Lead Forensics
- Starting price: ~$4,500/year (custom)
- Free plan: Free 7-day trial
- Founded: 2009
- HQ: Portsmouth, UK
Updated
Lead Forensics vs Leadinfo vs Derrick: Which Is Better in 2026?
- Short answer
- Lead Forensics vs Leadinfo vs Derrick: Lead Forensics is a enterprise account-id · uk + eu coverage, Leadinfo is a smb account-id · benelux + dach · self-serve. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lead Forensics or Leadinfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lead Forensics or Leadinfo for outreach.
ABM tools like Lead Forensics command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Lead Forensics's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Lead Forensics's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lead Forensics vs Leadinfo vs Derrick at a glance
Leadinfo
- Starting price: €69/month
- Free plan: 14-day free trial
- Founded: 2017
- HQ: Rotterdam, Netherlands
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lead Forensics and Leadinfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Built for teams whose pipeline runs in Sheets
The friction with Lead Forensics and Leadinfo isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 Forget per-seat math : $10/mo regardless of scale
Pricing comparison : Lead Forensics from ~$4,500/year (custom), Leadinfo from €69/month, Derrick at $10/mo flat. Note the unit — both Lead Forensics and Leadinfo either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.
03 MCP-ready for AI workflows in 2026
The AI-agent stack in 2026 looks different : Claude calls MCP-enabled tools directly, no glue code. Derrick was built MCP-native from day one. Pairing Lead Forensics or Leadinfo with an AI agent still means setting up Zapier flows, parsing JSON responses, and handling rate limits manually.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lead Forensics, Leadinfo, and Derrick each genuinely win.
What Lead Forensics does better
- Dedicated UK-based account management
- Strong UK + Western European coverage
- Stable, mature platform
What Leadinfo does better
- Cheapest serious visitor-ID tier in the category
- Best-in-class Benelux + DACH coverage
- Clean self-serve onboarding without sales calls
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lead Forensics | Leadinfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$4,500/year (custom) | €69/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€60/yr | ~€828/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free 7-day trial | 14-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lead Forensics vs Leadinfo vs Derrick: full feature comparison
| Lead Forensics | Derrick App | Leadinfo | |
|---|---|---|---|
| Entry price | ~$4,500/year (custom) | $10/mo flat | €69/month |
| Free plan | Free 7-day trial | 14-day full trial | 14-day free trial |
| Best for | UK enterprise B2B teams | Sheet-native enrichment | SMB EU visitor-ID workflows |
| Category positioning | Visitor identification | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.1/5 | — | 4.4/5 |
| Founded | 2009 | 2022 | 2017 |
| Match rate (B2B traffic) | Strong heritage advantage | N/A — data not visitor ID | Best-in-class (Dutch heritage) |
| Geographic coverage | Strong heritage advantage | Via integrated providers | Global |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Visitor identification derrick
best value for money
Results first.
Discover Derrick →
Visitor identification
Lead Forensics vs Leadinfo vs Derrick pricing breakdown
Visitor identification Lead Forensics
~$4,500/year (custom)
Best for: UK enterprise B2B teams
Visitor identification category : Lead Forensics entry tier is ~$4,500/year (custom). Best-for : uk enterprise b2b teams. See the complete Lead Forensics pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Visitor identification Leadinfo
€69/month
Best for: SMB EU visitor-ID workflows
Leadinfo starts at €69/month. Visitor identification, with positioning around smb eu visitor-id workflows. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Leadinfo pricing page.
Migration Guide
How to switch from Lead Forensics to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lead Forensics, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lead Forensics if…
- You specifically need uk enterprise b2b teams
- Dedicated UK-based account management
- Strong UK + Western European coverage
- You're already invested in the Lead Forensics ecosystem
Pick Leadinfo if…
- You specifically need smb eu visitor-id workflows
- Cheapest serious visitor-ID tier in the category
- Best-in-class Benelux + DACH coverage
- You're already invested in the Leadinfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lead Forensics vs Leadinfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Lead Forensics vs Leadinfo: when does each fit best?
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Lead Forensics is positioned as visitor identification for uk enterprise b2b teams. Leadinfo is positioned as visitor identification for smb eu visitor-id workflows. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Lead Forensics at 4.1/5 and Leadinfo at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Lead Forensics and Leadinfo pricing actually compare in 2026?
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Lead Forensics entry-paid tier : Standard at ~£4,500/year. Next tier up is Premium (~£8,000-£10,000/year). Lead Forensics's free tier : Free 7-day trial. Leadinfo entry-paid tier : Starter at €69/month. Next tier up is Pro (€129/month). Leadinfo's free tier : 14-day free trial. For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.
What's the biggest reason to pick Lead Forensics over Leadinfo?
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Dedicated UK-based account management. Higher-tier customers get a named UK-based account manager with quick response times and product knowledge. For enterprise teams that value relationship-driven vendor management, the human touch matters versus self-serve products. (Source : James W., Sales Director (UK SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Lead Forensics is the right pick over Leadinfo.
What's the biggest reason to pick Leadinfo over Lead Forensics?
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Cheapest serious visitor-ID tier in the category. €69/month Starter is the lowest paid entry across all major visitor-ID platforms. For SMB teams piloting visitor-ID workflows, the price-point removes the "is this worth the budget" question that €99-€500 competitors create. (Source : Klaus M., Marketing Lead (Dutch SaaS), G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Leadinfo is the right pick over Lead Forensics.
Can Derrick replace both Lead Forensics and Leadinfo?
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Both Lead Forensics and Leadinfo compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Lead Forensics or Leadinfo. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond Lead Forensics and Leadinfo, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Leadfeeder, Albacross, Warmly, Dealfront. Each has its own positioning trade-off versus Lead Forensics and Leadinfo — Leadfeeder typically appears as a direct competitor on G2 review pages, with Albacross, Warmly, Dealfront as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
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