SimilarWeb
- Starting price: $199/month
- Free plan: Free Chrome extension + limited web tool
- Founded: 2007
- HQ: Tel Aviv, Israel
Updated
SimilarWeb vs Wappalyzer vs Derrick: Which Is Better in 2026?
- Short answer
- SimilarWeb vs Wappalyzer vs Derrick: SimilarWeb is a traffic data · audience overlap · sales intelligence, Wappalyzer is a tech detection · chrome extension · lead lists. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than SimilarWeb or Wappalyzer) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with SimilarWeb or Wappalyzer for outreach.
SimilarWeb is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks SimilarWeb's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
SimilarWeb vs Wappalyzer vs Derrick at a glance
Wappalyzer
- Starting price: $250/month
- Free plan: Free Chrome extension
- Founded: 2008
- HQ: London, UK
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over SimilarWeb and Wappalyzer
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Built for teams whose pipeline runs in Sheets
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through SimilarWeb or Wappalyzer first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".
02 $10/mo flat — predictable spend, no overage shock
The total-cost-of-ownership math : at SimilarWeb's $199/month or Wappalyzer's $250/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.
03 Plug Derrick into Claude / ChatGPT via MCP — no glue code
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). SimilarWeb and Wappalyzer require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where SimilarWeb, Wappalyzer, and Derrick each genuinely win.
What SimilarWeb does better
- Most-cited traffic data in the industry
- Marketing + sales use cases in one platform
- Traffic-shift signal is unique outbound trigger
What Wappalyzer does better
- Free Chrome extension is the industry reference
- Clean tier pricing without per-feature complexity
- Detection depth sufficient for mainstream tech-stack ICPs
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| SimilarWeb | Wappalyzer | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $199/month | $250/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€2,388/yr | ~€3,000/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free Chrome extension + limited web tool | Free Chrome extension | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
SimilarWeb vs Wappalyzer vs Derrick: full feature comparison
| SimilarWeb | Derrick App | Wappalyzer | |
|---|---|---|---|
| Entry price | $199/month | $10/mo flat | $250/month |
| Free plan | Yes (limited) | 14-day full trial | Free Chrome extension |
| Best for | Marketing + sales on traffic-defined ICP | Sheet-native enrichment | Basic tech-stack lookups |
| Category positioning | Web traffic + competitive intelligence | Spreadsheet-native B2B data | Tech stack intelligence |
| G2 rating | 4.5/5 | — | 4.4/5 |
| Founded | 2007 | 2022 | 2008 |
| Technologies tracked | Standard | Via integrated providers | ~3,000 |
| Historical adoption data | Limited | N/A | Not available |
| Bundled contact data | Sales Intelligence — weaker than Apollo | Derrick search + enrich | Included but weaker quality |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Web traffic + competitive intelligence derrick
best value for money
Results first.
Discover Derrick →
Tech stack intelligence
SimilarWeb vs Wappalyzer vs Derrick pricing breakdown
Web traffic + competitive intelligence SimilarWeb
$199/month
Best for: Marketing + sales on traffic-defined ICP
SimilarWeb pricing entry sits at $199/month (web traffic + competitive intelligence). Sized for marketing + sales on traffic-defined icp. The detailed SimilarWeb pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Tech stack intelligence Wappalyzer
$250/month
Best for: Basic tech-stack lookups
Tech stack intelligence category : Wappalyzer entry tier is $250/month. Best-for : basic tech-stack lookups. See the complete Wappalyzer pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from SimilarWeb to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from SimilarWeb, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick SimilarWeb if…
- You specifically need marketing + sales on traffic-defined icp
- Most-cited traffic data in the industry
- Marketing + sales use cases in one platform
- You're already invested in the SimilarWeb ecosystem
Pick Wappalyzer if…
- You specifically need basic tech-stack lookups
- Free Chrome extension is the industry reference
- Clean tier pricing without per-feature complexity
- You're already invested in the Wappalyzer ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from SimilarWeb vs Wappalyzer
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
SimilarWeb vs Wappalyzer: when does each fit best?
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SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. Wappalyzer is positioned as tech stack intelligence for basic tech-stack lookups. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate SimilarWeb at 4.5/5 and Wappalyzer at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.
How do SimilarWeb and Wappalyzer pricing actually compare in 2026?
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SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. Wappalyzer entry-paid tier : Starter at $250/month. Next tier up is Pro ($450/month). Wappalyzer's free tier : Free Chrome extension. For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.
What's the biggest reason to pick SimilarWeb over Wappalyzer?
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Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, SimilarWeb is the right pick over Wappalyzer.
What's the biggest reason to pick Wappalyzer over SimilarWeb?
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Free Chrome extension is the industry reference. Millions of developers + sales reps have Wappalyzer's Chrome extension installed. It's the default tool for "what is this site running" — and it's free with no signup required. (Source : Mei C., Demand Gen, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Wappalyzer is the right pick over SimilarWeb.
Can Derrick replace both SimilarWeb and Wappalyzer?
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Both SimilarWeb and Wappalyzer compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside SimilarWeb or Wappalyzer. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond SimilarWeb and Wappalyzer, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : BuiltWith, Apollo, ZoomInfo, HG Insights. Each has its own positioning trade-off versus SimilarWeb and Wappalyzer — BuiltWith typically appears as a direct competitor on G2 review pages, with Apollo, ZoomInfo, HG Insights as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
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