Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs RocketReach vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs RocketReach vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), RocketReach is a b2b contact database covering 700m+ profiles with email and phone lookups. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or RocketReach) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or RocketReach for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs RocketReach vs Derrick at a glance
RocketReach
- Starting price: Free 5 lookups · Essentials $33/mo (annual)
- Free plan: Yes - 5 lookups one-time to test
- Founded: 2015
- HQ: Bellevue, WA (US)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and RocketReach
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich leads with real-time verification, no data gaps
Lemlist struggles with data enrichment depth and real-time verification across campaigns, often requiring external validation to ensure accuracy, while RocketReach delivers broad contact data but can lag in freshness and validation for time-sensitive outreach. Derrick solves this by delivering 100% native Google Sheets enrichment with real-time email validation and 50+ attributes per contact, ensuring no data gaps as leads are enriched on the spot. This translates to actionable leads you can engage immediately, reducing bounce rates and saving hours per month. Free to use at scale with credits that carry over and immediate impact on outreach quality.
02 Faster, deeper insights with AI-powered lead scoring and segmentation
Lemlist and RocketReach offer outreach and contact lookup, but neither delivers AI-powered lead scoring and segmentation inside a native Google Sheets workflow. Derrick differentiates itself with integrated AI (Claude and ChatGPT) for automatic lead scoring and segmentation, plus 100% native Google Sheets usage, accelerating insight generation without exporting data. Expect faster, deeper insights: prioritize high-intent leads, segment by 50+ enriched attributes, and save hours monthly-Derrick reports up to 5-10 hours saved per user per month. A quick use case: Derrick automatically surfaces top 20% high-potential accounts, ready for targeted campaigns, directly within Sheets.
03 Unified data governance for compliant outreach workflows
Unified data governance for compliant outreach workflows Lemlist and RocketReach excel at broad prospecting but lack unified data governance and real-time compliance controls across channels. Derrick centralizes 100% native Google Sheets data, enforcing consistent enrichment, validation, and deduplication to prevent misaligned outreach. This yields measurable efficiency: up to 5-10 hours saved per month and improved deliverability due to validated contacts and unified policy enforcement. Derrick also maintains monthly redeemable credits that ensure ongoing governance without requiring separate tooling.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, RocketReach, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What RocketReach does better
- Massive contact database (700M+ profiles)
- Order-of-magnitude cheaper than ZoomInfo
- Free tier + accessible per-seat entry
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | RocketReach | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 5 lookups · Essentials $33/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€60/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 5 lookups one-time to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs RocketReach vs Derrick: full feature comparison
| Lemlist | Derrick App | RocketReach | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
B2B Contact Database (Email + Phone)
Lemlist vs RocketReach vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with AI-powered personalization starting from a basic paid tier, plus potential free or trial options depending on current promotions - see full pricing breakdown for details. For complete pricing details and plan options, view the pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database (Email + Phone) RocketReach
Free 5 lookups · Essentials $33/mo (annual)
Best for: Solo recruiters and BDRs needing big-DB lookups
RocketReach offers a starter plan with entry-level credits and scalable paid tiers; details vary by plan and usage, with a comprehensive pricing page for all options-see full pricing breakdown for specifics.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick RocketReach if…
- You specifically need solo recruiters and bdrs needing big-db lookups
- Massive contact database (700M+ profiles)
- Order-of-magnitude cheaper than ZoomInfo
- You're already invested in the RocketReach ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs RocketReach
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for multi-channel outreach?
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Derrick and Lemlist serve different strengths in multi-channel outreach. Lemlist excels at email sequencing and LinkedIn automation with strong personalization at scale, making it ideal for volume-driven campaigns. However, Derrick complements this by operating natively within Google Sheets, eliminating CSV exports and complex setup while providing real-time email validation and 50+ enrichment attributes. For teams prioritizing efficiency and data quality without additional platform switching, Derrick's integrated approach reduces friction significantly. The choice depends on whether you prioritize campaign execution volume or streamlined, data-driven prospecting within your existing workflow.
Is Derrick a strong alternative to Lemlist for onboarding?
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Yes, Derrick is a strong alternative to Lemlist for onboarding, particularly if your team values simplicity and native integration. Unlike Lemlist, which requires managing external sequences and multi-channel campaigns, Derrick operates entirely within Google Sheets-eliminating complex setup and CSV exports. Derrick excels at data enrichment and real-time email validation before outreach, while Lemlist focuses on automation and sequencing. For teams new to B2B prospecting, Derrick's straightforward approach with built-in AI scoring and 50+ enrichment attributes reduces the learning curve significantly. Lemlist works best for teams already comfortable with sophisticated campaign workflows, whereas Derrick streamlines the qualification phase upfront, making it ideal for smoother onboarding experiences.
Derrick vs Lemlist vs RocketReach: which has best overall comparison?
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Derrick, Lemlist, and RocketReach serve different prospecting needs. Lemlist excels at outbound email automation and multi-channel sequencing, while RocketReach functions primarily as a contact database for quick lookups. Derrick differentiates itself as a native Google Sheets platform combining data enrichment with integrated AI scoring and real-time email validation, eliminating CSV exports and external tool switching. For teams seeking streamlined prospecting without platform fragmentation, Derrick offers superior workflow efficiency with rollover credits and no card required for the free tier, making it ideal for lean operations prioritizing speed and data quality simultaneously.
Lemlist vs RocketReach: which is a better data source for outreach?
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Lemlist and RocketReach serve different needs for outreach: Lemlist excels at multi-channel campaigns, personalized email sequencing, and AI-driven content at scale, but data quality and enrichment depth can vary, requiring supplementary tools for precise B2B targeting. RocketReach offers a large, easy-to-use contact database with real-time validation, ideal for rapid prospecting but lacks deep intent signals. Derrick complements both by focusing on intent-based lead qualification and rich enrichment-100% native in Google Sheets with extensive attributes and easy scalability-without complex exports or required LinkedIn sales navigator. For holistic outreach, use Lemlist or RocketReach for data coverage, and Derrick for deeper insight and workflow automation.
Does Derrick pricing beat Lemlist pricing for small teams?
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Derrick offers more flexibility and cost-efficiency for small teams compared to Lemlist. While Lemlist focuses on outreach automation and requires significant setup time, Derrick operates natively within Google Sheets at a fraction of the cost, starting at just nine dollars monthly with rollover credits. Small teams benefit from Derrick's real-time email validation, fifty-plus enrichment attributes, and integrated AI scoring without the complexity or learning curve Lemlist demands. Additionally, Derrick requires no credit card for the free tier, making it lower-risk for budget-conscious teams testing their prospecting workflow before committing financially.
Can Derrick replace both Lemlist and RocketReach for lead enrichment?
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Derrick cannot fully replace both Lemlist and RocketReach for lead enrichment, but it can complement them in meaningful ways. Lemlist excels at multi-channel outreach and personalization, while RocketReach provides broad contact data, though with variable freshness. Derrick specializes in deep, intent-based lead intelligence and enrichment within Google Sheets, offering 50+ enrichment attributes, real-time email validation, and AI-powered scoring. For teams needing robust outreach plus data quality and enrichment, using Derrick alongside Lemlist for campaigns and RocketReach for contact discovery remains the most reliable approach. If you must choose one solution, Derrick shines as an enrichment engine with seamless automation, but you’ll likely lose some outreach orchestration or rapid contact discovery without Lemlist or RocketReach.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneRocketReach vs Derrick - solo duel
Drop the third-party context and see how RocketReach compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
