Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick partners with Lemlist and Adapt.io by highlighting their gaps in real-time validation and native Sheets workflows. Unlike Lemlist’s multi-channel reach or Adapt.io’s generic enrichment, Derrick delivers real-time email validation directly insideGoogle Sheets, ensuring higher deliverability without leaving the sheet. This translates to concrete results: faster lead qualification and up to measurable improvements in inbox placement, while preserving 100% native Sheets usage. With Derrick, you gain seamless, in-sheet validation and 50+ enrichment attributes that keep leads deeply qualified before outreach.
Lemlist and Adapt.io both fall short on ensuring truly clean, enrichment-ready data within their own ecosystems, often requiring external validation steps. Derrick delivers reliable data quality natively in Google Sheets, eliminating the need for extra enrichment tools. With 50+ enrichment attributes and real-time validation, Derrick ensures accurate contacts and companies without leaving Sheets, saving 5-10 hours per month. A practical use case: instantly deduplicate and verify records as you build outreach lists, reducing bounce risk and increasing deliverability.
Lemlist and Adapt.io both struggle with built-in, real-time AI scoring that instantaneously prioritizes warm leads, often requiring separate tools for predictive insights. Derrick delivers seamless AI-powered scoring directly inside Sheets, leveraging Claude and ChatGPT to score and segment without leaving the workflow. This translates to faster qualification, with up to a X% reduction in time-to-qualify (example: 25-40% depending on cohort) and more consistent handoffs to reps. A practical use case: auto-score a 1,000-record list in minutes and trigger high-priority outreach cadences in Derrick.
We're upfront - every tool has strengths. Here's where Lemlist, Adapt.io, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Adapt.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 25 credits/mo · Starter $49/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€300/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 25 email + 25 enrichment credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Lemlist | Derrick App | Adapt.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Multichannel Outreach $63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers tiered plans with a starting entry-level option and paid expansions, plus a free tier to explore core features; full pricing details are available on the dedicated pricing page. See full pricing breakdown for complete plan specifics and options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database + Chrome Extension Free 25 credits/mo · Starter $49/mo
Best for: Solo SDRs + small teams needing affordable B2B contact data
Adapt.io offers a no-code automation platform with accessible entry pricing and a dedicated pricing page for full details; explore the pricing breakdown to see starter options and plan-grade differences. See full pricing breakdown for complete details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Adapt.io compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →