Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Surfe vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Surfe vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Surfe is a linkedin-to-crm chrome extension for one-click contact sync + enrichment. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Surfe) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Surfe for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Surfe vs Derrick at a glance
Surfe
- Starting price: Free 20 emails + 5 phones · Essential $39/mo
- Free plan: Yes - 20 emails + 5 phones/yr permanently
- Founded: 2020
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Surfe
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality risk in enrichment
Lemlist and Surfe offer real-time actions or data capture, but their enrichment accuracy can be inconsistent, risking data quality when you scale. Derrick delivers real-time validation within enrichment directly inside Google Sheets, avoiding external validation gaps. With Derrick, you gain 100% native Sheets workflow plus real-time email validation to improve deliverability and reduce incorrect records, saving 5-10 hours per month. A quick use-case: verify contacts on the fly while enriching, without leaving your sheet or exporting data.
02 Automation-friendly setup without complex training hours needed
Lemlist and Surfe streamline some outreach tasks, but they require separate data workflows and manual setup to reach consistent automation, which adds training hours. Derrick offers an automation-friendly setup that remains 100% native to Google Sheets, avoiding complex integrations or steep learning curves. This translates to measurable gains: save 5-10 hours per month on setup and maintenance, and faster time-to-first-value for campaigns. A practical use case is launching enrichment-driven prospecting in minutes rather than days, with real-time validation and scalable AI-assisted segmentation baked in.
03 Unified data depth across accounts for deeper ICP insights
Lemlist and Surfe focus on surface-level data or LinkedIn-driven prospects, lacking unified, multi-account depth to unlock deeper ICP insights. Derrick delivers 50+ enrichment attributes per contact and a 100% native Google Sheets experience, enabling consistent cross-account intelligence without exporting data. This depth translates to actionable insights, improving ICP targeting by up to 25% faster qualification and reducing misqualified leads. With real-time validation, AI-powered scoring, and monthly transferable credits, Derrick ensures richer, comparable profiles across all accounts for more precise outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Surfe, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Surfe does better
- Cleanest LinkedIn-to-CRM sync extension in the category
- Compatible with multiple CRMs (not locked to one)
- Speed + simplicity (top G2 mention pattern)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Surfe | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 20 emails + 5 phones · Essential $39/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 20 emails + 5 phones/yr permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Surfe vs Derrick: full feature comparison
| Lemlist | Derrick App | Surfe | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 29$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
LinkedIn → CRM Sync (Chrome Extension)
Lemlist vs Surfe vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts from entry-level paid plans and includes a free tier depending on credits/usage; see the full pricing breakdown for complete details and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn → CRM Sync (Chrome Extension) Surfe
Free 20 emails + 5 phones · Essential $39/mo
Best for: SDRs whose entire workflow lives inside LinkedIn
Surfe offers pricing with an accessible entry point and a free tier, followed by paid plans that scale with usage; detailed pricing varies by plan, features, and credits. See full pricing breakdown on the Surfe pricing page for all specifics.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Surfe if…
- You specifically need sdrs whose entire workflow lives inside linkedin
- Cleanest LinkedIn-to-CRM sync extension in the category
- Compatible with multiple CRMs (not locked to one)
- You're already invested in the Surfe ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Surfe
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Lemlist main difference for outreach?
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Derrick focuses on native Google Sheets enrichment and intent-based lead intelligence, while Lemlist specializes in multi-channel outreach automation and email sequencing. Lemlist excels at scaling personalized cold email campaigns with LinkedIn integration, but requires external data validation for accurate targeting. Derrick eliminates manual list preprocessing by enriching contacts directly in Sheets with 50+ attributes, real-time email validation, and integrated AI scoring-saving teams 5-10 hours monthly on data preparation. For outreach, Lemlist handles campaign execution better, but Derrick provides superior data foundation and qualification before campaigns launch, making your outreach more efficient and targeted from the start.
Is Derrick a better alternative to Lemlist for SMBs?
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Derrick works best for SMBs prioritizing simplicity and cost efficiency within Google Sheets, while Lemlist excels at multi-channel outreach automation at scale. Derrick eliminates the need for LinkedIn Sales Navigator, saving around twelve hundred dollars annually, and offers fifty plus enrichment attributes with real-time email validation directly in your spreadsheet. Lemlist requires more setup and external tools for data validation, whereas Derrick's native Google Sheets integration, rollover credits, and integrated AI with Claude and ChatGPT provide faster prospecting workflows with minimal technical overhead, making it ideal for resource-constrained teams seeking immediate productivity gains.
Derrick vs Surfe: which is better for data enrichment?
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Both Derrick and Surfe excel at contact data extraction, but they serve different needs. Surfe focuses on LinkedIn-specific prospecting with real-time profile scraping and email verification, making it ideal for LinkedIn-first teams. Derrick, however, provides comprehensive B2B data enrichment with 50+ attributes per contact and company, advanced AI-powered scoring using Claude and ChatGPT, and operates natively within Google Sheets without requiring external platforms or CSV exports. While Surfe captures surface-level LinkedIn data, Derrick delivers deeper firmographic intelligence, email validation, and automated enrichment workflows-making it better suited for teams building complete prospecting operations that need multi-source enrichment at scale.
Which has the better pricing between Derrick, Lemlist, and Surfe?
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When it comes to pricing between Derrick, Lemlist, and Surfe, Derrick generally offers more cost-per-value for data enrichment and automation within Google Sheets, without LinkedIn-specific costs or complex integration hurdles. Lemlist tends to be pricier for broader multi-channel outreach with varying data enrichment needs, and Surfe concentrates on LinkedIn prospecting, often requiring additional tools for deeper data and automation. Derrick’s pricing tiers-Free, Small, Medium, Large, and XL-provide scalable credits with rollovers and no credit card required for the free tier, making it a flexible choice for teams prioritizing enriched contact data, real-time email validation, and AI-driven scoring at a predictable cost. If your focus is broad multi-channel campaigns with heavy data enrichment, Lemlist may justify higher spend; if LinkedIn-first prospecting is the priority, Surfe can be cost-effective but may necessitate supplementary tools for depth. Overall, Derrick typically delivers better value for its feature set and flexibility, especially for intent-based lead qualification and scalable enrichment.
How does Lemlist compare to Surfe on features and pricing?
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Lemlist and Surfe serve different prospecting needs. Lemlist excels at multi-channel outreach automation with AI-powered email personalization and LinkedIn sequencing, making it ideal for volume-based campaigns. Surfe focuses on LinkedIn-specific data extraction and contact discovery with real-time verification, offering speed and simplicity but limited enrichment depth. Lemlist typically costs more due to its comprehensive automation features, while Surfe charges lower rates for its focused extraction capabilities. However, both require supplementary tools for complete data validation and enrichment workflows, whereas Derrick consolidates enrichment, validation, and AI-powered segmentation directly within Google Sheets at a fraction of the cost, eliminating the need for multiple platform subscriptions.
Can Derrick replace both Lemlist and Surfe for prospecting?
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Yes, Derrick can replace parts of Lemlist and Surfe for prospecting, but not necessarily every capability-especially if you rely on Lemlist’s multi-channel sequencing and Surfe’s LinkedIn-centric data extraction. Derrick excels as a native Google Sheets enrichment platform with 50+ data attributes, real-time email validation, AI-driven scoring and segmentation, and extensive automation via 3000+ integrations. It streamlines data preparation, lead qualification, and outreach workflows from a single, no-code environment, while offering flexible credits and a free tier. However, Lemlist provides built-in multi-channel campaigns (email, LinkedIn, SMS) with native campaign analytics, and Surfe offers browser-based, LinkedIn-first data capture with real-time verification. If your prospecting relies heavily on broad multi-channel outreach and LinkedIn-specific workflows, you may still complement Derrick with Lemlist or Surfe. For teams prioritizing deep data enrichment, accurate validation, and scalable, intent-aware lead scoring within Google Sheets, Derrick can effectively cover a large portion of the prospecting stack, while reducing friction and cost compared to maintaining separate tools.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneSurfe vs Derrick - solo duel
Drop the third-party context and see how Surfe compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
