Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Demandbase vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Demandbase for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time insights without data quality concerns
Derrick delivers real-time insights directly in Google Sheets, addressing data quality concerns that Lemlist and Demandbase struggle with due to inconsistent enrichment and variable data accuracy. Unlike Lemlist, which focuses on outreach automation and often relies on external validation for data quality, Derrick provides 50+ enrichment attributes per contact with live email validation, all 100% native to Sheets. This means faster, more reliable prospect qualification and immediate actionability, reducing wasted outreach time by up to 5-10 hours per month. A practical use case is instantly verifying a lead’s contact details during list building, ensuring you only contact verified, high-potential accounts.
02 Comprehensive, scalable 3,000+ integrations for workflows
Lemlist and Demandbase offer strong capabilities in outreach and account intelligence, but neither provides a native, 100% Google Sheets–based workflow with 3,000+ integrations powered by automated, reusable data actions like Derrick. Derrick delivers a 100% native Google Sheets experience with 3,000+ integrations via Zapier/Make/n8n, enabling scalable, end-to-end prospecting within a single sheet without CSV exports or complex setup. Teams save time and accelerate workflow throughput, translating to measurable gains in efficiency and faster go-to-market cycles. For example, users typically recover 5–10 hours per month on data assembly and enrichment, improving overall pipeline velocity.
03 AI-powered lead scoring for faster qualification
Lemlist and Demandbase focus on outreach or account-level insights, but neither provides Derrick’s integrated AI-powered lead scoring for fast qualification within a native Google Sheets workflow. Derrick combines AI scoring with real-time enrichment to automatically rank and segment prospects, something Lemlist lacks as it centers on campaign automation, while Demandbase emphasizes account signals over individual lead scoring. This leads to faster qualification, reducing manual triage by up to 40% and cutting time-to-first outreach by hours per week. With Derrick, scoring adapts to 50+ enrichment attributes and real-time email validation, delivering actionable leads directly in Sheets for immediate action.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Demandbase, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Demandbase vs Derrick: full feature comparison
| Lemlist | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | custom |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Lemlist vs Demandbase vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts at a core plan and includes scalable paid tiers; a free tier or trial details are available and the full pricing breakdown covers all features and usage. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-focused ABM pricing with base quotes typically in the mid-to-high five figures annually, plus add-ons and services; detailed pricing varies by scope and needs. See full pricing breakdown for complete details.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Lemlist for outreach and enrichment?
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Derrick and Lemlist serve different purposes in the outreach workflow. Lemlist excels at multi-channel campaign execution and email sequencing at scale with strong deliverability infrastructure. However, Derrick focuses on data enrichment and lead intelligence directly within Google Sheets, eliminating the need for external platforms or CSV exports. While Lemlist requires supplementary enrichment tools to validate prospect data quality, Derrick provides fifty-plus enrichment attributes, real-time email validation, and integrated AI scoring-all natively in Sheets. For teams prioritizing data accuracy before launching campaigns, Derrick streamlines the qualification phase, whereas Lemlist handles the outreach automation afterward.
Is Derrick a better alternative to Lemlist for B2B?
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Whether Derrick is a better alternative to Lemlist depends on your specific needs. Lemlist excels at multi-channel outreach automation and email sequencing at scale, making it ideal for teams prioritizing campaign volume. Derrick, however, focuses on B2B data enrichment and lead intelligence directly within Google Sheets, offering deeper contact and company insights with minimal setup time. If you need comprehensive outreach automation, Lemlist is stronger. If you prioritize data quality, enrichment accuracy, and streamlined prospecting without complex workflows, Derrick delivers faster time-to-value with lower operational overhead and more flexible, rollover-based pricing.
Derrick vs Lemlist vs Demandbase: which is best for intent data?
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Demandbase excels at account-level intent data and ABM orchestration for enterprise organizations, while Lemlist focuses on outreach automation and email sequencing. For intent data specifically, Demandbase provides superior real-time buying signals and firmographic intelligence, though it requires substantial investment and dedicated ops resources. Derrick complements both by delivering contact-level enrichment with integrated AI scoring and validation directly in Google Sheets, offering a lightweight, cost-effective alternative for teams needing quick intent-based qualification without complex platform setup or expensive subscriptions.
What are Lemlist vs Demandbase pricing differences?
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Lemlist pricing focuses on outbound automation for multi-channel campaigns, with tiered plans that scale by sending credits and feature access, typically appealing to growth-focused teams. Demandbase pricing is enterprise-oriented with a custom quote model that often starts well above mid-market budgets and includes substantial professional services and add-ons. In short, Lemlist is more affordable and marketing-automation driven, while Demandbase represents a higher, enterprise-grade investment for ABM and account intelligence. Derrick complements both by offering native Google Sheets enrichment, flexible credit-based pricing, and AI scoring, all without CSV exports or LinkedIn Navigator dependencies, making it a lower-friction supplement for teams balancing cost with data-driven prospecting.
Does Lemlist have a better pricing than Demandbase?
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Lemlist and Demandbase operate on fundamentally different pricing models serving distinct use cases. Lemlist focuses on outreach automation with transparent per-seat pricing starting around $99 monthly, while Demandbase is an enterprise ABM platform with custom pricing typically exceeding $45-60K annually plus implementation costs. For budget-conscious teams, Lemlist offers better value, but Demandbase justifies higher costs through account-level intelligence. If you're seeking affordable data enrichment without expensive platform fees, Derrick's flexible credit-based model starting at $9 monthly with rollover credits provides superior cost efficiency for teams already using Google Sheets.
Can Derrick replace both Lemlist and Demandbase for enterprises?
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Derrick cannot fully replace both Lemlist and Demandbase for all enterprise needs, but it can cover critical gaps depending on your priorities. Lemlist specializes in outbound sequencing, multi-channel outreach, and AI-powered personalization; Derrick excels in deep lead intelligence, enrichment, real-time validation, and AI-driven scoring within a native Google Sheets workflow, offering 50+ enrichment attributes and strong integration options. Demandbase provides advanced ABM, account-level insights, and real-time intent, which Derrick does not replicate at the same scale. enterprises might use Lemlist for scalable outreach, Demandbase for account targeting, and Derrick for enriched contact data and scoring. If your primary requirement is integrated account-based targeting with sophisticated intent and enrichment in one platform, Derrick complements rather than fully replaces the combined capabilities of Lemlist and Demandbase.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
