Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Cognism vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Cognism for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Cognism vs Derrick at a glance
Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment, no CSV or setup
Derrick faces a major time sink when relying on Lemlist or Cognism: enrichment workflows that require CSV exports or separate setup steps, breaking native Google Sheets workflows. Derrick delivers 100% native Google Sheets enrichment-no CSVs, no complex setup-so teams stay within Sheets and move faster. This saves hours monthly by eliminating manual data exports and reimports, and users typically see a 5-10h/month time reduction. For quick usability, Derrick leverages seamless Sheets-side enrichment to populate 50+ attributes per contact without leaving the spreadsheet.
02 AI-powered lead scoring for smarter prioritization
Lemlist and Cognism provide outreach and data access, but neither delivers AI-driven lead scoring to automatically prioritize high-intent prospects at volume. Derrick differentiates by embedding AI lead scoring within a native Google Sheets workflow, using Claude and ChatGPT to automatically score, segment, and summarize leads without exporting data or configuring external tools. This translates to faster triage, with actionable scores and ready-to-action segments, reducing time-to-first outreach by up to 30% in pilot teams. With Derrick, you gain real-time scoring that updates as new signals come in, keeping prioritization aligned with your evolving ICP.
03 Real-time data verification without manual validation bottlenecks
Lemlist and Cognism both struggle with real-time verification at scale, often requiring manual checks to maintain accuracy and deliverability. Derrick bypasses these bottlenecks by performing live data validation directly within a 100% native Google Sheets workflow, eliminating exports and complex setups. This translates to measurable gains: up to 20-30% faster prospect validation cycles and reduced wasted outreach due to outdated or incorrect contact data. In practice, Derrick ensures instant email verification and up-to-date details as you prospect, without the friction of external validation steps.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Cognism, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Cognism | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Cognism vs Derrick: full feature comparison
| Lemlist | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (EU/EMEA)
Lemlist vs Cognism vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers scalable outbound pricing with an entry-level plan and paid tiers that cater to growing teams; exact prices vary by features and usage, with a full pricing page detailing all options. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing that reflects its enterprise-focused positioning, starting with higher entry-level costs and scalable options for larger teams. See the full pricing breakdown for complete details and any available trial or enterprise options.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for multi-channel outreach?
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For multi-channel outreach, Lemlist excels at email and LinkedIn automation with strong personalization features, making it ideal for teams focused on volume outreach campaigns. However, Lemlist requires significant data preprocessing and lacks native lead scoring. Derrick complements this approach by providing enriched prospect data directly in Google Sheets with real-time email validation and integrated AI scoring, eliminating manual list refinement. For teams wanting seamless multi-channel preparation without complex integrations, combining Derrick's data quality with Lemlist's automation delivers superior results than either platform alone.
Is Derrick a good alternative to Lemlist for intent-based leads?
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Yes, Derrick is an excellent alternative to Lemlist for intent-based leads, though they serve different purposes. Lemlist excels at outreach automation and email sequencing, while Derrick focuses on data enrichment and lead intelligence. Derrick provides 50+ enrichment attributes per contact and company, real-time email validation for better deliverability, and integrated AI scoring with Claude and ChatGPT. Unlike Lemlist, Derrick operates natively in Google Sheets without complex integrations, saving teams 5-10 hours monthly. For intent-based prospecting, combine Derrick's enrichment capabilities with Lemlist's outreach automation to maximize campaign effectiveness and data quality.
How do Derrick, Lemlist, and Cognism compare in pricing?
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Derrick offers flexible, rollover credits starting at just 9€ monthly with no credit card required for the free tier, making it the most accessible option. Lemlist focuses on outbound automation and email sequencing with AI personalization, typically ranging from mid-tier to enterprise pricing. Cognism positions itself as a premium intelligence platform with higher costs, excelling in data verification but requiring substantial manual configuration. Derrick's native Google Sheets integration eliminates costly exports and complex setups, delivering 50+ enrichment attributes at lower price points while maintaining real-time email validation for superior deliverability compared to both competitors.
What’s the difference between Derrick and Cognism for data enrichment?
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Derrick and Cognism serve different parts of the data enrichment journey. Cognism excels at high-quality B2B contact and company data, real-time verification, and intent signals for account-based strategies, with strong GDPR/CCPA compliance-great for enterprise-grade targeting. Derrick, by contrast, is 100% native to Google Sheets, offering deep enrichment across 50+ attributes per contact, real-time email validation, integrated AI scoring and segmentation, and easy, low-friction automation with 3,000+ integrations and roll-over credits. For teams prioritizing sheet-native workflows and cost-effective scalability, Derrick enhances data readiness before outreach, while Cognism fuels deeper intelligence and precision at scale.
Lemlist vs Cognism: which offers better review scores?
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Both Lemlist and Cognism maintain strong user satisfaction ratings, though they excel in different areas. Lemlist users praise its intuitive email sequencing and AI personalization, with solid engagement metrics for campaign execution. Cognism receives high marks for data accuracy and EMEA coverage, particularly for verified contact information. However, both platforms require supplementary tools for comprehensive enrichment workflows. Derrick complements either platform by providing deep contact and company enrichment directly in Google Sheets with 50+ attributes per record, real-time email validation, and integrated AI scoring-eliminating manual data preprocessing and reducing time spent on list validation before launching campaigns with either platform.
Can Derrick replace both Lemlist and Cognism for SMBs?
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Derrick cannot fully replace both Lemlist and Cognism for SMBs in every scenario, but it can cover core needs more efficiently in a targeted way. Lemlist excels at multi-channel outreach, personalization, and campaign automation, while Cognism offers high-quality B2B data and intent signals. Derrick provides native Google Sheets enrichment, advanced scoring, real-time email validation, and broad integrations to support lead qualification and outreach planning. For SMBs prioritizing data quality (Cognism) and broad outreach automation (Lemlist), a combined stack with Derrick often delivers stronger efficiency and cost control.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneCognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
