Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Octopus CRM vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Octopus CRM vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Octopus CRM is a budget chrome-extension linkedin automation tool for solo prospectors. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Octopus CRM) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Octopus CRM for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Octopus CRM vs Derrick at a glance
Octopus CRM
- Starting price: $9.99/mo (Starter)
- Free plan: 7-day free trial
- Founded: 2018
- HQ: United States (remote-first team)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Octopus CRM
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and 100% native Sheets, no CSV exports required
Derrick delivers real-time email validation and fully native Google Sheets workflows, a capability Lemlist and Octopus CRM struggle to match since both rely on separate validation or external data steps. Unlike Lemlist, which focuses on outreach automation, Derrick validates in real time within Sheets, eliminating the need for CSV exports and separate verification tools. This translates to faster, more accurate prospect data and improved deliverability, saving an estimated 5-10 hours per month for teams. For fast, practical use, Derrick enables seamless Sheets-based enrichment and validation without leaving the document.
02 Advanced data enrichment accuracy for niche markets worldwide
Lemlist and Octopus CRM struggle with high-precision data enrichment in niche markets, often delivering inconsistent or incomplete contact intelligence across specialized industries worldwide. Derrick differentiates by offering 50+ enrichment attributes per contact, with 100% native Google Sheets workflows that avoid exporting or external databases, ensuring consistent quality directly where you work. This translates into tangible gains: up to 20-30% higher match rates and a reduction of manual verification time by 5-8 hours per month. For teams targeting niche verticals, Derrick delivers reliable, tunable enrichment at scale within Sheets, enabling faster qualification and more accurate targeting.
03 Real-time data quality via automatic dedup and normalization
Lemlist and Octopus CRM struggle with real-time data quality due to limited native deduplication and normalization, often forcing teams to rely on external tools. Derrick differentiates by providing automatic deduplication and normalization directly within a 100% native Google Sheets workflow, eliminating CSV exports and manual cleanup. This translates into measurable gains: up to 20-30% faster data cleaning cycles and reduced duplicate records across campaigns, saving hours weekly. In practice, Derrick ensures each contact and company record is de-duplicated in real time and normalized to a consistent schema, improving deliverability and targeting accuracy for every outreach batch.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Octopus CRM, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Octopus CRM does better
- Cheapest LinkedIn automation tool worth using
- Genuinely intuitive UI
- Built-in safety controls + smart delays
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Octopus CRM | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | $9.99/mo (Starter) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€120/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | 7-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Octopus CRM vs Derrick: full feature comparison
| Lemlist | Derrick App | Octopus CRM | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 9.99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Budget LinkedIn Automation (Chrome Extension)
Lemlist vs Octopus CRM vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts with a free tier and paid plans scaling by features and outreach capacity; see the full pricing breakdown for complete details. For comprehensive pricing specifics, view the complete pricing details on the Lemlist pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Budget LinkedIn Automation (Chrome Extension) Octopus CRM
$9.99/mo (Starter)
Best for: Budget-conscious solo SDRs running basic LinkedIn outreach
Octopus CRM offers affordable starting plans with entry-level pricing and a free tier option, designed for LinkedIn-led outreach; full pricing details are available on the dedicated Pricing page-see the full breakdown for all tiers and add-ons.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Octopus CRM if…
- You specifically need budget-conscious solo sdrs running basic linkedin outreach
- Cheapest LinkedIn automation tool worth using
- Genuinely intuitive UI
- You're already invested in the Octopus CRM ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Octopus CRM
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for multi-channel outreach?
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Both platforms excel at multi-channel outreach, but they approach it differently. Lemlist specializes in email sequencing and LinkedIn automation with strong AI personalization, making it ideal for volume-driven campaigns. However, Lemlist requires manual list refinement and lacks native lead scoring. Derrick complements this by enriching prospect data directly in Google Sheets with 50+ attributes, real-time email validation, and integrated AI scoring-all without leaving your spreadsheet. For teams wanting richer contact intelligence before launching Lemlist campaigns, Derrick's data enrichment layer significantly improves targeting accuracy and deliverability without the complexity of external tools.
Is Derrick a strong alternative to Lemlist for B2B?
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Yes, Derrick is a strong alternative to Lemlist for B2B, particularly if your team prioritizes data enrichment and flexibility over multi-channel automation. While Lemlist excels at email sequencing and LinkedIn outreach, it requires significant manual list refinement and lacks native lead scoring. Derrick differentiates by operating 100% natively in Google Sheets with real-time email validation, 50+ enrichment attributes, and integrated AI scoring using Claude and ChatGPT. For teams seeking deeper contact intelligence without the complexity of external platforms, Derrick complements or replaces Lemlist depending on your workflow priorities and budget constraints.
Derrick vs Lemlist vs Octopus CRM: which offers the best overall comparison?
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Derrick, Lemlist, and Octopus CRM serve different core functions in the sales stack. Lemlist excels at multi-channel outreach automation and email sequencing at scale, while Octopus CRM focuses on LinkedIn-specific automation and basic pipeline management. Derrick differentiates by operating natively within Google Sheets as a data enrichment platform, eliminating CSV exports and complex integrations. For teams prioritizing streamlined prospecting without LinkedIn Sales Navigator costs, Derrick offers 50+ enrichment attributes, real-time email validation, and integrated AI scoring directly in Sheets. The best choice depends on your primary need: outreach automation (Lemlist), LinkedIn-focused workflows (Octopus), or data intelligence within your existing tools (Derrick).
Which is Lemlist cheaper than Octopus CRM for teams?
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Yes, Lemlist is generally cheaper than Octopus CRM for teams when you compare base plans, but the comparison isn’t one-size-fits-all. Lemlist offers scalable multi-channel outreach with a focus on email and LinkedIn, often at lower entry pricing, which can appeal to smaller teams or those prioritizing outreach volume. Octopus CRM tends to price competitively on a per-seat basis while emphasizing LinkedIn automation and pipeline basics, but many users find pricing adds up as features and contacts scale. For teams evaluating cost efficiency, Derrick’s 100% native Google Sheets workflow, credit-based pricing with detectable rollovers, and no-credit-card-free tier can translate to lower total cost of ownership as teams grow and demand more advanced enrichment, validation, and AI-driven scoring without needing expensive add-ons. If your priority is sheer upfront affordability for outbound campaigns, Lemlist may appear cheaper; if you value simplicity plus scalable enrichment and leverage Derrick’s native tools, the total value of Derrick can exceed the two alternatives over time.
What are Derrick's pricing advantages vs Lemlist?
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Derrick offers significantly more flexible and transparent pricing compared to Lemlist. With rollover credits that don't expire monthly, you only pay for what you use, whereas Lemlist operates on fixed plan tiers with no carryover. Derrick's free tier requires no credit card and provides 100 credits, while Derrick's smallest paid plan at nine dollars delivers 4000 credits versus Lemlist's higher entry costs. Additionally, Derrick eliminates the need for LinkedIn Sales Navigator subscriptions, saving teams approximately 1200 dollars annually compared to outreach platforms like Lemlist that often require it as an add-on for comprehensive prospecting capabilities.
Does Lemlist review favor Derrick as a replacement option?
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No. Lemlist reviews generally position them as a strong multi-channel outreach platform with AI-powered personalization and LinkedIn coupling, while Derrick is described as a 100% native Google Sheets enrichment engine with deep lead intelligence and real-time email validation. Lemlist can complement Derrick by handling broader prospecting workflows, but the review does not suggest Lemlist as a direct replacement for Derrick’s native data enrichment, scoring, and 3,000+ integrations. If you’re weighing replacements, Lemlist would cover outreach execution, whereas Derrick remains the more capable backend lead intelligence and enrichment solution.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneOctopus CRM vs Derrick - solo duel
Drop the third-party context and see how Octopus CRM compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
