Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
ZoomInfo and Emelia deliver data or outreach capabilities separately, but neither provides a 100% native Google Sheets workflow that eliminates manual switching and CSV exports. Derrick changes the game by turning Google Sheets into a complete, in-sheet prospecting hub with 50+ enrichment attributes and real-time email validation, all without leaving Sheets. This directly saves 5-10 hours per month by automating data enrichment, scoring, and segmentation inside a single native workflow. A quick use-case: update a lead list in Sheets and auto-enrich, verify emails, and score leads in place, with credits tracked monthly.
ZoomInfo and Emelia struggle with real-time verification across enriched records, often delivering stale or segregated data that complicates immediate deliverability checks. Derrick differs by providing real-time email verification directly within the enriched records, removing the need for separate validation steps. This yields measurable impact: improved deliverability and faster outreach, with notes of reduced bounce risk and smoother workflow continuity. In practice, Derrick validates emails on-the-fly as records update, ensuring every enriched profile remains current for immediate campaigns.
Derrick addresses the limitation ZoomInfo and Emelia face in niche verticals by delivering flexible, AI-powered enrichment that goes beyond generic data to tailor insights for specific sectors. Unlike ZoomInfo’s breadth or Emelia’s email-centric focus, Derrick integrates 50+ enrichment attributes with AI scoring and segmentation to target underserved verticals. Users gain measurable value, such as improved targeting precision and faster go-to-market decisions, supported by real-time AI-driven summaries. With Derrick, teams can quickly deploy niche insights directly in Google Sheets, enabling actionable prospect profiles without switching tools.
We're upfront - every tool has strengths. Here's where Zoominfo, Emelia, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Emelia | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | PAYG credits €19/mo · Start €37/mo (3 mailboxes, unlimited sending) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€228/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 7-day free trial (no card) - paid entry Start €37/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | emelia | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 37€/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers enterprise-grade data with pricing that starts at a base level for prospected access, with higher tiers unlocking more credits and advanced features; for exact figures and plan differences, view the complete pricing details on the official page. See full pricing breakdown for details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Affordable Cold Email + LinkedIn Multichannel PAYG credits €19/mo · Start €37/mo (3 mailboxes, unlimited sending)
Best for: Solo founders + small teams running cold email on a budget
Emelia offers a free tier with limited credits and paid plans starting at a modest monthly price, with additional tiers scaling based on outreach needs-see full pricing breakdown for all details and tiers.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how emelia compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →