Demandbase, Warmly. Each has its own positioning trade-off versus G2 Marketing Solutions and TechTarget Priority Engine — Bombora typically appears as a direct competitor on G2 review pages, with 6sense, Demandbase, Warmly as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.
Keep Exploring
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G2 Marketing Solutions vs TechTarget Priority Engine vs Derrick
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