Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick eliminates the complexity that ZoomInfo and Octopus CRM pose when enriching data directly in Google Sheets, which often requires exports, extra tools, or manual transfers. Unlike ZoomInfo’s standalone data platform or Octopus CRM’s limited enrichment within LinkedIn-focused workflows, Derrick delivers 100% native Google Sheets enrichment with no CSV exports or setup hurdles. Users save 5-10 hours per month by performing all enrichment and validation inside Sheets, keeping credits and actions streamlined. A typical use case: auto-enrich 50+ fields per contact in real-time while composing outreach, with credits restorable month-to-month.
ZoomInfo and Octopus CRM struggle with real-time data validation at scale, often requiring manual checks or supplementary tools to keep records current. Derrick delivers real-time data accuracy within 100% native Google Sheets, eliminating manual verification overhead. By combining live enrichment, instant email validation, and AI-assisted profiling, Derrick reduces mislistings and boosts deliverability, saving teams up to 8–12 hours per month per user. A typical use case: auto-synced contact updates during outreach, with credits capped to ensure ongoing freshness.
Derrick addresses the limitation highlighted with ZoomInfo and Octopus CRM: niche datasets require flexible, multi-source enrichment beyond their respective scopes. Unlike ZoomInfo’s broad but not deeply customizable enrichment or Octopus CRM’s basic data depth, Derrick seamlessly blends 50+ enrichment attributes from multiple sources directly in Google Sheets. This approach delivers measurable gains: up to 20-30% higher data completeness for niche segments and faster prospecting workflows, with credits that rollover monthly. A practical use case is enriching a micro-vertical list in real time for targeted outreach without leaving Sheets.
We're upfront - every tool has strengths. Here's where Zoominfo, Octopus CRM, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Octopus CRM | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | $9.99/mo (Starter) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€120/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 7-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Octopus CRM | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✕ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 9.99$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans with entry-level options and enterprise tiers, plus real-time updates and integrations-details vary by plan, so see the full pricing breakdown for exact figures and features. View complete pricing details on the dedicated ZoomInfo pricing page.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Budget LinkedIn Automation (Chrome Extension) $9.99/mo (Starter)
Best for: Budget-conscious solo SDRs running basic LinkedIn outreach
Octopus CRM offers entry-level plans starting at affordable monthly rates with a free tier of basic features, perfect for initial LinkedIn-led outreach. For full visibility on plan tiers, limits, and add-ons, see full pricing breakdown.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Octopus CRM compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →