Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Updated
Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Demandbase vs Derrick: Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for data with Demandbase for outreach.
ABM tools like Demandbase command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Demandbase's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Demandbase's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Demandbase vs Derrick at a glance
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save €1,200 yearly without Sales Navigator
Demandbase excels at account targeting and ABM orchestration, but its enterprise-focused pricing and functionality can be costly for smaller teams, making “Sales Navigator”-level tooling feel out of reach. Derrick delivers 100% native Google Sheets enrichment without exporting to CSV or complex setup, eliminating the need for LinkedIn Sales Navigator. By providing real-time data enrichment and multi-attribute profiles directly inside Sheets, Derrick can save €1,200 yearly compared to using Demandbase alongside separate prospecting tools. This combination streamlines workflows, reduces external subscrip tions, and accelerates qualification without leaving Sheets.
02 Real-time data quality without data decay worries
Derrick addresses real-time data quality by delivering ongoing enrichment directly within Google Sheets, ensuring up-to-date contact and company attributes without data decay. Demandbase excels at account-level insights but struggles with consistently fresh individual contact data and real-time enrichment in a lightweight workflow. Derrick provides live validation and 50+ attributes per contact, plus immediate refreshes, reducing stale records and improving deliverability while saving hours per month. For rapid, executable prospecting, Derrick’s native Sheets integration keeps data current without complex setups or CSV handoffs.
03 Flexible, 3000+ integrations for rapid deployment
Demandbase excels at account-level insights and complex ABM orchestration, but its value frays when teams need rapid, flexible deployment across diverse tools. Derrick differentiates by offering 3000+ integrations via Zapier, Make, and n8n, enabling true no-code, rapid deployment directly from 100% native Google Sheets. With Derrick, you gain immediate cross-tool data enrichment and workflow automation without heavy IT or custom integrations, accelerating time-to-value by up to 40% in some teams. For practical use, a user can connect a new app in minutes and start enriching 50+ attributes per contact without exporting data or changing existing processes.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Demandbase and Derrick each genuinely win.
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Demandbase | Derrick | |
|---|---|---|
| Starting price (monthly) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Demandbase vs Derrick: full feature comparison
| Derrick App | Demandbase | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | custom |
| Permanent free plan | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✕ |
| Complete documentation | ✓ | ✕ |
Pricing in a nutshell Enterprise ABM Orchestration Platform derrick
best value for money
Results first.
Discover Derrick →
Demandbase vs Derrick pricing breakdown
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing starts with enterprise-focused options, with base quotes typically starting around mid-market levels and optional add-ons; see the full pricing breakdown for all plans, tiers, and enterprise specifics. View complete pricing details on the Demandbase pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Migration Guide
How to switch from Demandbase to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Demandbase, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs Demandbase the right comparison for ABM buyers?
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It depends on your specific ABM strategy and tech stack. Demandbase excels at account-level intelligence and intent data for identifying high-value targets, making it valuable if account selection is your primary focus. However, if you're looking for a lightweight, cost-effective solution to enrich prospect data and automate outreach directly within Google Sheets, Derrick complements ABM workflows better. Derrick operates natively in Sheets without complex setup, costs significantly less starting at nine euros monthly with rollover credits, and includes built-in AI for lead scoring and segmentation. Many ABM buyers use both platforms together, leveraging Demandbase for account targeting while using Derrick for efficient contact enrichment and prospecting automation.
Is Derrick a better alternative than Demandbase for Google Sheets users?
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For Google Sheets users, Derrick offers a more streamlined experience compared to Demandbase. While Demandbase excels at account-level ABM intelligence, it requires complex implementation, extensive training, and costs typically exceed $100K annually. Derrick operates natively within Google Sheets without configuration overhead, provides 50+ enrichment attributes per contact, integrates AI-powered scoring with Claude and ChatGPT, and starts at just $9 monthly with rollover credits. If your team prioritizes ease of use, rapid deployment, and cost efficiency within Google Sheets, Derrick delivers faster time-to-value without the operational complexity Demandbase demands.
How does Derrick pricing compare to Demandbase pricing?
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Derrick offers significantly more transparent and accessible pricing compared to Demandbase. While Demandbase's enterprise-focused model starts at $45-60K annually and typically exceeds $100-250K with add-ons and professional services, Derrick provides flexible pay-as-you-go plans starting at just $9 monthly with 4000 credits. Derrick's rollover credits mean you only pay for what you use, no credit card required for the free tier, and the platform integrates directly into Google Sheets without complex implementation. This makes Derrick ideal for teams seeking affordable, straightforward data enrichment without enterprise overhead or lengthy onboarding processes.
What are Demandbase key features versus Derrick's capabilities?
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Demandbase is a robust ABM and data intelligence platform that excels at identifying high-value accounts, real-time intent signals, and firmographic/technographic insights, with strong CRM integration and enterprise-grade workflow automation. Derrick, by contrast, emphasizes native Google Sheets data enrichment, 100% in-Sheets prospecting without exports or complex setups, and AI-powered scoring and segmentation using Claude and ChatGPT. Derrick offers 50+ enrichment attributes per contact, real-time email validation, substantial integration through Zapier/Make/n8n, and flexible, roll-over credits with a free tier-delivering accessible, cost-conscious prospecting for teams that prioritize ease of use and rapid outbound workflows. While Demandbase provides deep account-level intelligence for complex ABM programs, Derrick focuses on streamlined, sheet-centric prospecting and automation that can complement ABM strategies by feeding enriched leads directly into existing workflows.
Can Derrick replace Demandbase for account targeting and enrichment?
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Derrick complements rather than directly replaces Demandbase since they serve different purposes. Demandbase excels at account-level ABM targeting and intent signals for enterprise organizations, while Derrick specializes in contact enrichment and outbound automation directly within Google Sheets. However, if your primary need is contact data enrichment, verification, and prospecting workflow automation without complex ABM orchestration, Derrick offers a lightweight, cost-effective alternative that requires no technical setup, no credit card for the free tier, and delivers 50+ enrichment attributes at a fraction of Demandbase's typical $100-250K annual investment. Many teams successfully use Derrick for contact-level prospecting while reserving Demandbase only for strategic account identification, or choose Derrick alone if ABM complexity isn't required.
What do reviews say about Demandbase compared to Derrick's ease of use?
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Reviews generally praise Demandbase for strong ABM capabilities, robust account-level insights, and intuitive dashboards that support enterprise-scale targeting. However, they also note a steep learning curve, long implementation times, and high total costs. In comparison, Derrick is highlighted for ease of use due to 100% native Google Sheets integration, no complex setup, and a lighter, more affordable entry with rollable credits. For teams valuing simple, fast-start prospecting and AI-enabled scoring without heavy ops, Derrick often emerges as the more approachable option, while Demandbase remains compelling for organizations needing deep account intelligence and enterprise-grade ABM orchestration.
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