B2B data glossary Definition

Lead Enrichment Software

Lead enrichment software enhances the quality of sales and marketing data by supplementing existing lead information with additional, relevant data points.

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Part 1 / 3

Definition

Definition: Lead Enrichment Software

Lead Enrichment Software: Lead enrichment software enhances the quality of sales and marketing data by supplementing existing lead information with additional, relevant data points. Lead enrichment software plays a crucial role in digital marketing and sales automation by transforming basic lead data into comprehensive profiles. This software aggregates data from multiple sources, such as social media, public records, and proprietary databases, to provide a fuller picture of a potential customer. The enriched data can include insights such as job titles, company size, industry, and social media profiles. By utilizing lead enrichment, companies can prioritize high-value leads, tailor marketing strategies, and ensure sales teams have all the information needed to engage effectively. This leads to more personalized interactions, higher conversion rates, and improved customer relationships. In a competitive market, having enriched, actionable lead data is essential for targeting the right prospects and optimizing marketing and sales efforts.

Part 2 / 3

Example

Example of Lead Enrichment Software

For example, imagine a B2B software company that captures leads through a website form where visitors only provide their name and email address. Their lead enrichment software automatically enhances these basic details by adding the prospect's company information, industry, company size, annual revenue, technology stack, and recent funding rounds. When a sales representative follows up with "Sarah from XYZ Corp," instead of going in blind, they already know Sarah is the VP of Operations at a mid-sized healthcare technology company that recently received Series B funding and uses complementary software products. This contextual intelligence allows the rep to tailor their conversation specifically to Sarah's needs and pain points, referencing relevant case studies from similar healthcare organizations and positioning their solution in the context of Sarah's existing tech infrastructure-dramatically increasing the chances of meaningful engagement and eventual conversion.

Why teams choose Derrick.

Powerful features that save time and boost your sales pipeline.

ENRICHMENT

100+ data points on companies & leads.

AI POWERED

Built-in AI, no separate subscription.

FOUR SURFACES

The web app, Google Sheets, your AI assistant, or the API.

BEST VALUE

Same quality data, for a fraction of the cost.

From a search to a campaign, in one place

The four steps Derrick covers in the web app, and the features behind each one.

Data-Enrichment

Find exactly what you need with our comprehensive workflow library.

I want to find

email addresses

Work addresses, checked before they land in your sequence.

From a lead email, a LinkedIn profile URL, a full name … 6 ways See the guide → I want to find

phone numbers

Direct dials and company lines, not a switchboard.

From a LinkedIn profile URL, a full name, a lead email … 10 ways See the guide → I want to find

LinkedIn profile data

The right profile, plus what it says: title, tenure, skills.

From a LinkedIn profile URL, a lead email, a full name … 27 ways See the guide → I want to find

company data

Name, headcount, location, website, funding.

From a company name, a LinkedIn company URL, a company website … 68 ways See the guide → I want to find

LinkedIn company data

A company page read in full: industry, size, followers.

From a LinkedIn profile URL, a LinkedIn company URL, a lead email … 46 ways See the guide → I want to find

website technology

The CMS, the CRM, the analytics a site runs on.

From a company contact email, a company website, a LinkedIn company URL … 22 ways See the guide →
Start enriching LinkedIn profiles today

Open the Derrick web app, import a LinkedIn search or your own list, nothing to install. The free plan gives you 100 credits every month, no credit card.

Try the app free
or use it in
Google Sheets
Claude
API
100 credits free every month
1 credit per LinkedIn profile imported
5 credits per email found (paid plans)