Bombora Pricing: Plans, Costs & Pricing Breakdown [2026]

TL;DR – Bombora Pricing

• Basic Company Surge plan: ~$25,000 to $30,000/year
• Enhanced Intent Data plan: $50,000 to $100,000/year
• Full Audience Solutions plan: $100,000+/year
• Model: Quote-based pricing, CPM for certain features
• Key points: Annual contracts required, no free plan, pricing depends on data volume and integrations

💡 Combine Bombora with Derrick to maximize ROI: Bombora identifies accounts in active research phase, Derrick enriches your lists with emails and phones starting at $10/month. Try Derrick free →

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About Bombora

Bombora is the global leader in B2B intent data solutions. The platform identifies companies actively researching topics related to your products or services by analyzing browsing behavior across 5,000+ B2B websites.

Unlike traditional contact enrichment tools, Bombora focuses on the “when” and “what”: which companies are researching your solutions, with what intensity, and on which specific topics. The platform leverages a proprietary Data Co-op that aggregates 17 billion monthly interactions from 5 million unique domains.

Target audience: Large B2B enterprises (mid-market and enterprise), ABM (Account-Based Marketing) teams, sales teams with long sales cycles.

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Bombora Pricing Plans

Bombora doesn’t publish a public pricing page. Pricing is customized based on each company’s needs and requires contacting their sales team. According to third-party data (FullEnrich, Zoftware, GrowJo), here are the observed pricing ranges:

Plan	Data Volume	Estimated Annual Price	Contract Type	Best For
Basic Company Surge	Basic intent data	$25,000 – $30,000/year	Annual	SMBs exploring intent data
Enhanced Intent Data	Historical data + advanced analytics	$50,000 – $100,000/year	Annual	Mid-market marketing & sales teams
Full Audience Solutions	All premium features	$100,000+/year	Annual	Large enterprises, complex ABM programs

Average observed cost: According to Zoftware (2026), the average annual cost for Bombora is $57,832, with maximums reaching $411,429 depending on complexity and scale of services.

Plan Details

Basic Company Surge

• Basic intent signals (Company Surge)
• Access to intent data feed
• Basic CRM integration
• Identification of prospects showing buying signals
• Price: ~$30,000/year

Enhanced Intent Data

• Everything in Basic plan
• Extended historical data
• Advanced analytics
• More data points per account
• More refined ABM approaches
• Price: $50,000 to $100,000/year

Full Audience Solutions

• Everything in Enhanced plan
• Native LinkedIn Ads targeting
• Complete audience solutions
• Real-time intent signals
• Comprehensive data insights
• Price: $100,000+/year (custom quote)

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Bombora Pricing Model Explained

Quote-Based Pricing

Unlike most SaaS tools, Bombora doesn’t offer public pricing or self-service. Each client receives a custom quote based on:

1. Intent data volume: Number of tracked accounts, number of monitored topics
2. Required integrations: CRM (Salesforce, HubSpot), MAP (Marketo, Eloqua), advertising platforms
3. Support level: Onboarding, training, dedicated account management
4. Refresh frequency: Real-time vs. daily data updates

CPM (Cost Per Mille) Model

For certain features, particularly audience solutions and ad targeting, Bombora uses a CPM model (cost per thousand impressions or data points):

CPM range: $1.50 to $3.00 per 1,000 impressions/data points (according to Zoftware)

Mandatory Annual Contracts

According to user reviews on G2 and TrustRadius, Bombora requires annual contracts. There’s no monthly option or free trial. Some users report that “the tool isn’t easily pausable” once the contract is signed.

Add-Ons and Additional Costs

Beyond base plans, Bombora offers add-ons that can significantly increase total cost:

• Advanced LinkedIn Ads integration
• Data warehouse connectors (Snowflake, BigQuery)
• API access for custom feeds
• Strategic consulting and extended training

According to FullEnrich, these add-ons “can quickly escalate costs beyond initial pricing expectations.”

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Qualified Lead Acquisition Cost Comparison

Scenario: Identify and contact 1,000 qualified B2B leads

Bombora-only stack:

• Bombora Basic: $30,000/year → Identifies accounts in active research
• ⚠️ Problem: Bombora does NOT provide individual emails or phone numbers
• Requires complementary enrichment tool (Hunter, ZoomInfo, etc.)
• Total estimated cost: $30,000 + $3,000 to $10,000 (enrichment tool) = $33,000 to $40,000/year

Bombora + Derrick stack (complementary approach):

• Bombora Basic: $30,000/year → Identifies priority accounts
• Derrick SMALL+: $22/month ($264/year) → Enriches 1,000 leads × (1 LinkedIn + 5 Email) = 6,000 credits/month
• Total cost: $30,000 + $264 = ~$30,264/year

Savings achieved: ~$3,000 to $10,000/year on contact enrichment, while maintaining Bombora’s powerful intent data.

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What’s Included in Each Bombora Plan

Features Common to All Plans

• Access to Data Co-op (5,000+ B2B sites)
• 19,200 B2B topic taxonomy
• BERT machine learning for content analysis
• Company identity resolution (2.8 million businesses)
• GDPR compliance and privacy protection

Features by Plan

Basic Company Surge

• Company Surge signals (research intensity)
• Basic CRM integrations
• Reporting dashboard
• Standard support

Enhanced Intent Data

• Everything in Basic plan
• Historical data (long-term trends)
• Predictive analytics
• Advanced segmentation
• Account scoring
• Priority support

Full Audience Solutions

• Everything in Enhanced plan
• Native LinkedIn Ads targeting
• Audience building & activation
• Real-time signals (vs. daily)
• Complete API access
• Dedicated account manager
• Personalized training

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How to Combine Bombora and Derrick in Your Workflow

Bombora and data enrichment tools like Derrick are complementary and mutually reinforcing:

Recommended Workflow

Step 1: Identification (Bombora)

• Bombora detects accounts showing buying signals
• Identifies specific topics of interest
• Scores purchase intent intensity

Step 2: Enrichment (Derrick)

• Export company list identified by Bombora
• Use Derrick in Google Sheets to:
  • Find relevant decision-makers (LinkedIn profiles)
  • Enrich with professional emails (5 credits/email)
  • Add direct phone numbers if needed (150 credits/phone)

Step 3: Personalization

• Use Bombora insights (research topics) to personalize outreach
• Contextualize messages based on intent data

Step 4: Activation

• Launch email/LinkedIn campaigns with enriched lists
• Prioritize accounts with high intent scores

Benefits of This Approach

✅ Ultra-precise targeting: Bombora tells “who” and “when”, Derrick provides “how to contact” ✅ Optimized ROI: Focus enrichment efforts on genuinely interested accounts ✅ Controlled costs: Derrick ($10 to $192/month) vs. competitors ($300 to $1,000/month) ✅ Flexibility: Derrick credit rollover adapts to peaks identified by Bombora

💡 Pro tip: If Bombora detects 200 high-intent accounts in a given month, use Derrick LARGE plan (100K credits/$192) that month for massive enrichment, then switch back to SMALL+ the following months. Unused Derrick credits are preserved (unlimited rollover on paid plans).

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FAQ – Bombora Pricing Questions

How much does Bombora cost?
According to third-party data (FullEnrich, Zoftware, GrowJo), Bombora starts at approximately $25,000 to $30,000/year for the Basic Company Surge plan. Enhanced plans range from $50,000 to $100,000/year, and Full Audience Solutions exceed $100,000/year. Exact pricing depends on your specific needs and requires a custom quote.

Does Bombora have a free plan?
No, Bombora doesn’t offer a free plan or free trial. The tool primarily targets large B2B enterprises with substantial marketing budgets. Contracts are annual with minimum commitment.

Is Bombora pricing transparent?
No, Bombora uses a quote-based pricing model. No pricing grid is published on their website. You must contact the sales team to receive a custom quote based on your data volume, integrations, and support needs.

Can I pay Bombora monthly?
According to user reviews on G2 and TrustRadius, Bombora requires annual contracts. There’s no month-to-month payment option without commitment. Some financing platforms like Capchase offer to split the annual payment into monthly installments.

What are Bombora’s hidden costs?
Beyond the base contract, expect additional costs for: advanced integrations (LinkedIn Ads, data warehouses), custom API access, extended training, and strategic consulting. According to FullEnrich, these add-ons “can quickly escalate costs beyond initial pricing expectations.”

Is Bombora suitable for startups and SMBs?
Most user reviews indicate Bombora is “very expensive for small businesses.” One TrustRadius reviewer notes: “I think it is costly for a small firm to implement.” The tool is primarily designed for mid-market and enterprises with significant marketing budgets.

How does Bombora’s CPM model work?
For certain features (audience solutions, ad targeting), Bombora charges on a CPM basis (cost per thousand impressions or data points). According to Zoftware, CPM rates generally range from $1.50 to $3.00 per 1,000 accessible impressions/data points.

Can I combine Bombora with other tools?
Yes, and it’s actually recommended. Bombora integrates with most CRMs (Salesforce, HubSpot), MAPs (Marketo, Eloqua), and B2B lead generation tools. For contact enrichment (emails, phones), combine Bombora with a dedicated tool like Derrick to optimize your stack and costs.

What’s the difference between Bombora and traditional enrichment tools?
Bombora provides intent data (buying intent signals) at the company level. Enrichment tools like Derrick, Hunter, or Apollo provide contact data (emails, phones) at the individual level. Both are complementary: Bombora tells you “which companies are interested now,” enrichment tools tell you “how to contact decision-makers in those companies.” Learn more about intent marketing in our complete guide.

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Is Bombora Worth the Price?

Who Bombora is relevant for:

• ✅ Large B2B enterprises (100+ employees)
• ✅ Long sales cycles (3-12 months)
• ✅ ABM (Account-Based Marketing) strategies
• ✅ Marketing budgets > $100K/year
• ✅ Dedicated teams to leverage the data

Who Bombora is probably too expensive for:

• ❌ Early-stage startups (< 50 employees)
• ❌ Short sales cycles (< 1 month)
• ❌ Limited marketing budgets (< $50K/year)
• ❌ Sales teams of 1-5 people
• ❌ Primary need = finding emails/phones (not intent data)

Alternative for SMBs: If your primary need is contact enrichment (not intent data), tools like Derrick offer 100x more accessible pricing ($10 to $192/month vs. $2,000 to $8,000/month for Bombora).

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Article updated December 2026 | Sources: FullEnrich, Zoftware, GrowJo, G2, TrustRadius, Vendr, user interviews 2026-2026.