Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Cognism delivers real-time verification and enrichment, but MeetAlfred outages frequently disrupt outreach sequences, undermining reliability. Derrick proceeds 100% natively in Google Sheets, avoiding CSV exports or complex setups that whine when systems hiccup. With real-time email validation and 50+ enrichment attributes, Derrick ensures deliverable contacts stay current and actionable, reducing wasted sequences by up to 25% and saving 5-10 hours per month. A practical use case: launch a high-velocity outreach campaign in a single sheet without downtime, while keeping data intact across updates.
Cognism and MeetAlfred both struggle with scalable, end-to-end automation when it comes to large integration ecosystems. Derrick differentiates by offering 3000+ integrations through Zapier, Make, and n8n, enabling seamless automation pipelines inside a native Google Sheets workflow. This eliminates the need for manual workaround and drastically reduces setup time, translating to measurable efficiency gains. With Derrick, teams can deploy complex, multi-step prospecting sequences at scale without exporting data or juggling disparate tools.
DerrickApp eliminates the training burden that Cognism and MeetAlfred require for setup, delivering a streamlined, zero-learning curve experience. Unlike Cognism’s enterprise-focused onboarding and MeetAlfred’s flaky automation that often demands manual work to get sequences running, Derrick turns Google Sheets into a complete prospecting hub with 100% native integration. Teams can realize faster value, saving up to 5-10 hours per month on onboarding and configuration while gaining immediate access to 50+ enrichment attributes and real-time email validation. In practice, Derrick’s plug-and-play setup means you start generating actionable insights and outreach the moment you connect your Sheets, without complex migrations or training.
We're upfront - every tool has strengths. Here's where Cognism, MeetAlfred, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | MeetAlfred | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $29/mo (Basic, annual) · 50% off promotional | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€348/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 7-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Cognism | Derrick App | MeetAlfred | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (EU/EMEA) Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-grade pricing with core access starting at a premium tier, including real-time verification and intent features; a dedicated pricing page provides the full details. See the full pricing breakdown for complete options and exact figures.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multichannel LinkedIn Automation (Pioneer) $29/mo (Basic, annual) · 50% off promotional
Best for: Solo prospectors wanting LinkedIn + email + X in one tool
MeetAlfred offers pricing starting at $59/month, with a free tier available in some configurations, plus additional paid plans and details on the full pricing page. See the full pricing breakdown for complete options and constraints.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how MeetAlfred compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →