Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Real-time validation is a common capability touted by ZoomInfo and FindThatLead, but both platforms rely on external workflow steps or separate tools for outreach, leaving real-time email verification siloed and not integrated into your workflow. Derrick does this differently by delivering real-time validation directly within a native Google Sheets workflow, eliminating manual handoffs and re-exports. This results in immediate bounce-reduction and improved deliverability on every outreach action, without leaving Derrick’s environment. A typical use case: validate emails on the fly as you build sequences, saving hours per week and reducing wasted sends.
Derrick enables flexible data enrichment across tools by integrating 3000+ connections and real-time validation directly within Google Sheets, unlike ZoomInfo and FindThatLead, which function primarily as standalone data sources. While ZoomInfo offers broad data at scale, and FindThatLead focuses on email verification and lead discovery, neither provides seamless cross-tool enrichment within a native spreadsheet workflow. Derrick centralizes 50+ enrichment attributes per contact, preserves credits monthly, and supports multi-tool workflows, reducing context switching and manual imports by up to 40%. With native sheet-based automation and quick-case use due to no CRM or coding required, teams accelerate prospect intelligence without leaving their existing workflow.
ZoomInfo and FindThatLead struggle with delivering deep, human-friendly data depth that scales into fast onboarding, often sacrificing nuance for breadth. Derrick delivers richer, contextual profiling directly within 100% native Google Sheets, enabling immediate collaboration without switching tools. Teams can gain measurable speed: up to 5-10h saved per month on onboarding and data curation, with 50+ enrichment attributes per contact and real-time email validation that boosts deliverability. A practical use case: instant profile summaries and AI-assisted segmentation in Sheets, accelerating outreach without complex setup.
We're upfront - every tool has strengths. Here's where Zoominfo, FindThatLead, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | FindThatLead | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 7-day trial · Starter $37/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 7-day free trial - 50 credits | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | FindThatLead | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with entry-level options starting around the mid-range per-seat or per-month pricing, plus enterprise-level tiers for larger teams; see full pricing breakdown for all details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
All-in-One Lead Generation Platform Free 7-day trial · Starter $37/mo (annual)
Best for: Solo entrepreneurs + small teams wanting a Spanish-built bundle
FindThatLead offers entry-level pricing with a free tier and paid plans starting at accessible monthly rates, plus a full pricing page detailing all tiers and credits. See the complete pricing breakdown on the dedicated FindThatLead pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how FindThatLead compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →