B2B data glossary Definition

GDPR Compliance

GDPR compliance refers to the adherence to the General Data Protection Regulation, a set of rules designed to protect the privacy and personal data of individuals within the European Union.

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Definition

Definition: GDPR Compliance

GDPR Compliance: GDPR compliance refers to the adherence to the General Data Protection Regulation, a set of rules designed to protect the privacy and personal data of individuals within the European Union. Achieving GDPR compliance is crucial for businesses engaged in digital marketing and sales automation, as it governs how personal data is collected, processed, and stored. The regulation mandates that companies implement robust data protection measures, obtain clear consent for data collection, and provide individuals with the right to access and delete their data. This ensures transparency and builds trust with customers, which is essential for brand reputation and customer loyalty. Non-compliance can lead to substantial fines, making it imperative for businesses to align their data practices with GDPR requirements. For data enrichment platforms such as Derrick, ensuring GDPR compliance not only safeguards user data but also enhances the quality and reliability of data-driven insights.

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Example

Example of GDPR Compliance

For example, when a B2B software company collects email addresses through a lead generation form, GDPR compliance requires them to clearly explain how this data will be used, obtain explicit consent with an unticked checkbox, and provide an easy way to unsubscribe from communications. The company must also maintain records of this consent, implement security measures to protect the stored email addresses, and establish processes for fulfilling data subject requests-such as when a prospect asks to see what information is held about them or requests complete deletion of their data. If the company uses a data enrichment provider such as Derrick to enrich this lead data with additional business information, both companies must have appropriate data processing agreements in place and ensure the enrichment process respects the original consent parameters.

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From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

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I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
Start enriching LinkedIn profiles today

Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

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100 credits free every month
1 credit per LinkedIn profile imported
5 credits per email found (paid plans)