Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Woodpecker vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Woodpecker vs Derrick: Zoominfo is a enterprise b2b contact and company data, Woodpecker is a cold email platform with deliverability focus and recently overhauled pay-as-you-go pricing. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Woodpecker) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Woodpecker for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Woodpecker vs Derrick at a glance
Woodpecker
- Starting price: €35/mo (500 prospects, monthly) or €23/mo annual
- Free plan: Yes - free base plan + 14-day trial
- Founded: 2015
- HQ: Wrocław, Poland
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Woodpecker
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps in enrichment
Derrick provides real-time validation during enrichment, addressing gaps that ZoomInfo and Woodpecker struggle with in live data updates. While ZoomInfo excels at breadth and depth of data, it can still lag in immediate validation and ongoing accuracy within workflows, and Woodpecker focuses on email outreach without robust, real-time data verification. Derrick validates contacts and company data in real time as enrichment happens, reducing invalid records and ensuring fresher signals. This leads to measurable improvements in deliverability and outreach quality, with seamless 100% native Google Sheets integration for immediate use.
02 Enhanced data enrichment depth with flexible, multi-source verification
Derrick addresses the depth gap left by ZoomInfo and Woodpecker by unifying multi-source verification to deliver deeper enrichment beyond basic contact lists. Unlike ZoomInfo, which excels at breadth but can require supplementary tools for niche enrichment, Derrick integrates flexible, multi-source checks directly within Google Sheets to enhance data quality at scale. This translates to measurable outcomes, such as up to 20-30% richer profile attributes per contact and fewer false positives in outreach. A practical use case: instantly enrich a lead with 50+ attributes from diverse sources, then validate in real time to improve deliverability and segmentation accuracy.
03 Unified workflow with no extra integrations required for accuracy
Derrick eliminates the friction ZoomInfo and Woodpecker face by delivering a unified workflow inside 100% native Google Sheets, so you don’t need extra integrations for accurate enrichment. Unlike ZoomInfo’s standalone data emphasis or Woodpecker’s outreach focus, Derrick combines data enrichment with real-time validation and outreach-ready profiles in one place. This consolidation saves 5-10 hours per month and reduces integration overhead while improving accuracy across 50+ enrichment attributes per contact. With Derrick, teams gain seamless, in-sheet scoring and segmentation that directly drives faster, more reliable outreach campaigns.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Woodpecker, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Woodpecker does better
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- Strong agency features + white-label panel
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Woodpecker | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | €35/mo (500 prospects, monthly) or €23/mo annual | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€420/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - free base plan + 14-day trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Woodpecker vs Derrick: full feature comparison
| zoominfo | Derrick App | woodpecker | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Cold Email Platform
Zoominfo vs Woodpecker vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data access with plans starting at a base entry price and a range of paid tiers, plus a free tier where available; full pricing details are available on the dedicated pricing page-see the full pricing breakdown for specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Cold Email Platform Woodpecker
€35/mo (500 prospects, monthly) or €23/mo annual
Best for: SDRs prioritizing deliverability + agency-friendly multichannel
Woodpecker offers an affordable starting plan with essential email outreach features and reliable deliverability, with more features on higher tiers; details are on the full pricing page-view complete pricing details to compare plan options and limits.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Woodpecker if…
- You specifically need sdrs prioritizing deliverability + agency-friendly multichannel
- Best-in-class deliverability + inbox placement
- Free base plan + dramatic PAYG savings on annual
- You're already invested in the Woodpecker ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Woodpecker
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to ZoomInfo for data enrichment?
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Derrick and ZoomInfo serve different purposes in the data enrichment landscape. ZoomInfo excels as a comprehensive B2B intelligence platform with millions of verified contacts and advanced intent signals, making it ideal for enterprise teams needing extensive database coverage. However, Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations while offering 50+ enrichment attributes, real-time email validation, and integrated AI scoring at a fraction of the cost. For teams prioritizing workflow simplicity, flexibility, and direct spreadsheet automation, Derrick provides a more accessible alternative without requiring enterprise subscriptions or technical overhead.
Is Derrick a better alternative to ZoomInfo for outreach?
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Derrick and ZoomInfo serve different purposes in your outreach stack. ZoomInfo excels as a comprehensive B2B database with extensive contact coverage and real-time data updates, making it ideal for large-scale prospecting. However, Derrick offers a more flexible, integrated approach by operating natively within Google Sheets, eliminating manual CSV exports and setup complexity. Derrick's AI-powered enrichment with Claude and ChatGPT, combined with rollover credits and no credit card requirement for free users, provides better cost efficiency for teams seeking lightweight data enrichment without enterprise pricing. For pure outreach automation and personalization, Derrick complements ZoomInfo by streamlining your workflow directly where you work, while ZoomInfo remains the stronger choice if enterprise-scale database access is your primary need.
What’s the main difference Derrick vs ZoomInfo for pricing?
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Derrick operates on a flexible, credit-based pricing model with rollover credits and no upfront commitment, while ZoomInfo requires enterprise-level subscriptions with fixed monthly costs. Derrick's pricing starts at zero with a free tier offering 100 credits and no credit card required, scaling affordably up to 100,000 credits for $175 monthly. ZoomInfo's pricing is significantly higher for enterprise features and doesn't offer rollover credits. Additionally, Derrick integrates natively with Google Sheets, eliminating costly tool stacking, whereas ZoomInfo typically requires separate CRM integration investments and additional platform subscriptions.
Which is a better fit for small teams: Derrick vs ZoomInfo?
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For small teams choosing between Derrick and ZoomInfo, Derrick generally fits better when you need fast, cost-efficient prospecting inside Google Sheets with lightweight setup. Derrick offers 100% native Sheets integration, real-time email validation, AI-driven scoring and segmentation, and a flexible credit system with a free tier, which reduces upfront barriers for SMBs. ZoomInfo excels in large-scale data enrichment and widespread CRM integrations, but its higher price and complexity can overwhelm small teams. If your focus is lean outreach and rapid iteration, Derrick is the more practical fit.
What are Derrick’s features vs Woodpecker for outreach?
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Derrick is a Google Sheets-native data enrichment platform focused on seamless prospecting without complex setup, while Woodpecker specializes exclusively in cold email automation and sequencing. Derrick provides 50+ enrichment attributes per contact, real-time email validation, and integrated AI scoring with Claude and ChatGPT, enabling comprehensive lead qualification directly in Sheets. Woodpecker excels at email delivery and campaign tracking but lacks enrichment depth and requires external tools for contact verification. For teams needing both data quality and outreach execution, Derrick handles enrichment upstream while Woodpecker handles email delivery-though Derrick's native Sheets integration eliminates manual exports that Woodpecker workflows typically require.
Can Derrick replace both ZoomInfo and Woodpecker in one stack?
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Short answer: Derrick cannot fully replace both ZoomInfo and Woodpecker in one stack, because it is not a standalone data provider or a multi-channel outreach platform in the same way. ZoomInfo excels at large-scale, real-time B2B data and company insights, while Woodpecker specializes in automated cold email outreach. Derrick complements both by providing native Google Sheets enrichment, real-time email validation, AI scoring and segmentation, and broad automation capabilities with 3000+ integrations, but you’d still rely on ZoomInfo for deep data and Woodpecker for pure email sequencing. In practice, Derrick can replace several manual or semi-automated steps within those stacks, reduce tooling friction, and unify some processes, yet for full data coverage and advanced multi-channel engagement you’d likely retain ZoomInfo and/or Woodpecker alongside Derrick.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-onewoodpecker vs Derrick - solo duel
Drop the third-party context and see how woodpecker compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
