Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick tackles real-time validation at the source, unlike ZoomInfo and UpLead, which focus on data provisioning rather than ongoing, instant verification within outreach workflows. While ZoomInfo provides broad data coverage and UpLead emphasizes verification, neither delivers integrated, real-time validation inside the team’s working environment. Derrick ensures continuously validated data in Google Sheets as teams prospect, reducing data quality gaps and improving deliverability metrics in real time. With 50+ enrichment attributes and native Google Sheets integration, Derrick keeps datasets clean without disrupting existing workflows.
Derrick addresses the integration flexibility gap left by ZoomInfo and UpLead, which are primarily data providers and often require additional tools for seamless, scalable workflows. Unlike these platforms, Derrick delivers 3000+ native Zapier/Make/n8n integrations that require no custom development, enabling rapid, scalable setup inside Google Sheets. Teams can deploy multi-step enrichment and validation across systems in hours rather than weeks, saving 5-10h monthly per user. A practical use case: connect Derrick to your existing workflows to auto-enrich and validate leads at scale without bespoke coding.
Derrick addresses unified data quality and automation by combining AI-driven scoring and summaries directly inside Google Sheets, a contrast to ZoomInfo and UpLead that primarily provide standalone data and validation rather than automated insights within your workflow. Unlike ZoomInfo’s broad data breadth that often requires additional tools for engagement, Derrick delivers integrated scoring and summarization to prioritize leads in one place. This results in measurable efficiency: up to 20-30% faster prospect qualification and a clearer path from data to outreach, with credits that can be reused monthly. For quick wins, Derrick’s AI-assisted segmentation streamlines targeting without leaving your Sheet-based workflow.
We're upfront - every tool has strengths. Here's where Zoominfo, UpLead, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | UpLead | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 5 credits trial · Essentials $74/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€60/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 7-day free trial - 5 credits | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | UpLead | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 99$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with entry-level options and paid tiers that scale by features and usage; a complete pricing breakdown is available on the pricing page for all details. See full pricing breakdown for details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database (Verified-on-Unlock) Free 5 credits trial · Essentials $74/mo (annual)
Best for: Mid-market SDR teams who care most about email accuracy
UpLead offers pay-per-verified-record pricing with entry-level options starting at accessible monthly credits, plus a complete pricing page for all plans and volumes. See full pricing breakdown for details.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how UpLead compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →