Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Demandbase vs Derrick: Apollo is a b2b sales intelligence and outreach, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Demandbase for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified data without enrichment gaps
Apollo and Demandbase often struggle with incomplete enrichment at the record level, leaving gaps in verified data that slow outbound efforts. Derrick solves this by delivering 50+ enrichment attributes and real-time email validation directly inside Google Sheets, eliminating the need for separate workflows. Users save time and boost accuracy, with actionable, verifiable data that reduces bounce and failed deliverability while maintaining a 100% native Sheets experience. A quick use case: enrich a list of 200 contacts in one session and verify emails instantly, without leaving Derrick.
02 No credit card required for full data access
No credit card required for full data access is a key friction point where Apollo and Demandbase fall short, often tying access to heavy commitments or enterprise-level plans. Derrick removes this barrier by offering a free tier with full data access, enabling immediate enrichment without a payment on file. This translates to measurable gains like saving 5-10 hours per month on setup and avoiding upfront costs, while still delivering 50+ enrichment attributes per contact. With Derrick, teams can explore complete datasets and validate workflows before committing, accelerating time-to-value.
03 Real-time data quality control with automated verification
Real-time data quality control with automated verification is where Apollo and Demandbase fall short: Apollo struggles with real-time validation across complex company profiles, while Demandbase emphasizes account-level signals but not granular, up-to-date contact accuracy. Derrick Magically fixes this by providing live verification at the record level directly within Google Sheets, ensuring instant detection and remediation of inaccuracies. Users save time and improve deliverability, with measurable gains like reduced manual cleanups and faster outbound cadence, thanks to automated checks run on every enrichment action. A typical use-case: verify 50+ attributes per contact in real time, cutting data cleanup hours by 30–50% monthly.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Demandbase, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Demandbase vs Derrick: full feature comparison
| apollo | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | custom |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Apollo vs Demandbase vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a competitive entry-level tier and credits-based options, with further details available on the pricing page. See full pricing breakdown for complete plan-by-plan details and any usage-based nuances.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-grade ABM with pricing typically starting from a base platform fee plus optional add-ons, and a comprehensive pricing page covers all tiers and customizations. See full pricing breakdown for complete details and enterprise options.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s Derrick vs apollo main difference in features?
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Derrick operates as a Google Sheets native platform focusing on direct data enrichment with fifty plus attributes per contact and company, whereas Apollo emphasizes a comprehensive contact database with email verification and CRM integration. Apollo excels at scale and multi-channel outreach automation, but requires external platforms and CSV workflows. Derrick differentiates through AI-powered features integrating both Claude and ChatGPT for intelligent scoring and segmentation directly within Sheets, rollover credits, and no credit card requirement for free access, making it more flexible for teams prioritizing enrichment efficiency without complex setup requirements.
Is Derrick a strong alternative to Demandbase for ABM?
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Yes, Derrick is a strong alternative to Demandbase, particularly for teams prioritizing ease of use and cost efficiency. While Demandbase excels at enterprise-level ABM with sophisticated account intelligence, it requires significant implementation resources, steep learning curves, and costs typically exceeding $100K annually. Derrick operates natively within Google Sheets, eliminating complex setup while delivering comprehensive contact and company enrichment with AI-powered scoring and segmentation. For mid-market organizations seeking lightweight ABM capabilities without enterprise complexity, Derrick's affordable, flexible credit system and integrated Claude and ChatGPT features provide exceptional value alongside lower total cost of ownership than Demandbase's demanding infrastructure requirements.
Derrick vs apollo vs Demandbase: which is best for pricing?
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Derrick offers the most transparent and flexible pricing model compared to Apollo and Demandbase. Apollo requires significant investment for advanced features with unclear total costs, while Demandbase's enterprise pricing starts at $45-60K annually plus professional services, often exceeding $100-250K total. Derrick provides straightforward plans from free to $175 monthly with rollover credits, no credit card required for the free tier, and no hidden fees. For teams seeking affordable, predictable data enrichment without long-term contracts or complex implementations, Derrick delivers better value than both competitors while maintaining full Google Sheets integration for seamless workflows.
How does apollo compare to Demandbase for review and reputation?
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Apollo excels as a robust B2B prospecting platform with a large, verified contact database, strong email validation, and seamless outbound workflow capabilities; Demandbase shines in account-based marketing, real-time intent data, and ABM orchestration for enterprise-level account targeting. For review and reputation, users praise Apollo’s data breadth and speed but note occasional contact accuracy gaps and enrichment limits, while Demandbase is praised for strategic account insights and data depth, though it carries a steeper learning curve and higher total cost. Derrick App complements both by offering AI-powered enrichment directly in Google Sheets, real-time email validation, and flexible credits, enabling teams to enrich and act on data without leaving their familiar workbook, making it a practical, cost-conscious add-on when you need lightweight automation and scalable workflows alongside Apollo or Demandbase insights.
Can apollo replace Demandbase for account targeting and insights?
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Apollo can partially replace Demandbase, but they serve different purposes. Apollo excels at contact discovery and email verification for outbound prospecting, while Demandbase specializes in account-based marketing with intent signals and firmographic intelligence. Apollo lacks Demandbase's sophisticated account targeting and buying signal capabilities. For comprehensive account intelligence combined with contact enrichment, many teams find that pairing Apollo's contact database with a specialized enrichment tool like Derrick provides better flexibility and cost efficiency than Demandbase alone, especially for mid-market organizations seeking both account insights and verified contact data without enterprise-level complexity and pricing.
What are Derrick’s pricing and review highlights compared to Apollo?
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Derrick’s pricing is straightforward and credit-based, with a free tier offering 100 credits and scalable plans from 9 to 175 euros equivalent per month, plus the ability to roll over unused credits and no credit card required for the free tier. In comparison, Apollo’s pricing tends to emphasize feature tiers with potential data enrichment add-ons, and Demandbase uses custom quotes with higher total cost of ownership. Review highlights for Derrick emphasize its 100% native Google Sheets workflow, real-time email validation, AI-assisted scoring and segmentation, and a broad 3,000+ integrations ecosystem, delivering strong value for teams seeking speed, simplicity, and cost predictability. Apollo is praised for breadth of contacts and ease of outbound automation but notes occasional data accuracy gaps, while Demandbase is valued for ABM depth but often cited for complexity and higher enterprise pricing. Overall, Derrick offers transparent, scalable pricing and a more integrated, sheet-native experience compared with Apollo and Demandbase, which focus more on data breadth or account-level intelligence.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
