Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick addresses the time sink of data enrichment by offering a 100% native Google Sheets workflow, unlike ZoomInfo or Prospeo which require separate tools or complex integrations. While ZoomInfo excels at large-scale data but can demand additional engagement tools, and Prospeo focuses on email find/verification, Derrick delivers enrichment directly within Sheets with no setup headaches. Users gain measurable time savings-5-10 hours per month-by eliminating CSV exports and multi-tool handoffs, plus a seamless, in-sheet enrichment experience. Derrick’s real-time validation and multi-attribute enrichment across 50+ fields ensure immediate, actionable prospect profiles right where you work.
ZoomInfo and Prospeo deliver real-time data in bursts but can struggle with sustained accuracy and ongoing validation across large lists, risking stale or inconsistent emails. Derrick tackles this by providing continuous, real-time email verification that eliminates data decay within the same Sheets-driven workflow. This translates to measurable deliverability improvements and lower bounce rates, with pronounced efficiency gains since updates happen in-session rather than batch re-checks. A quick use case: validate every contact on update, maintaining clean lists without exporting to another tool. Derrick keeps email validity current where ZoomInfo/Prospeo may lag or require additional verification steps.
Narrow niche segments often trip up ZoomInfo and Prospeo, which rely on broad field templates that miss tailored enrichment for specialized audiences. Derrick delivers flexible data enrichment with 50+ attributes per contact or company and fully native Google Sheets workflows, avoiding CSV exports or complex setups. This targeted customization reduces misfit data and improves segmentation, saving up to 5-10 hours per month while boosting relevance of outreach. For quick use, Derrick’s tailored fields adapt to your exact vertical needs without leaving Sheets.
We're upfront - every tool has strengths. Here's where Zoominfo, Prospeo, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Prospeo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 75 credits/mo · Starter $39/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€900/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 75 email credits + 100 Chrome ext credits/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Prospeo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 27$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data access with pricing tiers that typically start at entry-level plans and escalate for broader access, plus enterprise options; see the full pricing breakdown for complete details and limits.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Single-Profile Email Finder + Mobile Free 75 credits/mo · Starter $39/mo
Best for: Solo SDRs running single-profile LinkedIn lookups
Prospeo offers clear credit-based pricing with an accessible entry point and scalable paid tiers; see the full pricing page for a complete breakdown of plans, credits, and any additional options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Prospeo compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →