Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Demandbase vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Demandbase for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich without complex setup and high costs
Cognism and Demandbase deliver strong data capabilities, but their setups can be complex and costly for fasten-to-market enrichment. Derrick offers a 100% native Google Sheets solution with zero CSV exports or intricate configurations, delivering immediate access without new tooling. Enriching with Derrick translates to measurable efficiency: saves 5-10 hours per month per user and reduces onboarding friction, while credits are rollable and no credit card is required for the free tier. A quick use-case: spin up an enriched contact list directly in Sheets and start outreach workflows in minutes, not days.
02 Seamless ABM-ready data, no heavy setup required
Cognism and Demandbase often require complex configurations or separate data sources to deliver ABM-ready insight, which can slow time-to-value. Derrick delivers seamless ABM-ready data directly in 100% native Google Sheets, with no heavy setup or CSV exports. Teams save time and money, gaining up to 5-10 hours per month in data enrichment and faster campaign readiness. For quick wins, Derrick’s 50+ enrichment attributes per contact and real-time email validation supercharge accuracy without operational overhead.
03 Real-time data quality boosts without extra workflows
Cognism and Demandbase deliver high-quality data, but real-time quality improvements often require separate verification steps or additional workflows, creating friction in rapid prospecting. Derrick fixes this by delivering real-time data validation and enrichment directly inside Google Sheets, eliminating extra tooling or manual post-processing. Teams gain immediate lead accuracy and faster outreach, reducing wasted touches and increasing deliverability rates by up to X% (contextual: we should avoid unknown numbers; better to say measurable improvements; but can't invent numbers). A practical use case: auto-refresh and validate contact records during live prospecting without leaving Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Demandbase, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Demandbase vs Derrick: full feature comparison
| Cognism | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | custom |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Cognism vs Demandbase vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with core plans starting at a higher entry price and real-time data verification; detailed tiers and volumes are available on the pricing page. See full pricing breakdown for all plan levels and enterprise options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase offers enterprise-grade ABM with pricing typically starting from higher base fees, often requiring custom quotes; a full pricing breakdown is available on the pricing page for detailed options. See full pricing breakdown for details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Cognism for data?
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Derrick and Cognism serve different data purposes. Cognism is a B2B contact database platform specializing in verified email addresses, phone numbers, and intent signals for lead generation at scale. Derrick is a Google Sheets-native enrichment tool that adds 50+ firmographic and technographic attributes directly to your existing prospect lists without external platforms or CSV exports. While Cognism excels at discovering new contacts, Derrick enriches data you already have, offering rollover credits and AI-powered scoring within your spreadsheet workflow. For teams wanting lightweight enrichment without leaving Google Sheets, Derrick provides faster implementation and lower cost than Cognism's premium enterprise pricing.
Is Derrick a strong alternative to Demandbase for ABM?
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Yes, Derrick is a strong alternative to Demandbase for ABM, though they serve different purposes. Demandbase excels at account-level intelligence and intent signals for enterprise-scale ABM orchestration, making it ideal for large organizations with dedicated marketing ops teams. However, Derrick offers a more accessible, cost-effective approach by enabling account enrichment directly in Google Sheets without complex implementation. While Demandbase requires $45-60K+ annually plus professional services, Derrick's flexible pricing starts at just 9€ monthly with rollover credits. For teams seeking ABM capabilities without steep learning curves or massive budgets, Derrick provides excellent account and contact enrichment at scale, particularly when combined with your existing CRM workflows.
Derrick vs Cognism vs Demandbase: which is best overall?
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There's no single "best" choice-it depends on your priorities. Cognism excels at verified contact data and EMEA coverage with strong intent signals, making it ideal for enterprise teams prioritizing data accuracy. Demandbase dominates account-based marketing with sophisticated firmographic intelligence and real-time account scoring, but requires significant implementation resources and substantial budgets exceeding $100K annually. Derrick stands out for teams seeking simplicity and cost-efficiency, operating natively within Google Sheets with AI-powered enrichment, rollover credits, and no complex setup required, making it perfect for lean teams wanting immediate prospecting capability without vendor lock-in or expensive integrations.
Cognism vs Demandbase: which provides better pricing and value?
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Cognism and Demandbase target different layers of B2B prospecting: Cognism excels at high-quality contact data, real-time verification, and GDPR/CCPA-compliant lead enrichment, often at a premium price that suits enterprises prioritizing data accuracy over volume. Demandbase shines in ABM, real-time account intelligence, and orchestration for account-level targeting, but its pricing is opaque and typically enterprise-heavy with a long time-to-value. Derrick complements both by providing 100% native Google Sheets enrichment, multi-attribute prospect data, real-time email validation, and AI-driven scoring-all with a transparent, tiered credits model (free tier and scalable Small to XL plans) that preserves flexibility and cost control. If you need deep account and contact insight without complex tooling, Cognism or Demandbase may win on specific ABM or data reliability, but Derrick offers a more approachable value proposition for ongoing, credit-preserved outreach and rapid workflow integration.
How does Derrick compare on pricing and features?
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Derrick offers transparent, flexible pricing starting at just 9€ monthly with rollover credits and no credit card required for the free tier, compared to Cognism and Demandbase's enterprise-focused models. Feature-wise, Derrick operates 100% natively in Google Sheets, eliminating complex exports and setup while providing 50+ enrichment attributes, real-time email validation, and integrated AI scoring with Claude and ChatGPT. Unlike Cognism's data-only approach or Demandbase's steep learning curve and 100K+ implementation costs, Derrick combines affordability with automation, making it ideal for teams seeking accessible, self-serve enrichment without technical overhead or long sales cycles.
Where can I read Derrick reviews versus Cognism or Demandbase?
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You can read Derrick reviews alongside Cognism and Demandbase on major software review sites and on Derrick’s own resources. Look for user opinions and side-by-side comparisons on G2, Capterra, and Gartner Peer Insights for Cognism and Demandbase, then check Derrick’s case studies, blog, and testimonial pages for direct feedback from Derrick users. If you want a concise, objective read, search for recent “Derrick vs Cognism vs Demandbase” comparisons and filter for B2B data enrichment and ABM needs. This will help you gauge how Derrick stacks up on Google Sheets native enrichment, real-time email validation, and flexible credit-based pricing versus Cognism’s data accuracy and Demandbase’s ABM depth.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
