Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Kaspr vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Kaspr vs Derrick: Clay is a multi-source data enrichment with ai workflows, Kaspr is a linkedin-first phone and email finder for eu prospecting (cognism subsidiary). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Kaspr) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Kaspr for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Kaspr vs Derrick at a glance
Kaspr
- Starting price: Free 15 emails + 5 phones/mo · Starter €45/mo
- Free plan: Yes - 15 B2B emails + 5 phones + 5 direct emails/mo
- Founded: 2018 - acquired by Cognism in April 2022
- HQ: Paris, France (now part of Cognism Group, London)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Kaspr
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality risk across teams
Clay and Kaspr struggle with real-time data validation without risking quality across teams, often delivering inconsistent accuracy or requiring heavy manual checks. Derrick does real-time validation natively within 100% Google Sheets, eliminating export steps and reducing misalignment across teams. This leads to measurable reliability gains and faster campaign readiness, with potential time savings of 5-10 hours per month for distributed teams. In practice, Derrick ensures immediate email validation and enriches 50+ attributes per contact, keeping data quality consistent as teams collaborate.
02 Flexible multi-source enrichment without complex setup
Clay struggles with real-time multi-source enrichment that requires heavy setup and ongoing validation, while Kaspr focuses on LinkedIn-derived contact data rather than broad, multi-source coverage. Derrick offers a 100% native Google Sheets enrichment experience with 50+ attributes across sources, without complex configuration. By unifying diverse data streams inside Sheets, Derrick eliminates setup bottlenecks, saving 5–10 hours per month and delivering immediate, ready-to-use prospect profiles for faster outreach. A practical use case: enrich an account with firmographic and contact signals in a single worksheet without leaving Sheets.
03 Streamlined setup for immediate value with no onboarding friction
Clay and Kaspr often require time-consuming setup or manual validation steps before outbound campaigns can start, creating onboarding friction. Derrick delivers a streamlined, no-code setup that is 100% native to Google Sheets, eliminating complex integrations and CSV exports. You gain immediate value with real-time data enrichment and validation, saving 5-10 hours per month and enabling instant prospecting workflows. Derrick enables quick, frictionless activation directly in Sheets, so teams can deploy campaigns within minutes rather than days.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Kaspr, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Kaspr does better
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- Cognism-backed without Cognism pricing
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Kaspr | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 15 emails + 5 phones/mo · Starter €45/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - 15 B2B emails + 5 phones + 5 direct emails/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Kaspr vs Derrick: full feature comparison
| Clay | Derrick App | Kaspr | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Phone & Email Finder (EU-First)
Clay vs Kaspr vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers pricing with an entry-level plan and tiers tied to monthly credits, plus a dedicated pricing page for full details. See full pricing breakdown for complete options and exact credits per plan.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Phone & Email Finder (EU-First) Kaspr
Free 15 emails + 5 phones/mo · Starter €45/mo
Best for: EU-focused SDRs needing LinkedIn phone numbers
Kaspr offers credit-based pricing with entry-level options and a transparent structure, plus a dedicated pricing page for full details. See the full pricing breakdown on the Kaspr pricing page.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Kaspr if…
- You specifically need eu-focused sdrs needing linkedin phone numbers
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- You're already invested in the Kaspr ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Kaspr
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick vs Clay differ in data enrichment capabilities?
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Derrick and Clay differ fundamentally in their enrichment approach and user experience. Clay excels at aggregating data from 50+ sources through complex workflow automation, making it powerful for teams needing sophisticated multi-step prospecting sequences. However, Derrick operates natively within Google Sheets, eliminating the need for CSV exports, external platforms, or technical setup-saving teams 5-10 hours monthly. While Clay requires significant configuration for optimal results, Derrick delivers 50+ enrichment attributes per contact with real-time email validation directly in your spreadsheet. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility than Clay's consumption model, making it ideal for teams prioritizing simplicity and speed over complex automation workflows.
Is Derrick a better alternative to Clay for automation?
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Whether Derrick is a better alternative to Clay depends on your priorities. Clay excels at complex workflow automation and multi-source data aggregation, making it ideal for teams running high-volume campaigns with sophisticated sequences. However, Derrick offers significant advantages if you prioritize simplicity and speed: it's 100% native to Google Sheets with no CSV exports or complex setup, includes built-in AI from Claude and ChatGPT for scoring and segmentation, provides rollover credits monthly, and requires no credit card for the free tier. Derrick also delivers real-time email validation for better deliverability and costs significantly less, making it the better choice for teams wanting streamlined prospecting without technical overhead.
Derrick vs Clay vs Kaspr: which is the best overall comparison?
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Derrick stands out as a Google Sheets-native platform requiring zero setup complexity, while Clay demands significant workflow configuration and Kaspr relies heavily on LinkedIn data extraction. Derrick offers real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card needed for the free tier. Clay excels at multi-source enrichment but involves steep learning curves, while Kaspr focuses narrowly on contact verification. For teams prioritizing simplicity, speed, and cost-efficiency without LinkedIn dependencies, Derrick delivers the most streamlined alternative, saving five to ten hours monthly compared to competitors requiring external platforms and manual data management.
Which is the better pricing option, Clay or Kaspr?
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Between Clay and Kaspr, the better pricing option depends on your needs, but Derrick often presents more value for teams seeking scale, depth, and ease of use without heavy setup. Clay offers strong data enrichment and multi-source workflows but can require extensive configuration and ongoing validation, which may increase total cost of ownership. Kaspr provides fast, phone- and email-focused verification with straightforward credits, yet it lacks deep firmographic or intent enrichment. Derrick delivers 50+ enrichment attributes per contact or company, 100% native Google Sheets, rollover credits, and flexible pricing tiers that can align with variable prospecting volumes, potentially reducing time-to-value and total costs. If you need broad, scalable enrichment with AI-driven scoring and minimal setup, Derrick’s pricing and features can offer a clearer ROI than Clay or Kaspr.
Clay vs Kaspr: which offers more comprehensive reviews?
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Both Clay and Kaspr offer contact verification, but they excel in different areas. Clay provides more comprehensive multi-source data enrichment across 50+ integrated providers, making it stronger for building detailed prospect profiles with company intelligence. Kaspr focuses primarily on phone and email verification with strong accuracy rates but offers limited enrichment depth beyond contact-level data. For teams needing truly comprehensive reviews combining contact verification, company data, and enrichment at scale, Derrick App delivers 50+ enrichment attributes per contact with real-time email validation, integrated AI scoring, and seamless Google Sheets workflows-all without the complexity or external platform requirements of either alternative.
Can Derrick replace both Clay and Kaspr in use cases?
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Derrick cannot fully replace both Clay and Kaspr in every use case, but it can cover many core needs with a lean setup. Derrick excels in 100% native Google Sheets enrichment, real-time email validation, AI-driven scoring and segmentation, and broad integrations via Zapier/Make/n8n, all without complex configurations. Clay offers richer multi-source data enrichment and automated outbound workflows, while Kaspr specializes in LinkedIn-derived contact verification and quick CRM hookups. If your priorities are speed, simplicity, and in-sheet prospect profiling, Derrick is a strong substitute; for deep data enrichment or LinkedIn-centric workflows, Clay or Kaspr still add value.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneKaspr vs Derrick - solo duel
Drop the third-party context and see how Kaspr compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
