Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Zopto vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Zopto vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Zopto is a premium cloud-based linkedin automation with dedicated ips, ai message writer + multichannel. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Zopto) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Zopto for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Zopto vs Derrick at a glance
Zopto
- Starting price: $197/mo Basic · No free trial
- Free plan: No (paid plans only - no free trial)
- Founded: 2018
- HQ: Kensington, London (142 Cromwell Road, SW7 4EF)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Zopto
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and native Sheets power without data quality compromises
Derrick delivers real-time email validation and native Sheets power, a combination Lemlist struggles to offer within Google Sheets without exporting data and losing immediacy. Unlike Lemlist or Zopto, which rely on external validation or slower workflows, Derrick validates on the spot as you type and enriches 50+ attributes per contact directly inside Sheets. This means you maintain data quality without switching apps, saving 5-10 hours per month and reducing bounce risk through instant verification. A practical use case: validate and segment leads in real time during list building, then push refined prospects to outreach streams with confidence.
02 Deeper Data Enrichment for Targeted Outreach Excellence
Lemlist and Zopto provide outreach tooling, but their data enrichment depth and reliability for highly targeted B2B campaigns can fall short, often requiring external validation or supplementary sources. Derrick differentiates by delivering 50+ enrichment attributes per contact/company directly within 100% native Google Sheets, enabling deeper prospect intelligence without leaving the workflow. This leads to measurable outcomes, such as improved targeting precision and higher conversion potential, with monthly retrievable credits to maintain momentum. With Derrick, teams gain granular firmographic and behavioral context at scale, accelerating qualification before campaigns.
03 Unified 50k+ data enrichment requests per month, instantly
Derrick unifies 50k+ data enrichment requests per month instantly, addressing Lemlist and Zopto’s limits in enrichment depth and real-time accuracy. Unlike Lemlist, which relies on broader outreach workflows with variable data quality, Derrick delivers 100% native Google Sheets enrichment at scale without CSV exports. You gain measurable efficiency: up to 5-10h saved per month and consistent 50+ enrichment attributes per contact, with real-time email validation boosting deliverability. A typical use case: refresh company and contact insights on demand within Sheets, ready for immediate outreach segmentation and scoring.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Zopto, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Zopto does better
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- AI message writer + multichannel (Pro+)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Zopto | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | $197/mo Basic · No free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€2,364/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | No (paid plans only - no free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Zopto vs Derrick: full feature comparison
| Lemlist | Derrick App | Zopto | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 197$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Premium Cloud LinkedIn Automation
Lemlist vs Zopto vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing starting at entry-level plans, including a free tier and scalable paid options; for full details, see the pricing page. View complete pricing details on Lemlist's pricing site.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Premium Cloud LinkedIn Automation Zopto
$197/mo Basic · No free trial
Best for: Sales teams + agencies wanting premium LinkedIn automation with strong analytics
Zopto offers scalable outreach pricing with entry-level plans and paid tiers designed for growing teams; details and all plan options are available on the dedicated Pricing page-see full pricing breakdown for specifics and tiers.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Zopto if…
- You specifically need sales teams + agencies wanting premium linkedin automation with strong analytics
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- You're already invested in the Zopto ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Zopto
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for multi-channel outreach?
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Both Lemlist and Zopto excel at multi-channel outreach, but they serve different needs. Lemlist offers superior AI-powered personalization and native LinkedIn integration, making it ideal for teams prioritizing sophisticated sequencing and engagement. Zopto focuses on contact accuracy and ease of use for volume-based prospecting. However, neither integrates natively into Google Sheets like Derrick, which lets you enrich prospect data directly within your spreadsheet while maintaining 50+ attributes per contact, eliminating export friction and saving 5-10 hours monthly. For teams combining multi-channel outreach with data enrichment in one workflow, Derrick's native Sheets integration with real-time email validation and integrated AI scoring complements traditional outreach platforms effectively.
Is Derrick a solid Lemlist alternative for small teams?
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Yes, Derrick is an excellent Lemlist alternative for small teams, especially if you're already working in Google Sheets. While Lemlist excels at multi-channel outreach automation, Derrick focuses on what small teams actually need: accurate data enrichment and lead qualification without complexity. Derrick's native Google Sheets integration eliminates the export-import friction that Lemlist requires, saving five to ten hours monthly. You get fifty plus enrichment attributes, real-time email validation for better deliverability, and integrated AI scoring with Claude and ChatGPT-all without leaving your spreadsheet. Unlike Lemlist's data accuracy inconsistencies, Derrick prioritizes data quality upfront. For small teams, Derrick's rollover credits and free tier require no credit card, making it more flexible than Lemlist's rigid monthly billing while complementing tools like Zopto for outreach execution.
Derrick vs Lemlist vs Zopto: which has the best pricing?
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Derrick offers the most flexible pricing structure with rollover credits that don't expire monthly, starting at a free tier with 100 credits and no credit card required. Lemlist and Zopto operate on fixed subscription models without credit carryover, making them less cost-effective for teams with variable prospecting volumes. Derrick's native Google Sheets integration also eliminates expensive third-party tool stacking, potentially saving thousands annually compared to Lemlist's broader feature set or Zopto's limited enrichment depth, while delivering comparable outreach capabilities at significantly lower total cost of ownership.
How does Derrick compare to Lemlist in features and reviews?
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Derrick compares favorably to Lemlist in its core value proposition: it’s built as a native Google Sheets-centric enrichment and prospecting platform, not a generic outbound tool. While Lemlist excels at multi-channel outreach, personalization, and campaign analytics, Derrick focuses on deep lead intelligence with 50+ enrichment attributes, real-time email validation, and AI-driven scoring-all within a familiar spreadsheet workflow. Reviews for Derrick tend to highlight its ease of use, cost efficiency, and unlimited integration potential (Zapier/Make/n8n), whereas Lemlist reviewers emphasize campaign breadth and data quality concerns. For teams prioritizing data quality, speed, and low setup friction, Derrick often offers stronger day-to-day value.
Lemlist vs Zopto: which is the stronger review-worthy choice?
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Both Lemlist and Zopto excel at outreach automation but serve different priorities. Lemlist delivers superior multi-channel sequencing and AI-powered personalization, making it stronger for sophisticated campaigns, while Zopto focuses on contact accuracy and ease of use for volume-based prospecting. However, both platforms require supplementary data enrichment tools to maximize lead quality. Derrick complements either choice by providing native Google Sheets enrichment with 50+ contact attributes, real-time email validation, and integrated AI scoring-eliminating manual list preprocessing and the need for separate data tools, ultimately delivering faster, higher-quality prospecting workflows without additional platform complexity.
Can Derrick replace both Lemlist and Zopto for outreach and enrichment?
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No. Derrick cannot fully replace both Lemlist and Zopto for outreach and enrichment, as each tool specializes in complementary areas. Lemlist excels at multi-channel outreach, AI-powered email personalization, and LinkedIn integration, while Zopto emphasizes scalable contact discovery and verification for volume campaigns. Derrick shines in deep lead intelligence, enrichment within Google Sheets, real-time email validation, AI scoring and segmentation, and broad integrations via Zapier/Make/n8n. For a best-in-class stack, many teams pair Derrick with Lemlist (for outreach orchestration) and/or Zopto (for scalable contact discovery), leveraging Derrick to improve data quality, scoring, and enrichment before campaigns.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneZopto vs Derrick - solo duel
Drop the third-party context and see how Zopto compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
