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Alternatives analysis

SimilarWeb Alternatives: Tested + Ranked 2026

For marketing + sales on traffic-defined icp, SimilarWeb is the default web traffic + competitive intelligence answer. But 6 alternatives exist for teams hitting pricing ceilings, geographic gaps, or stack misfit - Derrick App among them as the Sheet-native option from €9/month.

↓ See the comparison read our full SimilarWeb review →

Comparison table of SimilarWeb alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Typical use Starting price What it does differently
1
Derrick App Recommended
Native Google Sheets enrichment €9/month (MINI) The Native Google Sheets Alternative
2
BuiltWith
Sales teams targeting tech-stack ICP $50/month (per-tech filter) BuiltWith is the deepest tech-stack intelligence platform - 700K+ technologies tracked across 670M+ websites.
3
Wappalyzer
Basic tech-stack lookups $250/month Wappalyzer is a lightweight tech-stack detection tool - free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.
4
Apollo
SMB & mid-market outbound Free / $49/seat/mo All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.
5
ZoomInfo
Enterprise US sales orgs ~$15K/yr (3 seats min) The largest US B2B contact database with the strongest mobile-phone coverage in the category.
6
HG Insights
Enterprise tech vendors with IT-spend ICP ~$40,000/year (custom) HG Insights is the enterprise tech-stack + IT-spend intelligence platform - tracks which technologies enterprise companies use AND how much they spend on each.
See the full breakdown of SimilarWeb alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks SimilarWeb's own starting price ($199/mo) so cheaper-than-SimilarWeb tools are unambiguous.

Derrick App
€9/mo
Apollo
$49/seat/mo
BuiltWith
$50/mo
Wappalyzer
$250/mo
ZoomInfo
$15K/yr
HG Insights
$40,000/yr

Head-to-head : SimilarWeb vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

SimilarWeb vs BuiltWith

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SimilarWeb vs Wappalyzer

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SimilarWeb vs Apollo

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SimilarWeb vs HG Insights

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The short answer. The six credible SimilarWeb alternatives in 2026 are : Derrick (€9/month, runs inside Google Sheets), BuiltWith ($50/month per tech filter), Wappalyzer ($250/month), Apollo (free tier, then $49 per seat per month), ZoomInfo (~$15,000/year, 3-seat minimum) and HG Insights (~$40,000/year, custom). SimilarWeb itself starts at $199/month for Pro and climbs past $14,000/year for Sales Intelligence, which is the reason most teams start looking. Pick on what you actually need : tech-stack targeting goes to BuiltWith or Wappalyzer, contact data and outbound go to Derrick or Apollo, enterprise IT-spend intelligence goes to HG Insights.

SimilarWeb is the industry-standard web traffic + competitive intelligence platform - 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap. Free tier with limited data, paid plans from $199/mo for Pro and $14K+/yr for Sales Intelligence. Best for marketing teams + sales targeting traffic-defined ICPs ; overkill for general prospecting.

If SimilarWeb isn't fitting (typically because of pricing climbs fast above the $199 entry tier, pricing scale, or stack misalignment), there are 6 credible 2026 alternatives worth shortlisting. This guide ranks them by price, feature depth, and ICP fit so you can shortcut the procurement comparison.

Featured alternative : Derrick App - the Sheet-native option from €9/month. The 6-option comparison below is structured to let you filter by budget, workflow, or geographic priority in under a minute.

The top 6 SimilarWeb alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From €9/month (MINI)

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs SimilarWeb

  • Lives in Google Sheets - no platform switching
  • from €9/month - credits that roll over, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
Try Derrick App free →
or use it directly in
Claude
or via API
  1. #2

    BuiltWith

    ★ 3.5/5

    BuiltWith is the deepest tech-stack intelligence platform - 700K+ technologies tracked across 670M+ websites.

    From $50/month (per-tech filter)
    Best for Sales teams targeting tech-stack ICP
  2. #3

    Wappalyzer

    ★ 3.2/5

    Wappalyzer is a lightweight tech-stack detection tool - free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.

    From $250/month
    Best for Basic tech-stack lookups
  3. #4

    Apollo

    ★ 4/5

    All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.

    From Free / $49/seat/mo
    Best for SMB & mid-market outbound
  4. #5

    ZoomInfo

    ★ 3.7/5

    The largest US B2B contact database with the strongest mobile-phone coverage in the category.

    From ~$15K/yr (3 seats min)
    Best for Enterprise US sales orgs
  5. #6

    HG Insights

    ★ 3.1/5

    HG Insights is the enterprise tech-stack + IT-spend intelligence platform - tracks which technologies enterprise companies use AND how much they spend on each.

    From ~$40,000/year (custom)
    Best for Enterprise tech vendors with IT-spend ICP

Advantages and disadvantages of leaving SimilarWeb

What you actually gain (and what you might lose) when switching off SimilarWeb to one of the alternatives above.

Why teams leave SimilarWeb

  • Pricing climbs fast above the $199 entry tier
  • Traffic estimates for small sites have high variance
  • Contact data on Sales Intelligence is weaker than Apollo / Cognism

What you might lose

Most-cited traffic data in the industry
SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative - which matters when you're presenting competitiv…
Marketing + sales use cases in one platform
Most competitors are either marketing-research or sales-prospecting. SimilarWeb bridges both - the same underlying data powers competitor benchmarking, keyword research, AND sales-prospecting lists by…
Traffic-shift signal is unique outbound trigger
Sales Intelligence surfaces companies whose web traffic recently grew 50%+, whose marketing investment shifted (e.g. "started running Google Ads last month"), or whose audience overlap with your custo…

BuiltWith

  • Deepest tech detection in the category
  • Historical tech adoption data unique to BuiltWith

Wappalyzer

  • Free Chrome extension is the industry reference
  • Clean tier pricing without per-feature complexity

Apollo

  • Massive 250M+ contact database
  • All-in-one stack at SMB price

ZoomInfo

  • Largest US contact database (100M+ verified)
  • #1 in 142 G2 Spring 2026 reports

How to choose your SimilarWeb alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at €9/month. Sheet-native, no per-seat fees, credits roll over.

See full profile ↓
Mini SDR on a budget

Apollo

Apollo starts at Free / $49/seat/mo - the lowest paid entry in this competitive set with workable feature surface for solo workflows.

See full profile ↓
Mid-market sales teams (50-500 employees)

Wappalyzer

Wappalyzer balances feature depth + mid-market pricing ($250/month) - good fit for teams with dedicated SDR + RevOps headcount.

See full profile ↓
Enterprise (500+ employees)

HG Insights

HG Insights delivers the deepest feature surface + enterprise procurement maturity in this set. Premium positioning at ~$40,000/year (custom).

See full profile ↓

By budget

  • < $50 / month Derrick App Apollo
  • $50-$200 / month BuiltWith
  • $200+ / month or custom Wappalyzer ZoomInfo HG Insights

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app BuiltWith Apollo ZoomInfo HG Insights
  • Chrome extension first Wappalyzer

By use case

  • Data enrichment Derrick App Apollo ZoomInfo
  • Tech intelligence BuiltWith Wappalyzer HG Insights

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) BuiltWith Wappalyzer Apollo
  • Enterprise (100+) ZoomInfo HG Insights

Verdict : which SimilarWeb alternative to pick

The right SimilarWeb alternative depends primarily on your use case + budget + workflow shape.

  • For Sheet-anchored workflows : Derrick App is the clear pick from €9/month. Pipeline lives in Sheets, enrichment happens via formulas, period.
  • For the lowest entry price : Apollo starts at Free / $49/seat/mo - fits tight budgets with workable feature surface for smb & mid-market outbound.
  • For closest head-to-head match : BuiltWith is the most direct comparable to SimilarWeb on positioning + price ($50/month (per-tech filter)).
  • For enterprise scale : platforms like Cognism, ZoomInfo, 6sense - built for 500+ employee orgs with dedicated RevOps headcount.

SimilarWeb is a defensible default for its ICP. These alternatives become relevant when a specific constraint (pricing, workflow shape, compliance posture, geographic coverage) tips the scale. Trial 2-3 candidates head-to-head before committing.

Key terms glossary

To understand tech-stack intelligence + technographic targeting concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : tech-stack detection, historical adoption data, IT-spend modeling, technographic targeting.

FAQ - Common questions about SimilarWeb alternatives

What is the best SimilarWeb alternative in 2026?
The best alternative depends on your use case. For Sheets-native enrichment, Derrick App (free plan, then €9/month). For web traffic + competitive intelligence similar to SimilarWeb, BuiltWith is the closest comparable on positioning + price. For the cheapest entry point, Apollo starts at Free / $49/seat/mo.

Is there a free SimilarWeb alternative?
Several alternatives offer free tiers : Derrick App (14-day trial), Apollo (Free forever with 10K credits), and Hunter (limited free tier). For perpetual free-tier evaluation, Apollo's free tier is the most generous in the broader web traffic + competitive intelligence category. Most paid alternatives start in the $10-50/month range for solo use.

How does SimilarWeb pricing compare to its alternatives?
SimilarWeb starts at $199/month. Comparable alternatives range from Free / $49/seat/mo (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price - factor in credit caps, seat fees, and bundled features per tier. Derrick App's 9 EUR/month entry plan is unique in giving you 4,000 credits to spend row by row directly in Google Sheets.

Can I switch from SimilarWeb to a Sheets-native tool?
Yes - Derrick App is built specifically for this migration. Export your data from SimilarWeb as CSV, paste into Google Sheets, and use Derrick's formulas (=DERRICK_EMAIL, =DERRICK_PHONE) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which SimilarWeb alternative is best for web traffic + competitive intelligence?
For pure web traffic + competitive intelligence use cases, BuiltWith is the closest like-for-like alternative. For broader feature coverage including web traffic + competitive intelligence + adjacent workflows, Apollo or Reply.io bundle more in one platform. For Sheets-native data workflows, Derrick App at €9/month replaces the data layer of any web traffic + competitive intelligence tool.

Keep researching SimilarWeb

Head-to-head SimilarWeb vs Derrick Side-by-side on features, pricing and data accuracy - SimilarWeb against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
In-depth review

Read our full SimilarWeb review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

SimilarWeb pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

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