Updated

Factors.AI vs Warmly vs Derrick: Which Is Better in 2026?

Short answer
Factors.AI vs Warmly vs Derrick: Factors.AI is a ai-first abm · attribution · predictive scoring, Warmly is a web deanonymization · intent · live chat orchestration. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Factors.AI or Warmly) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Factors.AI or Warmly for outreach.

ABM tools like Factors.AI command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Factors.AI's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Factors.AI's value before committing $40k+/year.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Factors.AI vs Warmly vs Derrick at a glance

Factors.AI

  • Starting price: Free (paid Basic / Growth / Enterprise quote-only post-2026 restructure)
  • Free plan: Free permanent tier (5K MTUs / 200 companies / 3 seats — was 14-day trial in 2024)
  • Founded: 2020
  • HQ: Bangalore, India · Wilmington, Delaware, USA
4.6/5 G2 4.5/5 Capterra

Warmly

  • Starting price: $10,000/year
  • Free plan: Free tier (limited deanon)
  • Founded: 2020
  • HQ: San Francisco, USA
4.6/5 G2 4.5/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Factors.AI and Warmly

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Skip the dashboard — enrich straight from formulas

Both Factors.AI and Warmly make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.

02

Flat $10/month pricing — no credit walls

Factors.AI ($399/month) and Warmly ($10,000/year) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

03

AI-agent ready : Derrick speaks the Model Context Protocol

In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Factors.AI and Warmly need either a custom integration or a Zapier middleman for the same workflow.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Factors.AI, Warmly, and Derrick each genuinely win.

What Factors.AI does better

  • AI predictive scoring without enterprise pricing
  • Multi-touch attribution bundled with ABM
  • Product velocity is high — ships features monthly
Read full Factors.AI review →

What Warmly does better

  • Speed-to-respond is genuinely different from ABM dashboards
  • Coworker AI converts identified visitors to meetings
  • Product velocity is high — features ship monthly
Read full Warmly review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Factors.AI Warmly Derrick
Starting price (monthly) Free (paid Basic / Growth / Enterprise quote-only post-2026 restructure) $10,000/year €0 (free) · €9/mo paid
Annual cost (base) ~€24,312/yr ~€120/yr €0/yr free · ~€108/yr paid
Free plan? Free permanent tier (5K MTUs / 200 companies / 3 seats — was 14-day trial in 2024) Free tier (limited deanon) ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Factors.AI vs Warmly vs Derrick: full feature comparison

Factors.AI Derrick App Warmly
Entry price$399/month$10/mo flat$10,000/year
Free planFree 14-day trial14-day full trialFree tier (limited deanon)
Best forMid-market AI-first ABMSheet-native enrichmentRevenue teams on signal-based outbound
Category positioningAccount-Based Marketing (ABM)Spreadsheet-native B2B dataSignal-based revenue platform
G2 rating4.6/54.6/5
Founded202020222020
Intent data sourceBundled / third-partyExternal integrationsBombora + first-party (mid-tier)
Account scoringAvailable on Growth ($899+)Via LLM in SheetsAvailable
Works natively in Google Sheets
Per-row pricing (no credit caps)
MCP-ready for AI / LLM agents
Pricing in a nutshell

Factors.AI vs Warmly vs Derrick pricing breakdown

Migration Guide

How to switch from Factors.AI to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Factors.AI, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Factors.AI if…

  • You specifically need mid-market ai-first abm
  • AI predictive scoring without enterprise pricing
  • Multi-touch attribution bundled with ABM
  • You're already invested in the Factors.AI ecosystem
Read full Factors.AI review →

Pick Warmly if…

  • You specifically need revenue teams on signal-based outbound
  • Speed-to-respond is genuinely different from ABM dashboards
  • Coworker AI converts identified visitors to meetings
  • You're already invested in the Warmly ecosystem
Read full Warmly review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Factors.AI vs Warmly

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Factors.AI vs Warmly: when does each fit best?

+
Factors.AI is positioned as account-based marketing (abm) for mid-market ai-first abm. Warmly is positioned as signal-based revenue platform for revenue teams on signal-based outbound. These are different category bets — Factors.AI for ABM + intent data, Warmly for signal-based revenue. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Factors.AI at 4.6/5 and Warmly at 4.6/5 — both products work, the deciding factor is workflow fit, not product quality.

How do Factors.AI and Warmly pricing actually compare in 2026?

+
Factors.AI entry-paid tier : Starter at $399/month. Next tier up is Growth ($899-$1,200/month). Factors.AI's free tier : Free 14-day trial. Warmly entry-paid tier : AI Web-Deanonymization (Starter) at $10,000/year (or $3,250/quarter). Next tier up is Data + Signals ($15,000-$20,000/year). Warmly's free tier : Free tier (limited deanon). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.

What's the biggest reason to pick Factors.AI over Warmly?

+
AI predictive scoring without enterprise pricing. Predictive in-market account scoring (ML models trained on customer data) is typically a 6sense-only feature at $50K+/year. Factors.AI delivers similar predictive depth at $899-$1,200/month — meaningful difference for mid-market teams that want the AI without the commit. (Source : Mei C., Head of RevOps, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Factors.AI is the right pick over Warmly.

What's the biggest reason to pick Warmly over Factors.AI?

+
Speed-to-respond is genuinely different from ABM dashboards. Most account-ID tools surface signal in a dashboard you check daily or weekly. Warmly fires the signal into Slack, sequences, and chat instantly. Reviewers consistently cite this as the deciding factor versus 6sense + Leadfeeder. (Source : Mei C., RevOps Lead, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Warmly is the right pick over Factors.AI.

Can Derrick replace both Factors.AI and Warmly?

+
Factors.AI (account-based marketing (abm)) and Warmly (signal-based revenue platform) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Factors.AI and Warmly rather than replacing them outright.

Beyond Factors.AI and Warmly, what other tools should I evaluate?

+
Four other tools in the same competitive set worth evaluating : 6sense, Demandbase, Rollworks, Leadfeeder. Each has its own positioning trade-off versus Factors.AI and Warmly — 6sense typically appears as a direct competitor on G2 review pages, with Demandbase, Rollworks, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
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