Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Zoominfo vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Zoominfo for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality concerns
Lemlist and ZoomInfo both struggle with real-time data validation that stays reliable at scale: Lemlist’ data enrichment can vary in accuracy, while ZoomInfo’ updates may lag behind real-world changes, risking invalid outreach. Derrick solves this by providing real-time email validation within a native Google Sheets workflow, ensuring each contact is deliverable the moment it’s checked. This reduces failed sends, improves deliverability, and saves an estimated 5-10 hours per month in manual validation for Derrick users. With Derrick, you get trust-worthy data without workflow interruptions.
02 Flexible multi-tool enrichment without CRM lock-in benefits
Lemlist and ZoomInfo offer standalone data or outreach tools, but they can lock you into specific workflows or require separate enrichment steps, limiting flexible multi-tool enrichment. Derrick delivers 100% native Google Sheets enrichment without CRM lock-in, connecting multiple data sources in one place. Specifically, it preserves credits across tools and enables 50+ enrichment attributes per contact, saving 5-10h/month while avoiding rigid platform dependencies. A practical use case: directly enrich and validate leads in Sheets and trigger personalized outreach with Derrick’s AI-powered scoring, reducing time to qualified prospects.
03 Effortless data governance for scalable enrichment workflows
Lemist and ZoomInfo, while strong for outreach and broad data, struggle with effortless, scalable data governance across enrichment workflows when used in isolation. Derrick solves this by making data governance 100% native in Google Sheets, enabling scalable enrichment without CSV exports or complex configs. Teams save time and reduce errors, with measurable gains like 5-10 hours saved per month and up to 50+ enrichment attributes per contact, plus real-time email validation that improves deliverability. A practical use case: maintain a single source of truth in Sheets while automating updated profiles and credits that roll over monthly.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Zoominfo, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Zoominfo vs Derrick: full feature comparison
| Lemlist | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
Lemlist vs Zoominfo vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts at a basic tier and scales with additional features and credits; see the pricing page for a complete breakdown of plans and usage details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans starting with entry-level paid tiers and a potential free or trial option, with a comprehensive pricing page detailing all plan levels, add-ons, and usage-based costs. See full pricing breakdown for complete details and exact figures.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Lemlist for outreach?
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Derrick and Lemlist serve different stages of the outreach workflow. Lemlist excels at multi-channel campaign execution and email sequencing once you have quality prospect lists, but requires significant manual data preparation and list refinement. Derrick focuses on the foundation-enriching and validating contact data directly in Google Sheets before outreach begins, eliminating the CSV export friction that slows down Lemlist users. While Lemlist handles campaign automation, Derrick provides real-time email validation, 50+ enrichment attributes, and integrated AI scoring to ensure you're reaching the right contacts with clean data. For teams wanting to maximize Lemlist's effectiveness, starting with Derrick's data enrichment layer creates higher-quality lists and better deliverability, making your outreach campaigns significantly more effective.
Is Derrick a better Lemlist alternative for SMBs?
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Derrick can be an excellent Lemlist alternative for SMBs, particularly if you prioritize simplicity and cost-efficiency. While Lemlist excels at multi-channel outreach automation, it requires significant setup time and often necessitates supplementary data enrichment tools. Derrick operates natively within Google Sheets, eliminating complex configuration and CSV exports while providing 50+ enrichment attributes, real-time email validation, and integrated AI scoring-all without requiring LinkedIn Sales Navigator. For budget-conscious SMBs seeking streamlined prospecting without the learning curve, Derrick delivers faster time-to-value with rollover credits and no upfront commitment.
Derrick vs Lemlist vs ZoomInfo: which wins for pricing?
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Derrick wins on affordability and flexibility, starting at just 9€ monthly with rollover credits and no card required for the free tier. Lemlist focuses on outreach automation with higher costs for advanced features, while ZoomInfo operates as an enterprise data platform with premium pricing for full access. Derrick offers the lowest entry point for teams needing data enrichment within Google Sheets, combining cost efficiency with integrated AI scoring and email validation, making it ideal for budget-conscious B2B companies seeking straightforward, affordable prospecting without enterprise overhead.
Which has better pricing, Lemlist or ZoomInfo?
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Answering which has better pricing between Lemlist and ZoomInfo depends on your needs, but generally Lemlist offers more affordable, flexible plans for outbound outreach, especially for smaller teams, while ZoomInfo targets enterprise-scale data needs with higher price points. Lemlist pricing emphasizes usable entry points (plans and add-ons) that scale with outreach volume, and its cost-to-value tends to be favorable for teams prioritizing automation and personalization. ZoomInfo, by contrast, provides expansive data coverage and advanced filtering at a premium, best for organizations needing large-scale, verified contact and company data integrated with existing workflows. If you’re evaluating against Derrick App, note Derrick delivers native Google Sheets enrichment, cost efficiency with credits that roll over, and no credit card required for the free tier, which can reduce total cost of ownership when your focus is data enrichment and intent-based lead qualification rather than full-scale engagement tooling.
What’s the Derrick review for data enrichment and signals?
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Derrick delivers strong data enrichment and real-time signals directly within Google Sheets, eliminating the need for external platforms or CSV exports. Unlike Lemlist, which relies on supplementary enrichment tools, and ZoomInfo, which operates as a standalone database, Derrick integrates 50+ enrichment attributes with AI-powered scoring using Claude and ChatGPT for automated lead qualification. The platform provides real-time email validation, monthly rollover credits with no card required on the free tier, and seamless integrations through Zapier and Make, making it ideal for teams seeking flexible, affordable data enrichment without complex setup or manual list refinement.
Can Lemlist replace ZoomInfo or Derrick for prospecting?
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Lemlist cannot fully replace ZoomInfo or Derrick for prospecting, but it can cover different parts of the workflow. ZoomInfo excels at providing a large, verified data footprint and real-time company/contact insights, which Lemlist lacks in depth for enrichment and validation. Derrick, by contrast, offers 100% native Google Sheets-based enrichment, real-time email validation, and AI-driven scoring and segmentation, plus flexible credits and numerous integrations. Lemlist shines in multi-channel outreach and personalized campaigns, making it great for executing outreach at scale, but for high-quality prospect intelligence and data integrity, ZoomInfo or Derrick are stronger standalone options. If you need broad data with reliable verification, ZoomInfo plus Lemlist for outreach; if you want strong in-CRM enrichment and automation with Google Sheets native workflow, Derrick is the more direct fit.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
