Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs VoilaNorbert vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs VoilaNorbert vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, VoilaNorbert is a long-running email finder and verifier with built-in sequencer. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or VoilaNorbert) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or VoilaNorbert for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs VoilaNorbert vs Derrick at a glance
VoilaNorbert
- Starting price: Free 50 credits · Valet $39/mo (annual)
- Free plan: Yes - 50 free credits on signup
- Founded: 2014
- HQ: Austin, TX
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and VoilaNorbert
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without data gaps for prospects
Cognism delivers real-time verification but can still leave gaps in prospect data when used as a standalone lead intelligence tool. VoilaNorbert focuses on email verification, not comprehensive, real-time enrichment across multiple attributes needed for accurate outreach. Derrick solves this by providing real-time verification and 50+ enriched attributes within Google Sheets, ensuring immediate, gap-free prospect records. This tight integration reduces bounce risk and speeds up outreach, saving 5-10 hours per month for teams using Derrick App.
02 Flexible 3000+ integrations for scalable automation
Derrick plugs 3000+ integrations through Zapier/Make/n8n to turn Google Sheets into a scalable automation hub, a capability Cognism and VoilaNorbert lack when used alone. Cognism and VoilaNorbert deliver data or emails but don’t offer broad, out-of-the-box automation pipelines across platforms. Derrick enables seamless data flows across apps, reducing manual handoffs and enabling scalable prospecting at velocity. With 100% native Google Sheets, teams save 5-10h/month while expanding reach and consistency in multi-channel campaigns.
03 Unified AI-driven lead scoring for faster prioritization
Cognism and VoilaNorbert deliver data points or email discovery, but neither provide unified AI-driven lead scoring that prioritizes across multiple signals in real time. Derrick differentiates by integrating AI scoring, segmentation, and summaries directly within Google Sheets, avoiding complex exports or manual stitching. This approach translates into faster prioritization, driving up to measurable improvements in outreach efficiency and conversion readiness. For example, Derrick surfaces top prospects with scores and actionable context in one view, enabling quicker decision-making during prospecting sessions.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, VoilaNorbert, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What VoilaNorbert does better
- Cleanest email-finder UI in the category
- No charge for unfound emails
- Built-in email sequences + warmup
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | VoilaNorbert | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 50 credits · Valet $39/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 50 free credits on signup | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs VoilaNorbert vs Derrick: full feature comparison
| Cognism | Derrick App | VoilaNorbert | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Veteran Email Finder + Sequencer
Cognism vs VoilaNorbert vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with higher starting costs and a premium positioning, featuring real-time verification and multi-channel outreach; detailed tiers and volume options are available on the pricing page. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Veteran Email Finder + Sequencer VoilaNorbert
Free 50 credits · Valet $39/mo (annual)
Best for: Solo prospectors who already know the prospect name + domain
VoilaNorbert offers affordable entry-level options with a free tier (credit-based) and paid plans starting at a modest monthly rate; detailed pricing, credits, and tier features are laid out on the pricing page. See full pricing breakdown for complete details.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick VoilaNorbert if…
- You specifically need solo prospectors who already know the prospect name + domain
- Cleanest email-finder UI in the category
- No charge for unfound emails
- You're already invested in the VoilaNorbert ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs VoilaNorbert
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism difference for data enrichment?
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Cognism and Derrick take different approaches to data enrichment. Cognism focuses on intent signals and account-based marketing with strong EMEA coverage, delivering verified contact data through its proprietary database. Derrick operates natively within Google Sheets, enriching records with 50+ attributes including real-time email validation and AI-powered scoring using Claude and ChatGPT. While Cognism excels at lead intelligence and compliance, Derrick eliminates manual exports and complex workflows, saving teams 5-10 hours monthly. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility for teams prioritizing ease of use and cost efficiency alongside data quality.
Is Derrick a better Cognism alternative for enterprises?
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Whether Derrick is a better Cognism alternative depends on your enterprise priorities. Cognism excels at intent-based prospecting and EMEA market coverage with premium data accuracy, while Derrick offers a fundamentally different approach as a native Google Sheets platform that eliminates CSV exports and complex integrations. Derrick provides 50+ enrichment attributes, integrated AI scoring, and rollover credits at significantly lower costs, making it ideal for enterprises prioritizing workflow efficiency and cost optimization. Cognism remains superior for teams requiring specialized intent signals and European contact databases, but Derrick better serves enterprises seeking simplified, in-sheet prospecting without external platform dependencies or expensive standalone tools.
How does Derrick compare to Cognism in features?
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Derrick operates as a fully native Google Sheets platform, eliminating the CSV export friction that Cognism requires, while delivering fifty plus enrichment attributes per contact and company record. Unlike Cognism's premium positioning focused on intent signals and EMEA coverage, Derrick emphasizes accessibility with integrated AI scoring using Claude and ChatGPT, real-time email validation, and rollover credits with no credit card required for free tier access. Cognism excels at high-accuracy B2B intelligence for enterprise teams, whereas Derrick prioritizes speed, affordability, and seamless spreadsheet-native workflows for teams seeking comprehensive enrichment without platform switching or complex integrations.
Which has better pricing, Derrick or Cognism?
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Between Derrick and Cognism, Derrick generally offers more competitive pricing for teams prioritizing lightweight, Google Sheets–native enrichment and flexible credit usage. Cognism is positioned as a premium, enterprise-focused data intelligence platform with higher overall pricing and a stronger emphasis on verified contacts, intent signals, and global coverage. Derrick’s plans start with a generous free tier and scalable credits (4k for $9 up to 100k), plus roll-over credits and no credit card required for the free tier, which can reduce upfront costs and enable gradual expansion. If your primary need is cost-efficient, rapid-prospecting within Google Sheets with solid email validation, Derrick is typically more affordable; if you require deep B2B data intelligence, multi-market coverage, and advanced intent features, Cognism generally commands higher pricing but stronger data depth.
What are Cognism vs VoilaNorbert review highlights?
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Cognism excels at verified B2B contact data and intent-based prospecting, particularly strong in EMEA markets with high accuracy rates and seamless CRM integrations. However, it carries premium pricing and occasional data gaps for SMBs. VoilaNorbert specializes in email-only discovery with 95%+ accuracy and fast lookups, but lacks comprehensive enrichment like phone numbers, job titles, or company intelligence, forcing users toward supplementary tools. Derrick bridges both gaps by delivering 50+ enrichment attributes natively within Google Sheets, combining email validation with complete prospect context, AI-powered scoring via Claude and ChatGPT, and rollover credits at transparent pricing without requiring a credit card upfront, making it ideal for teams wanting complete data enrichment without platform fragmentation or manual research overhead.
Can Derrick replace both Cognism and VoilaNorbert?
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Derrick cannot fully replace both Cognism and VoilaNorbert for every use case, but it can cover substantial ground depending on your needs. Cognism specializes in B2B lead intelligence, firmographics, intent signals, and multi-channel outreach-and while Derrick excels at enriching contacts and company data directly inside Google Sheets with real-time email validation and AI-powered scoring, it does not provide the same breadth of enterprise-grade prospecting signals or native multi-channel automation at scale. VoilaNorbert focuses on fast, accurate email discovery and verification, which Derrick complements but does not solely replicate, since Derrick adds deeper enrichment, segmentation, and a broader data context within a single native workflow. If your priority is a single, lightweight enrichment and email verification stack integrated into Sheets with flexible credits, Derrick can replace or reduce reliance on both for many teams, while larger outbound campaigns or advanced intent-based ABM may still benefit from Cognism or VoilaNorbert alongside Derrick.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneVoilaNorbert vs Derrick - solo duel
Drop the third-party context and see how VoilaNorbert compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
