6sense
- Starting price: Custom (~$25k/yr)
- Free plan: No (free trial only)
- Founded: 2013
- HQ: San Francisco, CA
Updated
6sense vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- 6sense vs Demandbase vs Derrick: 6sense is a predictive intent and account-based revenue, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than 6sense or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with 6sense or Demandbase for outreach.
ABM tools like 6sense command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks 6sense's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample 6sense's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
6sense vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over 6sense and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality gaps
Real-time validation without data quality gaps is where Derrick excels, especially when compared to 6sense and Demandbase, whose strength lies in account-level insights but can suffer from data completeness and contact-level accuracy gaps. Derrick delivers instant, real-time email validation and contact enrichment directly in Google Sheets, bridging the immediate data quality gap that 6sense and Demandbase may overlook in fast-moving outreach. This translates to measurable improvements in deliverability and faster qualification cycles, saving hours per week on data cleanup. With Derrick, teams keep every prospect detail current within a native Sheets workflow, enabling continuous, gap-free validation as you scale.
02 5-minute setup with no technical training required
Sixsense and Demandbase offer powerful ABM capabilities, but their setup often requires substantial training, specialized resources, and longer onboarding. Derrick provides a 5-minute setup with no technical training required by 100% native Google Sheets integration, eliminating CSV exports and complex configurations. This translates to immediate value: faster time-to-first-prospect and real-time enrichment accessible to non-technical users. Derrick’s approach delivers practical, tangible gains with minimal friction, so teams can start prospection in minutes rather than weeks.
03 Unified contact-level enrichment with instant CRM impact
Derrick targets unified contact-level enrichment with instant CRM impact, addressing 6sense and Demandbase weaknesses in granular, real-time contact verification that these platforms often lack. Unlike 6sense’s enterprise-focused breadth or Demandbase’s heavy emphasis on account-level signals, Derrick delivers 50+ enriched attributes per contact directly within native Google Sheets, enabling immediate CRM updates. This translates to faster pipeline qualification and measurable gains, such as reduced data cleaning time by up to 5-10 hours per month and a tangible lift in deliverability from real-time email validation. With plug-and-play enrichment, Derrick ensures every contact record instantly improves CRM quality, accelerating outreach without complex implementations.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where 6sense, Demandbase, and Derrick each genuinely win.
What 6sense does better
- Best-in-class intent data
- Account-based predictive scoring
- Salesforce + HubSpot native sync
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| 6sense | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$25k/yr) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€300/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (free trial only) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
6sense vs Demandbase vs Derrick: full feature comparison
| 6sense | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✕ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 55000$/an | 9€/mois | custom |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✕ | ✓ | ✕ |
Pricing in a nutshell Intent Data derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
6sense vs Demandbase vs Derrick pricing breakdown
Intent Data 6sense
Custom (~$25k/yr)
Best for: Enterprise ABM teams
6sense offers enterprise-grade ABM with pricing typically starting at higher tiers for advanced features, plus a comprehensive pricing page for full details. See full pricing breakdown for complete plan options, limits, and enterprise adjustments.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing starts with an enterprise-focused base, with higher-tier plans and custom quotes; check the pricing page for exact entry points and all add-ons. See full pricing breakdown for complete details.
Migration Guide
How to switch from 6sense to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from 6sense, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick 6sense if…
- You specifically need enterprise abm teams
- Best-in-class intent data
- Account-based predictive scoring
- You're already invested in the 6sense ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from 6sense vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What's the Derrick vs 6sense difference for ABM insights?
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Derrick and 6sense serve different ABM use cases. 6sense excels at predictive account scoring and multi-channel intent aggregation for enterprise teams, but requires significant investment and has a steep learning curve. Derrick takes a more accessible approach, focusing on real-time contact and company enrichment directly within Google Sheets with AI-powered scoring and segmentation. While 6sense prioritizes account-level intelligence, Derrick complements ABM workflows by providing granular contact verification and custom attribute mapping at a fraction of the cost, making it ideal for teams seeking straightforward data accuracy without implementation complexity.
Is Derrick a better alternative to 6sense for SMBs?
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Derrick offers a more accessible and cost-effective solution for SMBs compared to 6sense, which requires significant investment and demands dedicated resources to maximize value. While 6sense excels at enterprise-level account-based marketing and intent data, it has steep learning curves and limited contact-level accuracy for smaller organizations. Derrick operates natively within Google Sheets without complex setup, provides 50+ enrichment attributes per contact, includes real-time email validation, and integrates AI-powered scoring with Claude and ChatGPT. With flexible, rollover credits starting at just nine dollars monthly and no credit card required for the free tier, Derrick delivers comparable targeting precision at a fraction of 6sense's cost, making it the better fit for SMB teams seeking straightforward prospecting without enterprise complexity.
Could Derrick replace Demandbase for account targeting effectively?
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Derrick can effectively handle account targeting for many teams, though it operates differently from Demandbase's enterprise-focused ABM platform. Derrick excels at contact and company enrichment directly within Google Sheets with 50+ attributes per record, real-time email validation, and integrated AI scoring-making it ideal for outbound prospecting workflows. However, Demandbase specializes in account-level intent signals and predictive buying cycle forecasting for large enterprise organizations. For mid-market teams seeking streamlined, cost-effective account research and personalization without Demandbase's complexity and $100K+ investment, Derrick provides a practical alternative that integrates seamlessly into existing workflows while maintaining data quality and enrichment depth.
How does 6sense vs Demandbase compare on pricing and ROI?
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On pricing, 6sense and Demandbase typically operate with enterprise-tier quotes and complex add-ons, often starting well above mid-market budgets and requiring custom deployments. In ROI terms, both emphasize improved account targeting, shorter sales cycles, and higher win rates, but their total cost of ownership can be high due to implementation and data hygiene needs. Derrick App positions itself as a more cost-efficient alternative for lead generation and outreach, with 100% native Google Sheets workflow, up-to-velocity credits, and AI-powered scoring, delivering tangible ROI at a lower, predictable price point and simpler onboarding.
Which is easier to implement: 6sense vs Demandbase?
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Both platforms require substantial implementation investment, but Demandbase typically demands more resources upfront. Demandbase requires dedicated marketing operations staff, extensive configuration, and custom CRM data cleanup before delivering reliable results, often extending implementation timelines by months. Six Sense has a steep learning curve but faster initial deployment for teams with revenue ops experience. If implementation complexity concerns you, Derrick App offers immediate value with zero configuration-it works natively in Google Sheets without technical setup, making it ideal for teams prioritizing rapid deployment and simplicity alongside their ABM strategy.
Is Derrick a strong review-worthy alternative to both 6sense and Demandbase?
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Yes, Derrick is a strong review-worthy alternative to both 6sense and Demandbase, particularly for teams seeking a more practical, cost-conscious entry into enhanced prospecting without heavy enterprise-scale commitments. Derrick excels in ease of use and fast time-to-value: it’s 100% native to Google Sheets, requires no CSV exports or complex configurations, and offers AI-powered scoring and segmentation within a familiar workflow. While 6sense and Demandbase deliver advanced ABM and predictive analytics at enterprise scale, Derrick provides robust enrichment (50+ attributes per contact), real-time email validation, and extensive integrations via Zapier/Make/n8n, all with flexible credits and a free tier. For smaller to mid-market teams needing targeted outreach, Derrick complements or even substitutes higher-cost ABM suites by delivering precise account and contact intelligence with lower setup friction and cost.
One-on-one
6sense vs Derrick - solo duel
Drop the third-party context and see how 6sense compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
