ABM tools like Factors.AI command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Factors.AI's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Factors.AI's value before committing $40k+/year.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
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CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Both Factors.AI and Warmly make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.
Factors.AI ($399/month) and Warmly ($10,000/year) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Factors.AI and Warmly need either a custom integration or a Zapier middleman for the same workflow.
We're upfront - every tool has strengths. Here's where Factors.AI, Warmly, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Factors.AI | Warmly | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free (paid Basic / Growth / Enterprise quote-only post-2026 restructure) | $10,000/year | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€24,312/yr | ~€120/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free permanent tier (5K MTUs / 200 companies / 3 seats — was 14-day trial in 2024) | Free tier (limited deanon) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Factors.AI | Derrick App | Warmly | |
|---|---|---|---|
| Entry price | $399/month | $10/mo flat | $10,000/year |
| Free plan | Free 14-day trial | 14-day full trial | Free tier (limited deanon) |
| Best for | Mid-market AI-first ABM | Sheet-native enrichment | Revenue teams on signal-based outbound |
| Category positioning | Account-Based Marketing (ABM) | Spreadsheet-native B2B data | Signal-based revenue platform |
| G2 rating | 4.6/5 | — | 4.6/5 |
| Founded | 2020 | 2022 | 2020 |
| Intent data source | Bundled / third-party | External integrations | Bombora + first-party (mid-tier) |
| Account scoring | Available on Growth ($899+) | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Account-Based Marketing (ABM) Free (paid Basic / Growth / Enterprise quote-only post-2026 restructure)
Best for: Mid-market AI-first ABM
For mid-market ai-first abm, Factors.AI account-based marketing (abm) starts at $399/month. Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the Factors.AI pricing page below.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Signal-based revenue platform $10,000/year
Best for: Revenue teams on signal-based outbound
Signal-based revenue platform category : Warmly entry tier is $10,000/year. Best-for : revenue teams on signal-based outbound. See the complete Warmly pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Factors.AI, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
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