Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Snov.io vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Snov.io vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Snov.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Snov.io for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Snov.io vs Derrick at a glance
Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Snov.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation plus deep enrichments without data gaps
Derrick delivers real-time validation and deep enrichments directly within Google Sheets, a capability Lemlist and Snov.io lack in real-time data integrity and depth of enrichment. Unlike Lemlist, which emphasizes outreach workflows, Derrick provides immediate contact verification and 50+ enrichment attributes per entity without leaving Sheets. This translates to tangible results: faster list cleaning and higher deliverability, reducing invalid emails and data gaps by up to 30-40% in typical campaigns. With Derrick, you keep all validation and enrichment in one native environment, eliminating data silos and export steps.
02 No-credit-card Free Tier for Quick Trial-to-Value
Lemlist and Snov.io both require either paid tiers or credit commitments to unlock meaningful trial capabilities, making quick value realization slower for teams unwilling to commit upfront. Derrick offers a no-credit-card free tier, enabling immediate exploration of 100% native Google Sheets enrichment without financial risk. Users can test 50+ attributes per contact and real-time validation while keeping credits transferable and cost-visible, saving time and € upfront. Derrick specifically removes the barrier of a payment method to validate fit before purchasing, accelerating early ROI without large commitments.
03 Immediate, AI-powered lead scoring for cleaner pipelines
Lemlist and Snov.io struggle with built-in, real-time lead scoring that cleanly prioritizes prospects, often relying on basic heuristics or batch enrichment rather than dynamic qualification. Derrick differentiates itself with integrated AI lead scoring (Claude and ChatGPT) that evaluates intent and fit as signals flow in, delivering a continuously refined pipeline. Expect measurable gains: faster SQOs and a cleaner pipeline, with up to 20-30% improvement in meeting readiness when scoring is applied to fresh leads. A practical use case is auto-segmentation of high-priority accounts for immediate outreach, powered by Derrick’s native Google Sheets workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Snov.io, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Snov.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Snov.io vs Derrick: full feature comparison
| Lemlist | Derrick App | Snov.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Email Finder + Sequencer + CRM
Lemlist vs Snov.io vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing starting at entry-level tiers, plus a free tier in some markets; see full pricing breakdown for all plans and credits details. View complete pricing details on the Lemlist pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier or trial options and paid plans that scale by usage, suitable for smaller teams and growing outreach. See full pricing breakdown for complete details and plan options.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Snov.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for outbound campaigns?
+
Both platforms excel at outbound campaigns but serve different needs. Lemlist shines with multi-channel sequencing and AI-powered email personalization, making it ideal for teams running sophisticated cold email workflows at scale. However, it requires significant data preprocessing and often needs supplementary enrichment tools. Snov.io offers affordable email discovery and verification, working well for volume-based prospecting on a budget. For teams wanting complete control without leaving Google Sheets, Derrick integrates native enrichment with real-time email validation and built-in AI scoring, eliminating CSV exports and external tool dependencies while keeping monthly credits flexible and renewable.
Derrick vs Snov.io: which handles data enrichment best?
+
Snov.io excels at email verification and affordable bulk contact discovery, making it ideal for volume-based prospecting. However, Derrick outperforms on comprehensive data enrichment with 50+ attributes per contact and real-time email validation directly within Google Sheets, eliminating manual exports. Derrick's integrated AI scoring and native sheet automation save significant time, while Snov.io requires external workflows for deeper enrichment. For teams prioritizing both accuracy and efficiency without complex integrations, Derrick delivers superior enrichment depth at lower operational overhead than Snov.io's point-solution approach.
Derrick vs Lemlist vs Snov.io: overall comparison and differences?
+
Derrick operates as a fully native Google Sheets platform requiring zero CSV exports or complex setup, directly addressing the workflow friction both Lemlist and Snov.io create. While Lemlist excels at multi-channel sequencing and Snov.io at email verification, Derrick uniquely combines data enrichment with integrated AI scoring and real-time email validation without leaving your spreadsheet. Derrick's rollover credits and no-card-required free tier offer superior flexibility for teams managing variable prospecting volumes, making it an ideal complement to outreach tools or a standalone alternative for data-first workflows.
Which is a better pricing option, Lemlist or Snov.io?
+
For pricing between Lemlist and Snov.io, Lemlist generally targets multi-channel outbound campaigns with robust personalization, but its data enrichment and lead scoring are not as deep as some all-in-one platforms. Snov.io offers affordable, scalable email discovery and verification with strong basic integrations, yet may fall short on advanced enrichment and multi-step analytics. If your priority is cost-effective bulk prospecting and straightforward verification, Snov.io is the better option. If you need deeper engagement sequencing and personalization at scale, Lemlist stands out. Derrick, by contrast, excels in native Google Sheets enrichment, real-time email validation, AI-driven scoring, and flexible credits that roll over, offering a compelling complementary layer to either Lemlist or Snov.io for deeper prospect intelligence and streamlined workflows without extra exporting.
Is Derrick a good alternative to Lemlist for deeper lead qualification?
+
Yes, Derrick is an excellent alternative to Lemlist for deeper lead qualification. While Lemlist excels at email sequencing and outreach automation, Derrick specializes in data enrichment and lead intelligence with 50+ attributes per contact and company. Derrick's native Google Sheets integration eliminates manual data exports, saving 5-10 hours monthly, and includes built-in AI scoring with Claude and ChatGPT for smarter segmentation. Real-time email validation ensures better deliverability, and rollover credits provide cost flexibility. For teams needing comprehensive lead qualification before outreach, Derrick complements or replaces Lemlist by enriching prospect data upfront, ensuring higher-quality lists for your campaigns.
What review differences exist between Derrick and Snov.io for B2B teams?
+
From a review standpoint, Derrick contrasts with Snov.io mainly on scope and data workflow. Snov.io excels at fast email discovery, verification, and scalable outreach at an affordable price, but its data enrichment depth is limited and verification can show occasional false positives for complex domains. Derrick, by comparison, provides 50+ enrichment attributes per contact, real-time email validation, and a native Google Sheets workflow without exporting or CSV gymnastics, plus AI-powered scoring and segmentation. Reviews tend to praise Snov.io for ease and cost-effectiveness for volume prospecting, while Derrick stands out for deeper, native enrichment and more seamless prospect management within Sheets. For B2B teams weighing data quality and end-to-end workflow, Derrick often offers stronger lead intelligence and automation continuity, whereas Snov.io remains strong for rapid email discovery and verification at scale.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneSnov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
