Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs BetterContact vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs BetterContact vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or BetterContact) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or BetterContact for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs BetterContact vs Derrick at a glance
BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and BetterContact
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and enrichment without data quality gaps
Lemlist and BetterContact offer email validation and enrichment in isolation, but they lack real-time, end-to-end validation and fresh enrichment within a single workflow. Derrick delivers real-time validation and multi-attribute enrichment directly inside Google Sheets, eliminating data quality gaps without exporting data or switching tools. This translates to instant deliverability improvements and up-to-date contact intelligence, reducing wasted outreach time by up to 20-30% in typical campaigns. With Derrick, you get continuous, in-situ verification and 50+ enrichment attributes per contact, all within a native Sheets experience.
02 Scalable, Richer Prospect Insights Beyond Email Only
Lemist and BetterContact focus on email-specific discovery and validation, leaving broader prospect intelligence underdeveloped for scalable outreach. Derrick differentiates by delivering 50+ enrichment attributes and AI-driven profiling inside Google Sheets, enabling richer, multi-dimensional insights without exporting data or switching tools. This translates to measurable efficiency gains: up to 10 hours saved per month and more accurate lead scoring, leading to higher conversion rates. A typical use case is rapid qualification across accounts with real-time enrichment and segmentation, all within Derrick’s native Sheets workflow.
03 Automated, depth-rich onboarding for instant ROI realization
Lemlist and BetterContact focus on separate pieces of the puzzle-Lemlist excels at outreach workflows but lacks depth in on-boarding intelligence, while BetterContact centers on email verification with limited enrichment. Derrick solves this by delivering automated, depth-rich onboarding directly in Google Sheets, turning onboarding data into actionable insights without manual setup. Expect instant ROI: faster setup, measurable lift in initial qualification, and immediate alignment of prospects with 50+ enrichment attributes. With Derrick, onboarding completes in hours, not weeks, accelerating time-to-value from day one.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, BetterContact, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | BetterContact | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 50 credits · Starter $15/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 50 free credits to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs BetterContact vs Derrick: full feature comparison
| Lemlist | Derrick App | BetterContact | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Waterfall Email + Phone Enrichment
Lemlist vs BetterContact vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts at entry-level plans and scales with credits and features; a dedicated pricing page provides the full breakdown of plans, credits, and any add-ons-see the full pricing details for specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers entry-level paid plans with scalable credits and a free tier option; detailed pricing varies by plan and usage. See full pricing breakdown for complete details.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs BetterContact
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Lemlist for outreach?
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Derrick focuses on intent-based lead intelligence and qualification directly within Google Sheets, while Lemlist excels at multi-channel campaign automation and email sequencing at scale. Derrick enriches contacts with 50+ attributes including real-time email validation for superior deliverability, plus integrated AI scoring with Claude and ChatGPT. Lemlist requires external data validation and manual list refinement, whereas Derrick eliminates CSV exports entirely-working natively in Sheets and saving teams 5-10 hours monthly. For teams prioritizing data quality and ease of use, Derrick complements Lemlist's outreach capabilities by handling upstream lead qualification more efficiently.
Is Derrick a better Lemlist alternative for multi-channel campaigns?
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Derrick excels as a multi-channel alternative to Lemlist by operating natively within Google Sheets, eliminating the need for external platforms and CSV exports that consume significant time. While Lemlist focuses on email sequencing and LinkedIn automation, Derrick provides comprehensive B2B data enrichment with 50+ attributes per contact, real-time email validation, and integrated AI scoring using Claude and ChatGPT. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility than Lemlist's subscription model, making it ideal for teams prioritizing data quality and workflow efficiency over volume-based outreach.
Can Derrick replace Lemlist for personalized sequences?
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Yes, Derrick can effectively replace Lemlist for personalized sequences, though they serve slightly different purposes. Lemlist excels at multi-channel campaign execution and email automation, while Derrick focuses on data enrichment and lead intelligence directly within Google Sheets. For teams wanting to build personalized sequences, Derrick provides 50+ enrichment attributes, real-time email validation, and integrated AI scoring with Claude and ChatGPT-enabling smarter segmentation before outreach. You can combine Derrick's enrichment capabilities with your existing email tool or use it alongside Lemlist to improve list quality and personalization accuracy. Derrick's rollover credits and no credit card requirement for the free tier make it a flexible, cost-effective complement to your outreach stack.
How does Derrick compare to BetterContact on pricing?
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Derrick is typically more cost-efficient for ongoing prospecting needs because its pricing is credit-based and highly transparent, with a free tier and credits that roll over. Compared to BetterContact, Derrick adds extensive enrichment attributes, real-time email validation, and AI-powered segmentation-all native to Google Sheets-without requiring additional purchases. BetterContact focuses on accurate email discovery and verification at a straightforward price, but Derrick often delivers more value for a broader prospecting workflow, especially for teams leveraging Sheets and automation (Zapier/Make/n8n) to scale outreach.
What’s Lemlist vs BetterContact pricing and value differences?
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Lemlist focuses on outreach automation with AI-powered email personalization and multi-channel sequencing, pricing around mid-market tiers, while BetterContact specializes in email verification at a lower price point with limited enrichment beyond contact discovery. Lemlist requires significant data preprocessing and external validation tools, whereas BetterContact lacks comprehensive firmographic data and intent signals. Derrick differentiates by offering 50+ enrichment attributes natively in Google Sheets with rollover credits, real-time email validation, and integrated AI scoring-eliminating the need for multiple tools while costing less than both competitors combined for comparable features.
Which is a better review choice for pricing and features: Derrick, Lemlist, or BetterContact?
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For pricing and features, Derrick offers a stronger overall value for B2B prospecting thanks to its 100% native Google Sheets integration, no CSV exports, and rolling monthly credits, plus real-time email validation and AI-powered scoring and segmentation. Lemlist provides robust multi-channel outreach and AI personalization but can require more time to master and may need external data validation for lead quality. BetterContact shines in email finding and verification, yet lacks broader enrichment and advanced sales workflow capabilities. Between them, Derrick is the most cost-efficient and feature-rich option for integrated prospecting.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneBetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
