Updated

Dealfront vs Leadinfo vs Derrick: Which Is Better in 2026?

Short answer
Dealfront vs Leadinfo vs Derrick: Dealfront is a eu b2b data · visitor id · crm sync, Leadinfo is a smb account-id · benelux + dach · self-serve. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Dealfront or Leadinfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Dealfront or Leadinfo for outreach.

Dealfront is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Dealfront's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Dealfront vs Leadinfo vs Derrick at a glance

Dealfront

  • Starting price: €99/month (WVI entry, monthly billing) — €141 is annual total for smallest tier
  • Free plan: Free forever (limited features)
  • Founded: 2022 (Echobot + Leadfeeder merger via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
  • HQ: Helsinki, Finland · Karlsruhe, Germany
4.4/5 G2 4.3/5 Capterra

Leadinfo

  • Starting price: €69/month
  • Free plan: 14-day free trial
  • Founded: 2017
  • HQ: Rotterdam, Netherlands
4.4/5 G2 4.3/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Dealfront and Leadinfo

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Sheet-native workflows : no export, no import, no friction

Both Dealfront and Leadinfo make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

02

One price for unlimited rows : $10/month total

Pricing comparison : Dealfront from €141/month, Leadinfo from €69/month, Derrick at $10/mo flat. Note the unit — both Dealfront and Leadinfo either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.

03

AI-agent ready : Derrick speaks the Model Context Protocol

The AI-agent stack in 2026 looks different : Claude calls MCP-enabled tools directly, no glue code. Derrick was built MCP-native from day one. Pairing Dealfront or Leadinfo with an AI agent still means setting up Zapier flows, parsing JSON responses, and handling rate limits manually.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Dealfront, Leadinfo, and Derrick each genuinely win.

What Dealfront does better

  • Deepest EU B2B firmographics in the market
  • GDPR-first architecture without the compromises
  • Product-modular pricing fits real-world buying patterns
Read full Dealfront review →

What Leadinfo does better

  • Cheapest serious visitor-ID tier in the category
  • Best-in-class Benelux + DACH coverage
  • Clean self-serve onboarding without sales calls
Read full Leadinfo review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Dealfront Leadinfo Derrick
Starting price (monthly) €99/month (WVI entry, monthly billing) — €141 is annual total for smallest tier €69/month €0 (free) · €9/mo paid
Annual cost (base) ~€1,188/yr ~€828/yr €0/yr free · ~€108/yr paid
Free plan? Free forever (limited features) 14-day free trial ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Dealfront vs Leadinfo vs Derrick: full feature comparison

Dealfront Derrick App Leadinfo
Entry price€141/month$10/mo flat€69/month
Free planYes (limited)14-day full trial14-day free trial
Best forEU mid-market B2B teamsSheet-native enrichmentSMB EU visitor-ID workflows
Category positioningB2B sales intelligenceSpreadsheet-native B2B dataVisitor identification
G2 rating4.4/54.4/5
Founded2022 (Echobot + Leadfeeder merger)20222017
Email accuracy / verificationStandardReal-time, includedStandard
Phone-number coverageAvailable via providersVia integrated providersAvailable via providers
Match rate (B2B traffic)25-40%N/A — data not visitor IDBest-in-class (Dutch heritage)
Geographic coverageBest-in-class (DACH + Nordics)Via integrated providersGlobal
Works natively in Google Sheets
Per-row pricing (no credit caps)
MCP-ready for AI / LLM agents
Pricing in a nutshell

Dealfront vs Leadinfo vs Derrick pricing breakdown

Migration Guide

How to switch from Dealfront to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Dealfront, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Dealfront if…

  • You specifically need eu mid-market b2b teams
  • Deepest EU B2B firmographics in the market
  • GDPR-first architecture without the compromises
  • You're already invested in the Dealfront ecosystem
Read full Dealfront review →

Pick Leadinfo if…

  • You specifically need smb eu visitor-id workflows
  • Cheapest serious visitor-ID tier in the category
  • Best-in-class Benelux + DACH coverage
  • You're already invested in the Leadinfo ecosystem
Read full Leadinfo review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Dealfront vs Leadinfo

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Dealfront vs Leadinfo: when does each fit best?

+
Dealfront is positioned as b2b sales intelligence for eu mid-market b2b teams. Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. These are different category bets — Dealfront for B2B contact data, Leadinfo for visitor identification. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Dealfront at 4.4/5 and Leadinfo at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.

How do Dealfront and Leadinfo pricing actually compare in 2026?

+
Dealfront entry-paid tier : Connect (Prospecting) at €141/month. Next tier up is Engage (Visitor ID) (€399/month). Dealfront's free tier : Free forever (limited features). Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

What's the biggest reason to pick Dealfront over Leadinfo?

+
Deepest EU B2B firmographics in the market. The Echobot side brings registry-grade data on 19M+ EU companies — financials, ownership, tech stack, employee count, founding year, all from public registries and verified sources. DACH and Nordics coverage is unmatched by Apollo, Cognism, or ZoomInfo. (Source : Klaus M., Sales Director (German SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Dealfront is the right pick over Leadinfo.

What's the biggest reason to pick Leadinfo over Dealfront?

+
Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Leadinfo is the right pick over Dealfront.

Can Derrick replace both Dealfront and Leadinfo?

+
Dealfront (b2b sales intelligence) and Leadinfo (visitor identification) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Dealfront and Leadinfo rather than replacing them outright.

Beyond Dealfront and Leadinfo, what other tools should I evaluate?

+
Four other tools in the same competitive set worth evaluating : Cognism, Apollo, Dropcontact, Kaspr. Each has its own positioning trade-off versus Dealfront and Leadinfo — Cognism typically appears as a direct competitor on G2 review pages, with Apollo, Dropcontact, Kaspr as adjacent picks for different team sizes or use cases. Each tool's full review on this site has the deep trade-off matrix — start there before shortlisting.
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